How to write the business plan of go on road travel camp platform? Give you a template reference

With the development of transportation and other supporting service facilities, self-help tourism is more convenient and the self-help tourism market is developing rapidly. Especially the popularity of automobiles makes go on road trip the most convenient and popular way to travel. However, there is no professional oto project platform in go on road trip to connect the online platform with the offline go on road trip camp and service outlets.

According to incomplete statistics, there are about 4.5 RVs and more than 2,000 car camps in China. The market urgently needs an information integration and user guidance software to integrate camp and tourism resources, so as to facilitate and guide go on road trip users to plan their routes reasonably. After the previous market research, similar resources integration and information guidance software is still blank. At present, camp construction is mostly high-end, and there is a lack of corresponding car camp products for a large number of low-end users who occupy an absolute dominant position in go on road trip.

At present, the platforms that provide services for road travelers in the online travel market mainly include hornet's nest, poor travel, donkey mother, Tuniu, Ctrip and so on. However, for users who go to road trip, the travel experience of these platforms is subject to third parties or even fourth parties, and they cannot master their own travel experience; Taking scenic spots as the destination, the outdoor experience depth of self-driving routes is poor, and the industry pain points still exist.

In 20 18, the number of domestic tourists in China reached 5.539 billion, up by 10.76% year-on-year. Compared with last year, the growth rate has slowed down. Overall, it still maintains a high-speed growth, showing the strong development momentum and growth potential of domestic tourism.

From the destination, influenced by the international situation and macro-economy, the growth rate of domestic tourism is higher than that of outbound tourism, and outbound tourism is still the largest market segment, but Zhou Bianyou has promoted the rapid growth of domestic tourism with a growth rate of 25.4%.

With the growth of residents' income and demand for leisure and vacation, tourism consumption has entered a diversified stage, and users' tourism patterns and preferences have shown differentiated development. In order to adapt to and lead the diversified consumption trend of users' travel interests, it is required that the supply of products and services pay more attention to personalized experience. We believe that the extremely subdivided and fragmented elements in the go on road travel experience can meet the personalized travel needs and experiences of users and help to build product forms and services.

At the policy level, the state provides development direction for go road trip from the perspectives of industry orientation, service quality and product supply. Through the service standards such as destination quality classification, self-driving camp and destination product planning, it has played a positive role in promoting go on road trip and promoted the sustained growth of go on road trip market. In 20 17 years, the number of self-driving people in China reached 3 1 100 million, a year-on-year increase of 17.4%.

Recently, the Ministry of Culture and Tourism issued two industry standards, go on road trip Destination Classification and Self-driving RV Camps Quality Classification, which enabled go on road trip destinations and campsites to enter the classification stage. Earlier, the State Council issued the Opinions on Further Stimulating the Potential of Culture and Tourism Consumption, proposing to enrich the product supply and encourage the development of rental apartments, car rental and other services suitable for going out to go on road trip and taking a vacation. It is not difficult to find that through a series of relevant policies, the domestic go on road trip market will usher in a new round of development.

At the same time, with the development of economy and society, the improvement of people's living standards and the improvement of road traffic infrastructure, go on road trip has become the first choice for the urban middle class. Statistics show that at present, the number of civil cars in China exceeds 65.438+0.2 billion; In 20 17, the number of motor vehicle drivers in China reached 385 million, an increase of 7.9% over 20 16. According to the statistics of China Travel Association, the number of road trip in China has reached 3.5 billion in 20 18. The number of recreational vehicles in China has exceeded 654.38 million+vehicles, 540 self-driving recreational vehicle camps have been built and 388 are under construction. There are about 30,000 auto clubs of various types; There are about 3,200 clubs in road trip; The proportion of go on road trip is nearly 60%, and it is estimated that the tourism development plan will reach 70% by the end of the 13th Five-Year Plan. According to the calculation of 5 billion domestic tourists in 20 18, the road travel market is expected to reach 1.55 trillion in 2020.

To sum up, with the arrival of mass tourism era and the implementation of global tourism, go on road trip has great potential for future development.

In order to facilitate the preparation of the business plan for financing the APP platform in go on road Travel Camp, Yuanxiang Shensi Consulting Co., Ltd. searched our case base and provided a similar model template for your reference when preparing similar business plans, which can be used to seek platform-based APP development and investment institutions to invest in the project.

Template, outline, template and reference contents of the financing business plan of "Travel Camp on the Road" APP platform;

abstract

1, company profile

2. Market and competitive advantage

3. Company development plan

4. Financing plan and capital withdrawal

5. Financial forecast

Chapter 1 Project Founding Team and Development Plan

Company profile 1. 1

1.2 Founding team

1.2. 1 project founder

1.2.2 technical team

1.3 company positioning and main business

1.4 future development strategy

Chapter II APP Platform for Travel Camps on the Road

2. Introduction of1app platform

2.2 Solve the pain points and huge comprehensive value of the industry

2.3 Analysis of main customer groups of the platform

2.4 Main business and profit model

2.5 platform investment value analysis

2.5. 1 As an industry entrance platform, it has special industry value.

2.5.2 Typical economies of scale and excellent financial model.

2.5.3 With a variety of investment themes, the concept is easily recognized.

2.5.4 Develop precise marketing of industrial big data and open up broad growth space.

Chapter III Project Background and Market Analysis

3. 1 China Online road trip Market Analysis

3. 1. 1 The domestic tourism market is booming, and the growth rate of domestic tourism in the online holiday tourism market is higher than that of outbound tourism.

3. 1.2 Free travel has become the main form of tourists' domestic travel.

3. 1.3 users have significant differences in travel interests, and traveling on the road has become an important product type.

3. 1.4 China's tourism market is accelerating during the travel bonus period.

Go on road trip 3.10.5 trillion market scale is promising.

3.2 China Online Travel User Portrait Analysis

3.2. 1 Online road travel users are mainly men, and the post-80s generation is the main force.

3.2.2 Online road users are concentrated in East China and South China, and the demand for self-driving in first-tier and above cities is strong.

3.2.3 The ways of obtaining product information during the journey are diversified, and the importance of online consumption scenarios is enhanced.

3.2.4 The choice of destinations in road trip is increasingly diversified.

3.2.5 RV camping is becoming an important way for people to spend their holidays.

3.3 Target Market Analysis

3.3. 1 The market lacks a professional campsite information management platform.

3.3.2 The go on road trip experience of the existing online travel platform is poor.

Chapter IV Competition Analysis

4. 1 competition analysis

4.2 Analysis of competitive advantages and disadvantages

Chapter V Market Development Plan

5. 1 development strategy

5. 1. 1 "three-step" development strategy

5. 1.2 horizontal and vertical development strategies

5.2 Product differentiation service strategy

5.3 Marketing channels

5.4 Carry out various forms of publicity activities.

5.5 Market Development Objectives

5.5. 1 revenue target

5.5.2 Customer Group Development

5.5.3 Number of cooperation between camps/scenic spots

5.5.4 Market position

Chapter VI Financing Plan

6. 1 Financing needs and uses

6.2 Financing Implementation Plan

6.2. 1 cooperation scheme

6.2.2 Responsibilities and obligations of the company to investors

6.3 Investment Entry and Exit

6.3. 1 investment entry

Investment withdrawal

6.3.3 investor supervision mechanism

Chapter VII Analysis of Investment Income

7. 1 Basic data of financial forecast

7.2 Financial Forecast and Benefit Analysis

7.2. 1 platform sales revenue forecast for the next three years

total cost

Cash flow analysis

7.2.4 Benefit Analysis

7.3 Comprehensive financial evaluation

Chapter VIII Risk Analysis

8. 1 operational risk

8.2 Market Risk

8.3 Managing risks

8.4 Capital Risk