Recruiting table tennis club emblems

1. Emblem - The pattern is required to be simple and clear, easy to recognize and easy to remember, and contains the English abbreviation or Chinese Pinyin abbreviation of the Chinese abbreviation "Hubei Twelve Games", which can be appropriately deformed.

2. Meeting songs - the melody is required to be majestic and passionate, and the lyrics are catchy and rhythmic.

3. Mascot - it is required to highlight the characteristics of Xiangfan, embody the sports spirit, and can be exaggerated and deformed, and the image is vivid and cute.

4. Promotional posters - they must be bright, colorful and beautiful. It is better to combine the above requirements.

5. Promotional slogan—the content should be contrasting, loud, popular, and easy to understand.

At the 1933 Chicago World's Fair, the theme and emblem were produced at the same time. As of 2010, there had been 28 World Expos and 27 emblems had been produced[1].

The emblem, known as "Badge" in English and also known as logo and monogram in Chinese, is a public symbol that embodies the image and characteristics of the World Expo. The use of symbols to record events is an innate talent of human beings: ancient "totem" images, clan emblems of primitive societies, seals and coats of arms that can be seen everywhere in life, etc.; in Europe, a large number of symbols were used in the ancient Greek period, while the Roman Pompeii Special signs for masons - patterns such as wheels, stars and moons, grapes, etc. have long been known to the world. In the 20th century, signs were widely used in various fields of social life. In the 1970s, the corporate identity design (Corporation Identity System) that emerged in Europe and the United States even The logo is elevated to the core of visual communication design. The World Expo's emblem has become an indispensable and important part of the World Expo since its creation. It is the cultural carrier and image core of the World Expo, and it is also a highly refined and concentrated theme concept [2]. The history of the World Expo clearly shows that to hold an For a successful World Expo, designing an excellent emblem is crucial.

一

Looking at the number of occurrences of the theme keywords of previous World Expos, "progress and development" appeared 9 times; a century of progress (1933), tomorrow's new world (1939- 1940), Mankind in the Space Age (1962), Human Progress and Harmony (1970), Pollution-free Progress (1974), The Age of Discovery (1992), A New Way to Take Off (1993), Humanity-Nature-Technology-Development (2000), Water and Sustainable Development (2008). [1] Design Online. China

"Water (ocean)" appears 5 times; Ocean - a promising future (1975), The World of Rivers - Water is the Source of Life (1984), Columbus - Ships and Sea (1992), Ocean - Future Wealth (1998), Water and Sustainable Development (2008).

"Human (humanity)" appears 5 times; Science, Civilization and Humanity (1958), Humanity and the World (1967), Humanity and Nature (1990), Humanity and Nature - Towards 21 Century (1999), Humanity-Nature-Technology-Development (2000);

"Science and Technology" also appeared 5 times; Art and Technology in the Modern World (1937), Science, Civilization and Human Nature (1958), Habitat and Environment-Human Home Technology (1985), Leisure Life in the Age of Science and Technology (1988), Humanity-Nature-Technology-Development (2000).

"Nature" appears 4 times; Man and Nature (1990), Man and Nature - Towards the 21st Century (1999), Man-Nature-Technology-Development (2000), Nature's Wisdom (2005).

"Life" appears 4 times; living and environment - human home technology (1985), traffic and transportation (1986), leisure life in the technological era (1988), cities, making life more Beautiful (2010).

If we say that the World Expo in the 19th century mainly demonstrated the scientific and technological strength of various countries, such as: steam engines, sewing machines, printing presses, generators, submarine cables, trains, electric lights, phonographs, telephones, refrigerators and other inventions emerged in large numbers , then, the 20th century ushered in the "Space Age" and the "Ocean Age". Entering the 21st century, while vigorously developing its own economy, technology, and culture, people also considered how to live in harmony with nature and improve Regarding the quality of life and improving the way of living, it can be said that the 150-year development process of the World Expo has witnessed the transformation of human thinking and social progress. Design Online. China

二

Theme concept is the source of emblem design, and creating graphics and colors that fit the theme has become the designer's pursuit. The World Expo is "the world's most important development event", and the design must take into account the characteristics of the times, the country, the nation, and the city. Among the World Expo emblem patterns, there are many creative ideas that use circles to represent the concept of "world". There are 19 emblems related to circles, of which the earth graphic is directly used 8 times [3]. In addition, the water (ocean) graphic appears 4 times. times [4], and human figures appear three times [5]. These figures closely correspond to the theme of the World Expo.

When was the flat graphic of the earth, or map for short, developed and made known to the world? As early as the Age of Discovery in the 15th century, mankind had accurately mapped the earth through great explorations; the "Geographic Map of the World", a landmark work of American graphic design in the 1950s and 1960s designed by Bayer, also It has refined the image of the map for the world6; the frequent use of maps reflects people's concern for their own living space and living environment, and also shows that countries, consciously or unconsciously, have established that they are part of the world and the world is a whole. concept.

The 1933 Chicago World Expo coincided with mankind bidding farewell to the "steam age" and entering the "space age". By displaying its glorious achievements in the past, mankind intended to find the courage and confidence to get out of the economic crisis that swept the world at that time [2]. According to records 7, Marie Poetz was looking for a unique representation of the Chicago World's Fair, and it should be a pattern that could be easily copied..." The rotating earth design is very simple, delineating a larger The arc-shaped trajectory spreads out with full force, expressing that the earth has developed forward with its strong inner energy in the course of a hundred years. "A century of progress" is condensed in these arcs, welcoming the next change and rising to the future. The wider sky, this earth graphic is undoubtedly very original.

The emblem of the 1935 Brussels World Expo is a man carrying a map, and the shape is relatively realistic. At that time, Europe was about to break out in World War II, shrouded in a dark cloud of war. , the emblem shows the common desire for peace among participating countries of different nationalities. This is also the first World Expo to elevate the relationship between people to the same important status as science and technology.

1939-1940. The New York World's Fair was held on the eve of World War II, with the theme "Tomorrow's New World." The exhibition predicted the future of human life drawn by cars and highways, and showed people a clean, safe, and dazzling tomorrow. In addition to exhibiting the craft products of the time, this World Expo also brought future advanced technological products to the people: new technology products such as televisions and interstate highway chain systems were unveiled one after another, and the emblem designers directly used the products of the time. The landmark building of this World Expo jointly completed by two famous architects - the silhouette pattern of the 400-foot-tall cone-shaped triangular spire and the round spherical building brings a strong visual contrast and impact, boldly revealing The World Expo architecture pursues the characteristics of modernity and functionality. This future-oriented building is the crystallization of technology and human wisdom, reflecting mankind’s unremitting pursuit of modernity.

The Brussels World Expo 18 years later, Locke. (Roeck) designed a slightly deformed five-star to represent the five continents. The map, the number "58" and the silhouette of the Brussels City Hall in the center of the visual field form a triangle. The characteristic of the emblem is the organic combination of map, number, and architecture. In the earliest design , the entire picture is mainly black and white, with bright yellow as the background. The logo made its debut in the official Expo 58 promotional poster released in 1956, and has since appeared in many forms. His explanation is that "...the earth should also have it. A place for you as this is a worldwide event. "www.dolcn.com

The 1962 Seattle World Expo demonstrated the aerospace feat of human beings flying around the earth with the help of spacecraft. It predicted that human beings will move towards Mars in the 21st century and conquer the entire outer space. Emblem graphics It is a masculine symbol called the "Space Needle", with a built-in earth graphic and the words "21st Century". The design has a surreal style with space, earth, and "THE 21 CENTURY" as the main themes, hinting at the future of the United States. The description of the country's life, social and technological progress after entering the year 2000 also reflects to a certain extent the determination and performance of the United States in actively participating in economic mobilization during the Cold War. As predicted by the conference, mankind in the 21st century has already achieved success. The dream of heading towards Mars and conquering the entire space is becoming a reality step by step. As the official logo of the 1962 World Expo, this surreal artistic sculpture not only brought a single income of up to 4 million US dollars to that EXPO, but also The revised version was also reused and promoted by the post office of the conference at that time.

The emblem of the 1964 New York World Expo is a globe with the locations of countries in the world, surrounded by curves symbolizing new technologies in communication and transportation. , indicating that science and technology promotes exchanges between countries and shortens the distance in the world. The 42.6-meter-high emblem made of stainless steel also expresses the size of the earth seen from 9,600 kilometers away from space. The earth becomes the protagonist here of course. Countries can find their place on it. The entire earth is surrounded by flowing satellite orbits, forming special longitude and latitude lines, which are passed up and down to every corner of the world. Its significance lies in the hope that countries in the world can interact with each other. Conflicts are resolved through communication and communication, and mutual understanding leads to peace. The iconic image itself has been built into a giant three-dimensional landscape building and placed on the Grand Plaza of the New York World Expo. Everyone who looks up to it will be amazed by its ingenious design. Be infected by this warm and inclusive atmosphere, because it conveys the message of longing for communication and peace, which is the common wish of all people who love life around the world.

The emblem of the 1967 Montreal World Expo uses the cross of a tree to represent human hands. Eight hands of equal sizes are evenly distributed and surrounded by a complete circle, representing that human beings share the same earth. The design also expresses this concept: at this World Expo, regardless of race, national boundaries, or language, the whole world will embrace the same earth, breathe the same fresh air, bathe in the same bright sunshine, and have the same beautiful nature. *** Feel all the beautiful things together, but the abstract graphics are rich in connotation. The warm orange-yellow graphics give people a warm feeling and exude a peaceful atmosphere, symbolizing that people all over the world are connected hand in hand and guarding each other. Earth - the common home of mankind. This very human icon was once very popular with the public.

The 1970 Osaka World Expo displayed the "Moon Stone" brought back by astronauts. The emblem designed by Shigeo Fukuda was like a blooming cherry blossom. The pattern was formed by six circles surrounded by five The circles represent the five major continents on the earth, namely Asia, Europe, Africa, North America, and South America. The circle in the middle represents Japan. The five crescent-like circles surrounding the central circle symbolize the unity of the people of the world. Gathered in Japan, it is very consistent with "human progress and harmony". Mainly in terms of shape, it is very symmetrical, but because of the slight imperfection on the "petals", it has undergone smart changes. Each circle is an abstract symbol, and the shape of the flower is very symmetrical. Together they look like a vibrant cherry blossom. question.

The logo of the Daejeon Expo in South Korea in 1993 adopted the changing graphics of the Tai Chi symbol, which is like the traditional Korean folk dance. The distinctive momentum closely echoes the theme of "New Road to Takeoff" and embodies the confidence of the country and the people. , indicating the dream of the Korean nation to take off, the designer used the changing graphics of the Tai Chi symbol as the main body of the logo, which has distinctive national characteristics. The visual form of movement is like dancing a traditional Korean dance. The leaping momentum echoes the theme of the conference of "The Road to Take Off". The colors and images are so national, passionate and mysteriously attractive, which makes people feel novel. , behind it, the confidence and strength of a country are condensed, and the strength of a nation's take-off is condensed. Since Japan is considered a developed country, this World Expo is also the first to be held in a developing country in Asia.

Three

In the process of exploring and conquering nature, humans have caused over-exploitation of energy and serious damage to the environment. At the same time, they have suffered revenge from nature.

In the 1970s, two energy crises in the United States reminded people of the limited resources. After seven years of dreaming and preparation, the World Expo finally knocked on the door of Knoxville. In 1982, Knoxville The emblem of the Expo in Knoxville is designed with a burning circular flame to express the world's focus on energy. The hosting of the Expo also changed Knoxville, a small city in the southern United States, and led to its rapid economic rebirth and rapid development. At that time, the largest energy companies and the largest atomic energy development laboratories and factories in the United States gathered in Knoxville. Just as the spherical flames burned brightly, Knoxville's desire and passion for the World Expo were also clearly revealed at this World Expo. Red is the fire of hope and the source of strength. Knoxville takes advantage of the Tynas River and the canyon to burst out with endless vitality and firepower; at the same time, the earth-shaped appearance shows that energy issues have attracted widespread global attention.

The lack of land resources has led mankind to turn its attention to the ocean, and mankind has entered the "ocean age". At this stage, the most common shapes in emblems are wavy. The theme of the 1975 Okinawa World Expo is: "Ocean - Hope for the Future". Three repeated cartoon wave graphics are also designed in the circular emblem, representing the beauty and lovely ocean. The waves are messengers, conveying information from afar, and we feel as if we are in the ocean. In a fairy tale-like realm, appreciate the endless treasures of the ocean, and look forward to the waves bringing us information about the future. The picture is limited but the artistic conception is infinite. The friendly way of composition may be the reason why it stands out, and people have to admire the uniqueness of the designer.

The 1984 New Orleans World Expo demonstrated people's effective use of river banks, water utilization and other advanced technologies. The emblem used flowing water waves as graphics, and the shape was also the round shape preferred by the world. The entire picture combined the 1984 This memorable day of the year is cleverly connected with the theme of "the world of rivers - water, the source of life". It is simple and flexible and full of rich content, revealing the designer's exquisite conception.

The 1998 Lisbon Expo was held under the banner of the International Year of the Ocean. The emblem was designed with an undulating "E" in the shape of a fluttering flag, extending to the northeast corner, making the calm picture dynamic and more... It is very vivid; the orange sun rises slowly from the northwest corner, adding a touch of brightness to the entire picture. The rising sun rising from the sea level breeds hope for the future. The design of the logo also appropriately echoes the commemorative significance of the International Year of the Ocean in 1998, [3] and the creativity directly hits the theme - ocean, the wealth of the future.

The 2008 Zaragoza Expo emblem directly uses realistic pictures of water, with the theme of "Water and Sustainable Development".

There are also World Expos that directly showcase mankind’s development of new ocean and navigation technologies and commemorate man’s exploration of the ocean.

In 1992, 500 years after the Age of Discovery, both Genoa and Seville held expositions. The former had the theme of "Columbus - Ships and the Sea". The emblem changed the number "500" into the shape of a sailing ship, with a wavy shape. Driving on the sea, the shape is straightforward and vivid; the latter uses the letter "O" in expo'92 as the earth. The emblem integrates time, place and theme. O'92 can also be used alone and detailed Dimensional changes under different uses are stipulated, highlighting the functionalist design concept.

IV

After experiencing the embarrassment of environmental destruction caused by the blind pursuit of technological progress, the relationship between human beings and nature has gradually pursued comprehensive progress, improved people's comprehensive quality, and paid attention to human society. itself, pay attention to the common interests of the world, and move towards the path of harmony with nature.

The urbanization process in the United States in the 1950s and 1960s brought ecological and environmental damage, and water pollution was extremely serious. The emblem of the 1974 Spokane World Expo used the "Mobius Tie" 8. The circular blunt-edged triangle shape implies the continuation of life and the sustainable development of the environment. The logo is composed of blue, green and white ties, which circulate with each other, symbolizing the continuation of life and endless life... The three colors vividly represent their respective themes - white symbolizes clean and dust-free air, Blue represents the bright and pure ocean, while green represents the vibrant earth and lush nature. The jumping colors and distinctive themes carry the theme advocated by this World Expo - pollution-free progress, and the design is profound and timeless.

The 1986 World Expo was held to commemorate the 100th anniversary of the founding of Vancouver. The emblem consisted of three intertwined rings, representing the land, air and water on which human survival depends. The three constitute the "86" The words and the entire structure may seem plain but contain profound meaning, fully alluding to the process of human beings promoting the development of the world through hard work and pioneering progress. It is also an eternal topic of the relationship between human beings and the development movement of the earth. The development of traffic and transportation plays a considerable role in this. The profound philosophical intention of this logo has a more specific meaning due to the theme of "Traffic and Transportation" of this World Expo.

The 1990 Osaka Horticultural Expo in Japan was also the first comprehensive Expo held in Asia. The emblem used a blooming "bud" to symbolize "human progress and harmony". The purpose of the Expo was to explore the protection of the future of the earth's ecology. Through the World Expo as a forum and event for international exchanges, advocating the scientific and technological development of the space age can promote human progress and harmony.

The emblem design of the 1999 Kunming World Expo uses semi-abstract graphics to symbolize the movement of stars, clouds, air and wind in nature. On the whole, it is a "hand" holding up a green flower symbolizing life, embodying The theme of "Man and Nature-Towards the 21st Century" was adopted.

The 2000 Hannover Expo focused on the relationship between humans, nature and technology, guided humans to think about problems from different perspectives, and promoted and promoted the efforts of various countries in solving global issues such as energy issues and environmental issues. Communication and cooperation. The abstract corrugated graphic logo can change the structure and color according to different application environments, showing different states of motion at all times while giving people an overall impression. It’s dynamic, unknown and uncertain. It can be said that it has strong uniqueness, simple yet profound meaning, is suitable for a variety of media, fits the conceptual positioning of the theme, and embodies a strong philosophical meaning.

When Onuki Takuya talked about the emblem he created for the 2005 Aichi Expo, he said: "...the 2005 Expo will be a place that fully satisfies people's appreciation of the relationship between man and nature. That’s the emotion I wanted to express in this emblem.” He designed an open, circular emblem that resembles a green sun.

The theme of the World Expo began to focus on people's lifestyle in the 1980s, and the pursuit of high-quality life became a hot topic in the world at that time.

For the 1985 Tsukuba World Expo, Ikko Tanaka designed the triangular emblem. The three sides represent the three aspects of the expo theme - human beings, living, and environment. The three lines support each other to build this stable shape. It subtly expresses the dialectical relationship between human beings, residence and environment. The dot at the vertex of the triangle symbolizes the mountain peaks of Tsukuba (where the expo is located), welcoming the dawn of science and technology in the 21st century; the two parallel ellipses in the center of the triangle mark the harmonious trajectory of human beings and science.

This World Expo is also recognized as the most distinctive and representative of the expositions in the 1980s. It allows people to see new lifestyles in the future. This is also a logo graphic composed of elements that are given special meanings. The uniqueness of this theme monogram is that the logo itself is composed of abstract elements, and each element is infused with humanistic understanding. It is an artistic symbol with a specific information transmission function, showing about the universe, the earth, and human beings. , science, art, etc. future ideals.

The Brisbane World Expo in 1988 was held to commemorate the 200 years of European settlement in Australia. The theme was "Leisure Life in the Age of Science and Technology". The logo adopted the Australian style of return that appeared more than 10,000 years ago. The flying stick is a styling element that expresses people's love for this traditional outdoor sport. It is also one of the most distinctive activities in Australia so far. The Australian boomerang evokes people's feelings about the development of science and technology. Things have appeared as early as the era of carbon analysis and have a history of more than 11,000 years. You know, it is one of the earliest inventions of mankind and has gradually evolved into an outdoor sport with Australian characteristics. The fit of the logo graphic to the theme is self-evident. Participating countries also use various contents such as sports, literature and art, tourism, leisure, cooking, gardening, etc. to reflect the richness and variety of human life.

The theme of the 2010 Shanghai World Expo is innovative. It takes "city" as the starting point for the first time in the history of the World Expo, reflecting the characteristics of the times. The emblem uses the image of a family of three to form the Chinese character "世" and combines it with the numbers. "2010" is combined to express the Chinese concept of family [4] as the basic unit of the city. Pursuing family harmony, harmony between people, harmony between people and nature, and harmony between the past and the future can lead to a better life. According to the ideal, the design believes that Chinese characters themselves have national characteristics and at the same time integrate with the world's diverse cultures.

The colors of the emblems of previous World Expos are also closely related to the theme. Blue is the main color the most, used 8 times[9], because blue is the color that best represents the sky, ocean, and technology, and is very popular. It is taboo among ethnic minorities. The emblems of the five World Expos after 1999 all used green as the main color, presumably because green is a natural and environmentally friendly color. The classic work of color application is the emblem of the 2000 Hannover Expo, whose approach seems to be inspired by the dynamic art that emerged in the 1960s [10].

V

However, among the emblems of previous World Expos, there are also works with rather mediocre designs, mainly because the image of the emblem cannot compare with the architecture, technology, and cultural innovations and achievements of the time. , the reasons include the imperfect collection and selection mechanism, as well as the imperfect development of the World Expo image design itself;

First of all, the method of social collection determines that the emblem design is based on the theme. The method of social collection can arouse the public's enthusiasm for participation. In the 1958 Brussels World Expo, only 13 works participated. In 1968, the number reached 100 in San Antonio. In the 1998 Lisbon World Expo, 1,228 works were shortlisted. It took more than two months of screening to determine. At the 2010 Shanghai World Expo, one piece was screened out from 8,568 works. There were so many submissions. Faced with so many design submissions, expressing, exploring, and innovating the meaning of the theme as much as possible became the final choice for evaluating the design.

Social solicitation has indeed produced many excellent emblems, but there are also limitations in personal thinking and even imprecise submissions. This form of individual combat sometimes results in the overall visual effect of the emblem being weak. On the basis of gathering social ideas and wisdom, inviting elites to create collective creations is a very effective approach. The collection of emblems for the Hannover and Aichi World Expos benefited greatly from this. Hannover invited nine well-known German designers *** with the same title. A group of talented young designers joined the logo solicitation event, and Expo Aichi selected one work among 10 outstanding proposals nominated from around the world.

Secondly, excessive pursuit of appropriate theme meaning will lead to the loss of the artistry of the emblem. All previous World Expos are "Olympic" events in science and technology, politics, economy, and culture. The theme connotations are very rich and there are many influencing factors. Maximizing the meaning of the theme will complicate the graphics. Sometimes it is necessary to boldly abandon certain complicated forms and pursue concise and effective communication effects. Facts have proved that good emblem design works mostly spread national culture in abstract forms, such as Shanghai The solicitation requirements for the 2010 World Expo emblem should not only express the Shanghai World Expo's theme of "Better City, Better Life", but also reflect the World Expo's concepts of "understanding, communication, gathering, and cooperation"; another example is the theme of the 2000 Hannover emblem design. , Humanity-Nature-Technology-Development, the theme is very complex. Michael Gais said: "...We hope that the logo is not a specific pattern. For a complex event like the World Expo, any picture All seemed monotonous, so we began to search for suitable patterns and images, and conducted visual image surveys, hoping to reflect the themes and concepts of the 2000 World Expo, such as: energy, sound, signal, process, energy, interaction, beauty, etc. We. It is believed that the personality of the pattern lies in its ability to contain elements that promote its vitality and movement, that is, an eternal energy, and this dynamic feeling fits the theme of the 2000 World Expo, that is, people want to stay in motion, have flexible thinking, be brave in innovation, and use it in the 21st century One's own wisdom drives society forward. Under this premise, a concept called 'driving force' was born. This 'driving force' has visual visible characteristics and can also be regarded as technical or organic composition. In part, this is the fundamental reason why we chose this abstract shape as our logo.” It turned out that their idea was correct, because the final logo was recognized and praised by the world.

Personally, I think that for the emblem design of this major event such as the World Expo, the method of design should come second. The most important thing is whether the final emblem design work can be visually artistic in the first place. Representing the highest level at that time? Instead of rigidly expressing the meaning of the theme, in other words, it pursues the unity of form and meaning dominated by artistry. After all, this emblem bears the function of showing the country's image and national taste to the world. For example: In May 1999, the organizers held discussions among citizen representatives in Tokyo and Nagoya on what kind of logo to design, and determined a review committee composed of 9 authoritative people. They adopted an international nominated election method and consisted of 10 designated candidates. Participants submitted 40 works (one of whom withdrew), and after multiple rounds of rigorous expert reviews, social reviews and trademark investigations, it was finally confirmed and released to the public in March 2000. The author of the logo is Onuki Takuya, who once worked at Hakuhodo Advertising Company in Japan and later became an independent designer. The author's explanation of the monogram is actually very simple: an open circle with no special meaning, designed to guide the public to fill in their own concepts and use their imagination.

Looking at the logo design of the 2010 Shanghai World Expo, some scholars believe that the creative design of the 2010 Shanghai World Expo using the Chinese character "世" appears to be similar to the creativity of the Olympic Games "京"11[5]; Some people believe that signs using Chinese characters are not ideal because their semantic communication effect is very limited outside Chinese-speaking countries. After all, Chinese characters are difficult to interpret12. I believe these arguments should play a role in the design of "Made in China" Good promotion effect.

Finally, we call on the World Expo to enhance its overall visual image design. Most of the emblems before the 1962 Seattle World Expo were black and white, which is related to the fact that the World Expo has never conducted color research; moreover, the combination of visual design elements of the emblems of the five World Expos was incomplete13. Compared with the Olympic Games, a grand event born out of the World Expo, The World Expo cannot compete with it in many aspects such as design concept, visual graphics development, color planning, and post-implementation. The 2010 Shanghai World Expo seems to have realized this. Recently, it has widely solicited display and event planning plans from the society, and promulgated "Measures for the Management of the Use of Emblem", a good start is half the success, I sincerely wish her the "most wonderful, most successful and most unforgettable" in image design. www.dolcn.com

Notes:

[1] The World Expo involved in this article is not divided into professional and comprehensive categories. The author of the logo design of the 1937 Paris World Expo has not found relevant information so far.

[2] Excerpted from the article "The finishing touch on the emblem - side notes of the 2010 Shanghai World Expo Logo Seminar", published on the Shanghai World Expo website.

[3] The 1933 Chicago World's Fair, the 1935 Brussels World's Fair, the 1958 Brussels World's Fair, the 1962 Seattle World's Fair, the 1964 New York World's Fair, the 1982 Knoxville World's Fair, the 1988 Brisbane World's Fair, 1992 Genoa Expo.

[4] 1975 Okinawa Expo, 1984 New Orleans Expo, 1998 Lisbon Expo, 2008 Zaragoza Expo.

[5] The 1935 Brussels World Expo, the 1967 Montreal World Expo, and the 2010 Shanghai World Expo.

[6] See Wang Shouzhi's "History of World Graphic Design" p209.

[7] See "Patchwork Souvenirs of The 1933 World's Fair" by Merikay Waldvogel, P11.

[8] Named after the German physicist and astronomer August Monbas Ferdinand Mobius).

[9] 1964 New York Expo, 1974 Spokane Expo, 1975 Okinawa Expo, 1985 Tsukuba Expo, 1986 Vancouver Expo, 1993 Ota Expo, 2000 Hannover Expo, 2008 Sara Goza Expo.

[10] Optical art, referred to as "Optical art", was developed on the basis of the visual illusion art of Nagy, Albers and Vasarely of the Bauhaus.

[11] See the article "Design Issues Caused by the Right of Discourse", published on the website on June 3, 2005, and reprinted from "Art Observation" magazine.

[12] See "Disadvantages of Contemporary Chinese Characters and Applications" in "Multilateral Discussion: Issues in Chinese Character Design in the Digital Environment", "Decoration", January 2005, Issue 141, page P32.

[13] The emblems of the 1933 Chicago World's Fair, the 1939-1940 New York World's Fair, the 1964 New York World's Fair, the 1968 San Antonio World's Fair, and the 1982 Knoxville World's Fair all had no text combination design.

References:

[1] Shanghai Library World Expo Information Center website information.

[2] Information from the official website of the Bureau International des Expositions BIE (www.bie-pairs.org).

[3] "Analysis of World Expo Theme Development" written by Wu Zhiqiang, originally published on Shanghai World Expo Network in 2003.

[4] "Expo 2010: Innovation and Development" 2003/2004 Shanghai Development Report 2004.

[5] "History of World Graphic Design" by Wang Shouzhi, China Youth Publishing House, 2001.

[6] "Decoration" magazine, Issue 1, 2005.

[7] "Art Observation" magazine, Issue 4, 2005.