Why is Uniqlo in Sweden?

Why did Sweden choose Uniqlo as the Olympic partner and the official clothing partner of the Olympic Organizing Committee? Swedes love classic models and basic models, and Uniqlo just meets the choice of the Swedish public.

No one in Sweden wears bright colors, oversized clothes or exotic clothes. Simple colors and good texture outline the outstanding outline of Swedish fashion. People tend to pay attention to classic models and basic models.

This is the daily wear of most citizens. In order to return to nature, Swedes gave up the pursuit of clothing individuality. It is this "seeking common ground" that makes them stand out from the crowd.