Characteristics of eco-health tourism products

Eco-health tourism products generally have the following characteristics:

1, universality.

Eco-health tourism products can be well combined with other products: first, eco-health tourism products have strong leisure; Second, ecological health products are complementary and inclusive, which can be local small projects or regional large projects with unique themes; Thirdly, ecological health preservation is rich in connotation, which can be well combined with existing resources and markets to create characteristic ecological health preservation tourism products; Fourth, ecological health care covers many industrial chains and elements, which can be emphasized as a breakthrough or selling point, and it is relatively easy to break through the project positioning.

2. It is very sticky.

The leisure of eco-health products determines the characteristics of high viscosity, which easily leads to high revisit rate. Its success depends on four preconditions: the quality of ecological environment, the attractiveness of products, the sticky design of products and the perfection of service packages.

3. Comprehensive consumption is large.

The market audience of eco-health tourism products is multi-level, tourism products involve a long industrial chain and cover many tourism elements, so eco-health tourism products are easy to produce a large total consumption. The product life cycle is long, and the profit recovery is generally greater. The investment scale can be adjusted according to different market structures of low, medium and high, and the pressure of capital recovery is less than that of other types of products.