Traditional Culture Encyclopedia - Tourist attractions - The purpose of conducting travel agency store research and establishing travel agency stores

The purpose of conducting travel agency store research and establishing travel agency stores

Understand market needs, provide better services, display brand image, increase sales and performance, and establish good customer relationships.

According to Baidu Wenku, stores serve as important contact points for direct contact with customers and can provide personalized services and consultations. Through store surveys, we can understand customers' expectations and feedback on services, thereby improving service quality and providing better travel consultation and itinerary customization. Stores can directly promote the sales of travel products and bring direct income and performance to travel agencies. Through store research and store location selection, you can better locate target customer groups and improve sales conversion rate and performance.

Stores provide opportunities for face-to-face interaction and communication, helping to build strong customer relationships. Through store research, you can identify potential loyal customers and important partners and establish close contact and cooperative relationships with them.