Travel companies don't take the usual road, provide free coaches to users and earn tens of millions a year.

Nowadays, business in any industry is hard to do, and competition is fierce, including tourism. Although in recent years, with the improvement of people's living standards, more and more people go out to travel, but there are also many travel companies, and it is very difficult to occupy a place in the highly competitive industry market.

In the face of increasingly fierce industry competition, tourism enterprises must have their own set of business models in order to maintain long-term operation.

Share the business model of a foreign travel company, and earn tens of millions a year with its own unique management mode. Let's see how they do it.

Many people who travel abroad, except traveling with a group, are free. This time, they mainly talked about free users. These free users will basically encounter the following problems: language barriers, expensive taxis, not knowing where to play, unfamiliar places and so on.

The company cut into the market for the pain of expensive cars and took the bus directly for free. Simply put, just like public transportation, users who go to the same destination are gathered together and then parked at relevant scenic spots. People who want to go to this scenic spot, you just got off the bus.

This will be very convenient for users. In foreign countries, it's probably a waste of time to walk long distances because you don't know the way. Now they can not only take the bus for free, but also go to the same scenic spot with a group of people with the same destination. Moreover, the car can also provide free water, charging and scenic spot explanation services, which is equivalent to free tour guides.

It is completely free and cost-effective for users. How does the company make money? Won't you lose money? Naturally, it will not lose money, otherwise the company will not develop so well.

Let me introduce the profit model of this company first.

Their profit actually lies in B-side businesses, not C-side users.

In other words, although they are free to users, they charge businesses, such as tourist attractions, restaurants, hotels and so on. They will tell these businesses that I will bring my full car passengers to your house for consumption, and you only need to give me a commission. Many businesses are very willing. They don't need to promote themselves. The customer sends it directly to the door and pays a commission, which is nothing compared with the profit earned by the customer after consumption.

Then why are users willing to go to these attractions, restaurants and hotels for consumption?

There are several reasons. First of all, the quality and service of the businesses this company cooperates with are excellent and absolutely satisfactory. Moreover, the price will be lower than that of users and groups, and users certainly have no reason to refuse.

In addition, there are several profit points.

For example, if a large-scale event is to be held in a certain place to attract users, the person in charge of this company will reach a cooperation with the other party to bring users to the site of these activities, and the event organizer will give them a commission.

In addition to visiting foreign tourist attractions, users may also want to try the country's special services, such as Thailand, shemale, thai massage and so on. The company will cooperate with these businesses to earn commissions.

Moreover, they also launched an APP that will be pushed to users. APP provides some local tourist attractions explanation, scenic spot ranking and other introductions. Because of the use, many local businesses are attracted to advertise on the APP, and they charge this advertising fee.

Looking back on this case, the company first gathered users with the same hobbies through free rides, and then realized third-party charging at the back end.

Therefore, when a market is the Red Sea, experts often cut into the market through a free product, thus extending more profit points and finally achieving a closed-loop profit.

In addition, there are many methods and strategies for physical store marketing to try. If you want to get more marketing solutions, you can look at the official account of WeChat. Diversion Bao provides all kinds of free commercial activities tools and strategies, with advertising resources of 72 advertising platforms, covering more than 800 million users and bringing 1 1,000 passengers per minute.