Why are Prado and Land Cruiser rarely seen in some places in Europe?

In fact, whether it is Prado or Land Cruiser, many Japanese manufacturers have limited products in Europe, and some are even specially produced, such as the travel version of Corolla.

And I don’t know if you have noticed that most European car brands do not have products at the level of Prado and Land Cruiser. In other words, European manufacturers rarely develop products comparable to Prado and Land Cruiser. Luzer is a product with similar positioning. At present, the largest markets for Prado and Land Cruiser are Asia and the Middle East. And taking the entire brand as an example, Toyota’s sales in Europe account for a very low proportion of total annual sales. In the European market, the largest market is Part of it is dominated by local brands such as Volkswagen, Mercedes-Benz, BMW, Renault and Fiat.

In addition, the EU has always levied relatively high tariffs on foreign car brands, and also provided subsidies to local car brands. As a result, foreign car brands have become more popular in Europe, especially in EU member states. When it comes to sales, the price advantage is not big, but this year the EU and Japan signed the "Economic Partnership Agreement". Judging from the agreement signed by the EU and Japan, they have canceled a lot of tariffs on each other. In terms of cars, the EU has canceled It has lifted the 10% tariff on Japanese cars and only levied a 3% tariff on most auto parts. However, even if this agreement is passed, it will not take effect until 2019.

And this is only one reason. On the other hand, European consumers have never been interested in Japanese cars. Even Toyota, which ranks first in global sales, has never been able to squeeze in. Among the top five sales in Europe, Toyota ranked eighth in European sales in 2017, Nissan ranked tenth, and Honda ranked outside the tenth place. Moreover, Europeans are not very interested in such large off-road vehicles. Because the streets in most European old cities are narrow, the most popular ones on European streets are hatchbacks that are not popular in China.

Another point is that European consumers are actually not very interested in "off-road" things. The domestic scene of driving an off-road vehicle up a hill is rare in Europe. European consumers prefer station wagons and MPVs even for functionality and the convenience of self-driving travel. Products such as Prado and Land Cruiser, which sell off-road capabilities, have a very narrow market in Europe, so regardless of Whether it is in terms of past policies or car demand, both Prado and Land Cruiser are considered niche products in Europe.

The above only represents my personal opinion and I hope it can be of reference to you.

The Prado and Land Cruiser are very backward truck-like SUVs. Their structure is not fundamentally different from the Jeep Willys 80 years ago. The Japanese have made some sacrifices in terms of off-road performance and comfort. Some improvements have been made, aiming to achieve the middle market between pure off-road vehicles and SUVs.

The Prado and Land Cruiser have poor driving (handling) performance on paved roads, and their comfort is not as good as most SUVs. If you have requirements for control, you will definitely look down on the Prado and Land Cruiser. , Europeans mostly belong to this consumer group, so Prado and Land Cruiser will definitely not be sold in Europe.

In fact, the sales of Prado and Land Cruiser in the United States are also in a mess, because the competitors of Prado and Land Cruiser in the United States are American-made trucks, that is, their target consumer groups overlap, and trucks are an area that American car manufacturers stick to. , for this group of consumers, American-made trucks are much more expensive, so the Japanese have no chance.

The more developed the paved roads are, the smaller the market for Prado and Land Cruiser. When the Germans started making SUVs, they also faced a battle between two market positionings. The first-generation Touareg emphasized off-roading, and the Mercedes-Benz The ML series SUV simply adopts a non-load-bearing body. BMW and Audi emphasize the handling and comfort of SUVs on paved roads. When it comes to the second generation, German car manufacturers have invariably adopted a strategy of emphasizing the handling and comfort of paved roads. .

It is an inevitable trend to pave more and more roads. It can also be said that paving roads in China is coming to an end. Therefore, as the domestic consumption concept matures, Prado and Land Cruiser will go further. The narrower it is, the more it will eventually be eliminated.

The reason is very simple - backward technology and cost of use

There are three most well-known off-road vehicle brands among Japanese cars, namely:

These three vehicles are in The performance of the European and American markets is extremely poor. Toyota Land Cruiser replaced the Thundercar logo and was sold in North America, but the sales volume was also extremely low. These cars sold well in the Chinese auto market in the early days, but they have been discontinued in recent years. After that, the only main markets left are Australia, Africa, the Middle East and Southeast Asia. There is no doubt that these are relatively backward regions with underdeveloped automobile industries. In other words, these Japanese cars can only be used when consumers do not have high technical requirements for the vehicles. Only in a high market can sales be achieved. Once the market matures, these cars will naturally be eliminated.

There is another reason why there are no cars like the Land Cruiser Prado in the European market. In short, it is the CO2 emission tax that has been implemented for many years; refer to the standards implemented by the three countries of Britain, Germany and France, new cars When registering, CO2 will be calculated according to the standard of "grams per kilometer". The British standard is that between 100-460 grams per kilometer, the maximum cost is 460 pounds. But if it exceeds 255 grams, the cost is up to 1,000 pounds per year. They also have to bear the car cost of about 3.5k, and large-displacement cars are unaffordable for these users.

Germany and France mostly have small cars, and the reason is the same. I won’t go into details. This article clearly explains the interesting problem: everyone in Europe is tall and big, but mini cars are popular. Is it really a pragmatic attitude? .

Japan’s well-known off-road vehicles are all very backward in technology, including pickup trucks. For example, the Hilux 2700 is as powerful as the 2.7L Prado. It is so bad that it is difficult to overtake a truck. ; Therefore, these vehicles can only rely on the original method of increasing displacement to increase power. For example, the 4.0L-V6 Patrol has actual power equivalent to that of a 2.0T off-road vehicle of the same level. Then it is impossible for these large-displacement cars to be recognized in Europe. Instead of choosing Japanese cars that are not low-priced and the cost of the car will be very high due to the displacement (CO2), why not choose the ones whose actual selling price is not high? What about Land Rover or Mercedes-Benz G-Class?

The G-class 4.0T can crush all Japanese off-road vehicles, but the cost of CO2 is the same. For the Western car market, which does not value Japanese car brands, neither Prado nor Patrol will be accepted. But why doesn’t the U.S. market, which likes large-displacement cars, accept these cars?

The reason is actually very simple. First of all, almost all areas with developed automobile industries do not like Japanese and Korean cars. Although the market share of these two car series in the United States is quite high, But it is only recognized because the price is low enough. Would you choose the Hyundai Genesis priced at 500,000 to 600,000? This is a high-end brand owned by Hyundai. Maybe no other consumers will consider it except Korean companies, because the brand positioning and brand image of Korean cars are quite poor. For users in the US market, Japanese cars are also a bear. Therefore, even if it is replaced by a Land Cruiser with Leicha standard, it will not be recognized, but the reason is not that simple.

Taking the Land Cruiser as a reference, its prototype is actually Willys-Jeep, which is the prototype of the Wrangler; instead of choosing a copycat car, for American users, why not choose its prototype local brand What about the Grand Cherokee or Grand Wagoneer? In fact, Americans are also very interested in local brands. They will only consider other car models unless they cannot choose one. Patriotism education in the United States definitely starts from childhood.

To sum up, off-road vehicles from Toyota, Nissan, Mitsubishi and other brands cannot be recognized in the high-standard automobile market. Otherwise, the 3.5L Prado and three Pajeros produced by the joint venture will not be discontinued. They were early The recognition is only because there is no choice, that is, domestic cars in the same period have not focused on this type of car; but with the rapid progress of domestic off-road vehicles, the two camps of ORV & PICKUP are already competing between independent brands and American cars, and European cars are all Having "retired" from the competition, Japanese car companies are no longer even qualified to participate.

At this stage, the only remaining Japanese joint venture off-road vehicle is the Nissan Tuda, but the sales of this pickup truck variant with an original engine such as the QR25 are also very poor.

In the pickup truck camp, Japanese cars have also been defeated across the board. It is difficult for Nissan Navara’s monthly sales to break through four digits, and Isuzu’s Navara is not doing much better; now the best-selling pickup brands are all They are domestically produced cars. Among them, Great Wall pickup trucks rank first, with a single brand accounting for nearly half of the market, followed by self-owned brands such as Maxus, Foton, JAC, and ZTE. Domestic cars also dominate the SUV camp. The last bargaining chip of Japanese and other joint venture car companies is sedans. However, now national sedans have also begun to rise.

Therefore, the focus of Japanese cars in the future will still be on North America, Australia, India or Southeast Asia. For example, Suzuki moves to India, Mitsubishi plans to move to Southeast Asia, Nissan and Mitsubishi Renault are alliance companies; the remaining Toyota and Honda can How long it lasts depends on how many quality defects related to driving safety will appear.

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I once traveled in several countries (Germany, Italy, France, Switzerland) for 20 days, and because of my hobby of cars, I specially Sitting on the second floor of a Mercedes-Benz tour bus and counting the cars on the road.

The conclusion drawn is that more than 80% of the cars on the road in Europe (maybe 90% in some areas) are hatchbacks, and very few SUVs and sedans, especially the extended version of the BMW 5 Series and 7 Series are so long It is estimated that there are no more than 5 cars of this length that can be seen on a tour bus for several hours a day. I also went to the parking lot to look at the cars. More than 50% of the cars were manual transmissions, and there were also many cars with iron wheels. I think the main reasons for this situation are the following:

1. In several European developed countries, cars have entered ordinary people's homes for at least 50 years, conservatively estimated.

We have reached a stage where car consumption concepts and concepts are relatively mature. The understanding and related reputation of cars are much higher than that of ordinary people in China. The boo-boo marketing of some car manufacturers often fails. Cars have entered every ordinary family. Cars are no longer a symbol of wealth and status, so cars are just an ordinary means of transportation for them. The focus has shifted to affordability and cost-effectiveness rather than face and status. Just like our current mentality when ordinary families buy motorcycles, most families will not spend tens of thousands of yuan to buy a luxury motorcycle to show their dignity. Because you can own many of them, but I just don’t think it is necessary. The 6000-9000 ones are completely sufficient for my own use. Motorcycles are not as affordable as they were 30 years ago, and they are a symbol of wealth and status in the village, giving them a lot of face. I believe that as China continues to develop and stabilize its economy, over the next few decades it will slowly move toward the values ??of European and American countries that treat cars as a means of transportation, but it may not be that thorough, because for historical reasons China still has a very serious face-saving culture of comparison.

2. Because European countries want to preserve historical monuments, civilized buildings, roads and some environments, the roads in many places are relatively narrow. These environmental conditions cannot support the driving of over-long and over-large cars. The state will not demolish the historical environment just because it has to satisfy the needs of large vehicles (this is different in China), so it can only cooperate with vehicles.

3. Because the family economic conditions are good, it is normal for each person in the family to own a car, so the requirements for space, length, and rear space are not as high as in China. A small hatchback can fully meet the usage requirements.

4. Most European countries are very small, and some may not be as big as a large prefecture-level city in our country. The roads are small but dense (most of our domestic cities have main roads with large roads but low density), and small hatchbacks are suitable for use in these environments.

5. After so many years of urbanization in many European countries, the difference between urban and rural roads is not very obvious (similar to the village-to-village project our country has done in the past 10 years). In addition, the quality of road construction and maintenance The quality is pretty good, and 95% of the time there is no need for an SUV in such road conditions.

6. Many places in Europe have many winding mountain roads and the roads are not very big. Such road conditions require the control and chassis of multiple vehicles and put forward higher requirements (this is also the reason why the car culture of the United States and Europe is very different. main reason). The SUV body has a high center of gravity and is unstable, and the extremely long sedan is difficult to control. So these reasons are not good for the survival of SUVs and sedans.

7. Anyone who is skilled in driving a manual transmission knows that no matter how good the automatic transmission is, it is still not as comfortable as the manual transmission in judging the gear speed on complicated winding mountain roads and has better driving pleasure. (no traffic jam). So I estimate that this is the main reason why there are more manual transmissions.

8. The trunk space of a hatchback is larger than that of a sedan (folding down the rear seats), and it is more flexible. Home appliances that cannot be moved in a sedan can be moved in a two-box car.

The above personal opinions are based on personal observations while traveling in Europe for 20 days. It does not mean that they are all correct, but the observations are indeed facts. Especially 80% are hatchback cars. German luxury SUVs and super-long sedans are definitely not mainly considered for the European market. China should occupy a large market and a high position among European brands.

If you want to buy an off-road vehicle or SUV in Europe, there are so many options, including Land Rover and Mercedes-Benz G. You really can’t find a reason to buy a Prado or Land Cruiser! Therefore, the number of hard-core Japanese off-road vehicles like Prado is not as large as in China! On the contrary, North America and other countries prefer this kind of hardcore off-road vehicles! Some friends may say: Toyota's reliability is strong and it doesn't like to break down! Yes, everyone knows this, but according to the current European car manufacturing process, reliability is only the most basic condition for measuring whether to buy a car. No car breaks down every day, and there are no faults that cannot be repaired.

I once asked a Chinese friend of mine living in Europe, what is the original intention of making local people willing to buy a car? He replied: Because I like it, it’s that simple! This is a problem with the concept of buying a car. How many domestic consumers will buy a car simply because they like it? Instead, most people value space, fuel consumption, face, and durability. There are two types of domestic users who buy Prado and Land Cruiser. One kind prefers the appearance of Prado and Land Cruiser, but they basically drive them for commuting in the city. The second type is an off-road enthusiast who likes to drive on self-driving trips across the country.

Self-driving travel is a form of entertainment that has long been outdated in Europe and the United States. Self-driving travel has been popular since the 1980s and 1990s, and we have just begun to adapt to this leisure method. Due to the road conditions and conditions in Europe, buying a hard-core off-road vehicle like the Prado is basically pointless, and you also have to pay import taxes and fees. Instead of doing this, it is better to buy your own local car brand, which is both cheap and practical. Moreover, the country with better sales of Prado and Land Cruiser is not Europe, but Asia!

Brother Yan’s point of view: The car culture and road conditions in Europe are completely different from those in China. Station wagons, sedans, and SUVs are more popular. There is not much demand for hardcore off-road vehicles like Prado and Land Cruiser.

Even if there is demand, they also have their own local off-road vehicle brands, so there is no need to buy Japanese vehicles! So it’s normal to rarely see Prado and Land Cruiser in Europe!

Many cars themselves are not bad in quality, but they are not sold well in a certain area. This phenomenon is generally called acclimatization. For example, it is said that cars in China have always been acclimatized. Are French cars of poor quality? In fact, not necessarily, Chinese consumers just don’t recognize it.

The same is true for Japanese full-size off-road vehicles. Although they are very popular in China and West Asia, they are not particularly popular in the United States and Europe.

Looking at the reason, the American market is because people prefer full-size pickup trucks. Japanese off-road vehicles have decent off-road capabilities, but they are more versatile than off-road vehicles. Therefore, Americans living in the countryside prefer pickup trucks.

Like the United States, New Zealand is a sparsely populated country. Although there are many Japanese off-road vehicles in New Zealand, there are more compact pickup trucks and medium-sized pickup trucks. You can see pickup trucks from all over the world, including Great Wall, Maxus, and even car companies like Volkswagen that don't play much with pickup trucks have products on the market, which also reflects the popularity of pickup trucks in the western countryside.

Looking at the European market, Japanese cars are not so popular in China. Even Toyota, which ranks first in global sales, has never been among the top five in European sales. In 2017, Toyota was European sales are eighth, Nissan is tenth, and Honda is outside the tenth place.

There are the following four reasons:

1. Car usage environment;

2. Car usage philosophy;

3. Driving habits ;

4. Tax burden standards

Let me talk about the first point first. No matter how good a car is, it is meaningless without the environment in which it is used.

Friends who have driven in Europe know that the roads in Europe are generally narrow. There is actually nothing to blame for this. After all, people developed early, and most of the roads are hundreds of years old. Even many roads in the old city were designed for horse-drawn carriages. There are historical buildings on both sides, and widening them is out of the question.

Under such road conditions, the most popular car in Europe is the hatchback, which is easy to drive and park. Therefore, the best-selling models in Europe are these brothers, Volkswagen Golf, Fiat Panda, Renault Clio, Peugeot 208, and Opel Corsa.

Of course, there is also Ford's Focus, which is a European car with American skin. It has been in Europe since the beginning of its development. Of course, it also knows what Europeans like!

Once you understand the road conditions, you will know that full-size off-road vehicles have no place at all in European cities. Instead, they have become synonymous with frustration.

If you don’t have a deep understanding of this point, ask a friend who has bought an F-150 and drives it in a big city, and you will know whether the raptor lives in a cage.

2. Secondly, Europe’s concept of car use has matured;

Most of the people who drive luxury off-road vehicles in China do not know that these vehicles consume high fuel consumption and are difficult to park. But what people want is this kind of superiority. What they like to hear most is "Look at the children of so-and-so or so-and-so's family, they are awesome! They all drive Baqiao (Land Patrol)!"

But this situation rarely occurs in Western countries. Because they have been rich for hundreds of years, cars and houses are no longer status labels. What they like is what they pursue. As for what others think, does it matter?

Therefore, you can see that in Europe and the United States, you can still pick up pretty girls by driving an old-fashioned shabby car, and the pretty girls don’t feel that they are losing their status by riding in a shabby car.

Therefore, many Europeans do not think that Japanese full-size off-road vehicles have a tall, big, and classy feeling. On the contrary, they feel that such vehicles are uncomfortable to drive in the city.

3. Thirdly, the driving habits of Europeans are different from those of Chinese;

Chinese people’s demand for cars, in addition to face, also wants the car to be as comfortable as possible.

In other words, I hope that the interior space in the car will be as wide as possible and the suspension as soft as possible. It is best to sit on it and feel like sitting on a sofa.

Europeans’ demand for cars is exactly the opposite of that of the Chinese. Many of them are mechanical animals and prefer vehicles with a strong sense of design and control.

Therefore, they prefer tighter suspension, clearer road feel and better control experience. We see that many European cars are always pursuing a better driving experience, faster speed increase, smaller roll and faster cornering speed. These are actually the demands of Europeans for vehicles.

The design concept of Japanese cars is to pursue low-speed fuel economy and the comfort brought by softer suspension. The conflict between the two car-making concepts makes it difficult for most Japanese cars to adapt to the European climate. Got it.

The EU has always levied relatively high tariffs on foreign car brands, while car companies in various countries within the EU are tax-free or even subsidized.

For example, Japanese cars have always been subject to a 10% import tariff, so Japanese cars have no price advantage in Europe. In addition, off-road vehicles are a niche market, and it is not easy to see overbearing and overbearing cars in Europe. Land patrol is relatively normal.

Finally, I want to say that the car series of each country are designed based on the needs of its own domestic people. Therefore, the three major car series of Europe, the United States, and Japan all show obvious characteristics. , On the contrary, Korean cars are not yet mature enough to have character.

Since a car series has its own personality, it is normal for it to be easily accepted by a certain market or to be easily rejected by a certain market.

There is no car that can conquer the world, be loved by everyone, and make flowers bloom, just like there is no health care product that can cure all diseases.

Li Laomao said that the car will answer all kinds of car selection questions for you as a non-professional

Hard-core off-road vehicles such as Prado and Land Cruiser are considered to be top-notch vehicles in China, but they are expensive. It costs as little as 500,000 yuan and can easily reach millions. It is difficult for ordinary consumers to reach it. However, its sales volume and market retention are very outstanding. It is a standard car for wealthy people. Although it is an ordinary brand, its quality is not low at all. I think there are several main reasons why domestic consumers highly praise Toyota's off-road vehicles. One is that they are of excellent quality and have few minor problems. The other is that they have good off-road capabilities and can go over mountains and ridges. Of course, the most important thing is This car is domineering, has a large body size and a lot of space. It is certainly very popular in a country where size is beauty.

Why are Europeans indifferent to Prado? It is completely different from the situation in China, the United States, and the Middle East. Europeans prefer small cars, especially hatchbacks or station wagons, and even three-box cars are relatively rare. Not to mention off-road vehicles. The roads in Europe are narrower, so urban commuting, parking, and parking are more convenient with small cars. Although the roads in Europe are not wide, the road conditions are relatively good, and there is no strong demand for high chassis and passability. Compared with being thick and big, Europeans still prefer hardness. A tough chassis is good for handling, and makes it more exciting and fun to drive. Generally speaking, the share of Japanese cars in Europe is very low. The tariffs and prices of complete vehicles are relatively high. In addition, the price of oil in Europe is also higher. Gas-fueled tigers like the Prado Land Cruiser obviously do not meet the tastes of Europeans.

Of course, what kind of car to buy is closely related to road conditions, needs, and usage. Europeans’ car consumption concepts are relatively mature. Buying a car is still based on practicality. The urge to dress up is not strong, and the road is not The United States is wide and the roads are not as sandy as the Middle East. The Prado Land Cruiser is essentially a utility vehicle, and its interior workmanship is relatively crude, which does not meet Europeans' pursuit of quality of life.

There is still a lot of room for improvement in the consumption philosophy of Chinese people. A Prado costing hundreds of thousands of dollars is just for daily transportation. It is somewhat overqualified. The characteristics of the car cannot be brought out, but it increases fuel consumption and makes it inconvenient to use. , is actually not a good choice.

Prado and Land Cruiser are regarded as sacred cars in China and are the first choice for hard-core off-road long-distance travel. These two cars are often seen on self-driving tours in Tibet, but they are rarely seen in Europe. Saw these two cars. Why is the Prado Land Cruiser, which is highly praised in China, not so popular in Europe?

1. Europe mostly has paved roads

In Europe, hardcore off-road vehicles are not popular. If you look at the SUV sales rankings in Europe, you will find that the top 20 are almost all road SUVs, and it is rare to see off-road vehicles. Except for a few hardcore off-road enthusiasts, most people tend to prefer hatchbacks when buying cars. Cars and station wagons, Europeans even use cars like the Audi A6 allroad for long-distance travel. Even if they buy an SUV, they will choose a city SUV, because the roads in Europe are well-developed in all directions, and Germany’s land area is small, but The roads are 645,000 kilometers long, and they are basically all well-paved roads, because off-road vehicles have no use at all.

2. European roads are narrow

Although European roads are well-developed in all directions, they are mostly narrow two-lane roads, especially in urban areas. In order to protect ancient buildings, roads are It is extremely narrow, and models such as Prado and Land Cruiser are larger, making it difficult to turn around or park in this place. On the contrary, small hatchbacks are more popular.

3. There are many mountain roads in Europe

The entire European continent is mainly dominated by mountains. Although there are also plains, you almost have to take winding mountain roads to go to farther places. The roads in Europe are narrow and the vehicle speeds are fast, so there are higher requirements for vehicle control. Under such circumstances, SUVs with high center of gravity are not suitable. Hatchbacks and station wagons are more suitable for such road conditions. Even if you buy an SUV, They will also choose road SUVs with strong handling, such as Audi Q5, BMW X5, etc., which are enough to have a timely four-wheel drive system.

4. The sales volume of Japanese brands in Europe is average

Although Japanese brands have strong sales in China, in Europe where their own automobile industry is developed, people will still support their own country’s brands, such as Speaking of Volkswagen, its sales in Europe are unparalleled. Renault, Peugeot, Mercedes-Benz, BMW, and Ford all have better sales than Toyota in Europe. Toyota itself has average sales, and mid-to-high-end models such as Prado and Land Cruiser are rare. , which is very normal.

Because of the above reasons, there are very few hard-core off-road vehicles in Europe. It is difficult to see domestic sacred cars like Prado and Land Cruiser in Europe. It is not because who knows cars better than others, but because The national conditions and consumption concepts of each region are different, and what is suitable is the best.

Hard-core off-road vehicles such as Prado and Land Cruiser are considered to be top-notch vehicles in China. They are extremely expensive, ranging from half a million to millions. It is difficult for ordinary consumers to match them. However, its sales volume And the market share is very outstanding. It is a standard car for local tyrants. Although it is an ordinary brand, its quality is not low at all. I think there are several main reasons why domestic consumers highly praise Toyota's off-road vehicles. One is that they are of excellent quality and have few minor problems. The other is that they have good off-road capabilities and can go over mountains and ridges. Of course, the most important thing is This car is domineering, has a large body size and a lot of space. It is certainly very popular in a country where size is beauty.

Why are Europeans indifferent to Prado? It is completely different from the situation in China, the United States, and the Middle East. Europeans prefer small cars, especially hatchbacks or station wagons, and even three-box cars are relatively rare. Not to mention off-road vehicles. The roads in Europe are narrower, so urban commuting, parking, and parking are more convenient with small cars. Although the roads in Europe are not wide, the road conditions are relatively good, and there is no strong demand for high chassis and passability. Compared with thick and big, Europeans still prefer hardness. A tough chassis is good for handling, and makes it more exciting and fun to drive. Generally speaking, the share of Japanese cars in Europe is very low. The tariffs and prices of complete vehicles are relatively high. In addition, the price of oil in Europe is also higher. Gas-fueled tigers like the Prado Land Cruiser obviously do not meet the tastes of Europeans.

Of course, what kind of car to buy is closely related to road conditions, needs, and uses. Europeans’ car consumption concepts are relatively mature. Buying a car is still based on practicality. The urge to dress up is not strong, and the road is not The United States is wide and the roads are not as sandy as the Middle East. The Prado Land Cruiser is essentially a utility vehicle, and its interior workmanship is relatively crude, which does not meet Europeans' pursuit of quality of life.

There is still a lot of room for improvement in the consumption philosophy of Chinese people. A Prado costing hundreds of thousands of dollars is just for daily transportation. It is somewhat overqualified. The characteristics of the car cannot be brought out, but it increases fuel consumption and makes it inconvenient to use. , is actually not a good choice.

Land Cruisers and Prados are rare in Europe. It may not be because who knows more about cars, but because the national conditions and consumption concepts of each region are different, and the best fit is the best.