Traditional Culture Encyclopedia - Tourist attractions - How did China’s most profitable hotel achieve over 100 million members?

How did China’s most profitable hotel achieve over 100 million members?

The most profitable hotel is Jinjiang Inn, because when the hotel’s founder originally founded the hotel, he positioned it as an affordable hotel. The maximum price of each room is between 150 and 200. Moreover, the facilities in the hotel are very complete, and guests do not have to worry about safety issues when checking into the hotel. It is precisely because the reputation of this hotel is getting better and better that it has slowly opened many branches all over the country. In the end, Jinjiang Inn became the first budget hotel in China with 100 branches. It was the founder's positioning at that time that ultimately made Jinjiang Inn more and more prosperous.

In fact, our country has a very large population. Many people will stay in hotels when they are on business trips, so the demand for accommodation is also very large. The hygiene and safety of hotels are issues that everyone will consider when staying in hotels. Therefore, as the scale of the hotel gradually increases, the corresponding responsibilities also become much larger. So far, Jin Jiang International Group is ranked first in China and ranked fifth in the world. From this point, it can be seen that this group The founder of has been established for so many years and has always adhered to the original concept. The most important point is to ensure customer satisfaction.

According to statistical data, Jinjiang now has 680,000 guest rooms and more than 6,700 stores. The number of members staying in its hotels has exceeded 100 million. The coverage of the hotel Already in 55 countries and regions around the world, especially after entering the new century, Jinjiang Group has acquired many well-known hotels, such as Vienna Fashion Trip and other brands. In 2015, Jinjiang acquired Bozhu Hotel The group has also made acquisitions, spending about 10 billion yuan. The 7 Days Inn chain that everyone is very familiar with is also a chain brand of Jinjiang.

Now everyone should know why the most profitable hotel in China has so many members and why so many guests can check in every day. In fact, in my opinion, the most important thing for a hotel is its hygiene. Clean and safe.