What are the functions of the background system of tourism website construction scheme?

Before developing a good travel website, developers should understand the business and functional requirements of travel agencies. In addition to the basic functions, designers should also consider how to make travel agencies better promote their products, that is, what we call marketing functions must be met.

In addition to the functions of the background, we should also consider the clear structure of the background, convenient operation and input by managers, so as to clearly understand the business to be processed and the latest data information, and improve the management efficiency of managers.

Let's talk about the necessary functional modules in the development process of Situ cms tourism website system:

Direct marketing module:

6.visa module: After installing this module, travel merchants with visa business needs can use this module to publish, manage and sell online Visa products. Visitors can view the released visa products and make predetermined operations on the visa products through the travel OTA platform built by merchants.

7. Tour guide module: release, management and sales of online tour guide products. Expand the platform business types; Members apply to become tour guides, publish tour guide products and services, and become tour guide suppliers; Visitors can view tour guide products and book tour guide services online through the platform to stimulate tourists' personalized needs.

9. Personalization module: Visitors can apply for personalization at the front desk, and backstage managers can check the application and contact tourists at any time to tailor their travel plans.

In addition to the above modules, it is also necessary to include the supplier module.

Indirect marketing module:

1, Raiders module: text introduction of some special scenic spots such as tourist attractions, routes and destinations. From the merchant's point of view, it aims to convey tourism information, tourism experience and other information to website visitors, and carry out marketing promotion through content; From the merchant's point of view, use this function to promote SEO marketing, expand customers online and promote website sales.

2. News information module: provide users with platform information and industry information display, and conduct marketing promotion through information content; From the merchant's point of view, use this function to promote SEO marketing, expand customers online and promote website transformation.

3. Album module: After installing this module, travel merchants with travel album business needs can publish photos of scenic spots, humanities and other tourist destinations. Visitors can view and comment on the published photos through the travel OTA platform built by merchants.

4. Accompanying module: tourists can publish accompanying plans according to their own needs and participate in accompanying plans initiated by other tourists; Merchants can manage cooperation plans in the background and manage cooperation destinations and themes in a unified way.

5. Travel module; Visitors to the platform will write down their experiences on the way after the tour and share them with other tourists on the platform. Travel notes, as far as the platform is concerned, are the embryonic form of platform micro-community and an important function of content marketing.

Auxiliary marketing module:

1, integration strategy

2. Grouping module

3. Coupon module

4. Theme module

5. Mobile fission distribution: Mobile fission distribution is an efficient solution to help tourism enterprises quickly establish sales channels through mobile e-commerce platforms, accumulate active users and increase operating income. It adopts the mode of "mobile mall+fission distribution", which enables tourism enterprises to have super marketing ability and effectively helps enterprises solve a series of problems in business activities such as products without platform, platforms without channels, channels without users, users without activities and activities without profit. It is an intelligent marketing weapon for tourism enterprises.