What should I do if the tour guide forces me to shop?

In China, it is illegal to force shopping tour guides. According to Article 35 of the Tourism Law, tourists have the right to choose shopping venues and shopping methods independently, and tourism operators and tour guides are not allowed to force tourists to shop.

If you encounter a tour guide who forces shopping, you can take the following measures:

Reject shopping: You can directly tell the tour guide that you do not want to shop and ask the tour guide to arrange the itinerary according to your wishes.

Keep evidence: You can film or record the tour guide’s compulsive shopping behavior to prepare for subsequent complaints or rights protection.

Complaint: You can complain to the tour operator to which the tour guide belongs or the local tourism regulatory department and ask them to intervene in mediation or handling.

Rights protection: If the tour guide’s behavior causes you financial losses, you can file a lawsuit with the local tourism administrative department or court to safeguard your legitimate rights and interests.