Traditional Culture Encyclopedia - Tourist attractions - Case sharing of tourism project planning book model essay
Case sharing of tourism project planning book model essay
Sample essay case sharing of tourism project planning book Our company was entrusted by xx shares (xx shares) of the listed company in xx month, 20xx, to prepare the planning, overall planning and detailed planning of xx Mountain project. At present, the project planning has been completed and detailed planning is being prepared.
Mount xx has upper-middle level natural resources, but only around the X basin, there are many famous mountains such as Emei Mountain, Qingcheng Mountain, Jiuding Mountain, Xiling Snow Mountain and Wawu Mountain. Xx Company proposed that Huashan, as a tourism product, must be first-class and have a foundation for the international market. To this end, we have carried out in-depth exploration of resources and racked our brains in product positioning and theme promotion. After repeated research and demonstration, the orientation of "China's First Zen" was finally determined.
In order to make the project planning a feasible and operable achievement, we divide Zen into two parts: Zen and Zen culture, plan the operation route along the main line of contacts, and make specific plans for the landscape, situation, architecture, sketches, activities and tour guides of Zen culture. Zen, an extremely abstract concept of religious philosophy, has been transformed into being able to visit, experience, participate and guide.
Finally, around the development of scenic spots, an investment phased development plan is put forward, which takes ski resorts as the starting point, alpine landscapes as the ornamental core, Zen Buddhism and Zen culture as the core attraction, and leisure and holiday communities as the future profit growth point, and the business model of the project is planned, so that investors can fully grasp the key to the development and operation of Huaying.
Here, I will briefly describe the case of Huahua Mountain planning for readers.
Huashan Mountain is located in the northwest of xx city, xx province, which is a scenic spot with square kilometers away from the urban area. Located in the northwest of the city, connected with xx, X and xx, it is located in the transition zone between the western Sichuan Plain and the Qinghai-Tibet Plateau (Longmenshan structural zone), which belongs to a branch of the southern section of Minshan Mountain (Jiuding Mountain section) and is also the main vein of Shifang Mountain. The top of the mountain is xx meters above sea level, the highest elevation in the region is x meters, and the lowest elevation is x meters.
Yinghua Mountain Scenic Area belongs to Longmenshan National Geopark, and 19x began to be developed, but the tourism industry has not yet formed a scale. How to develop scientifically is a problem that must be considered before all-round development. It has become a working track for the development of tourism to investigate and plan first, then plan and design, and then implement development, construction and operation on this basis. This plan is only a suggestion on how to develop Huashan Scenic Area, which involves the future design and operation in a forward-looking way, aiming at straightening out and clarifying related concepts and guiding a series of work in the future.
Evaluation of Huashan resources:
Advantages: Huashan is endowed with unique natural resources and rich mountain natural landscape types. At an altitude of xx meters, there are alpine meadows, wild roses, azaleas, virgin forests and ice and snow resources. Huashan Canyon is magical and steep, and the astronomical landscape is unpredictable. These mountain sightseeing products are of great value in national mountain scenic spots. The concept of tourism resources in the four seasons is clear, including spring tour-enjoying azaleas in spring water, summer tour-watching mountains, skiing and summer vacation, autumn tour-watching red leaves in autumn, winter tour-watching snow in winter. At the same time, Shifang is the hometown of Mazu, the eighth ancestor of Zen Buddhism, with a good cultural background.
Disadvantages: Although Huashan's natural resources (alpine landscape and Feishuiyan Waterfalls) are relatively high, there are many scenic spots such as Yinchanggou, Happy Valley, Jiuding Mountain and Jiulonggou because it is located in Longmen Mountain. Especially in the resource-rich background of xx province, more than ten mountain scenic spots, such as Emei, Qingcheng, Xiling Snow Mountain, Siguniang Mountain, Balang Mountain, Gongga Mountain, Qianfo Mountain and Jinfo Mountain, are difficult to form unique attraction, not to mention that only by relying on natural resources and generally restoring Buddhist and Taoist cultures can they become world-class tourism products. The availability of unique resources is poor; Due to the shortage of available land, some good project ideas and scenic spot designs cannot be put into practice, so they can only be built and developed on the basis of existing land restrictions.
Conclusion:
If only from the natural resources themselves, compared with the surrounding areas, Huashan's natural resources do not have monopolistic resource advantages; If only from a religious point of view, it is difficult for Huashan to surpass the religious culture of Emei Mountain and Qingcheng Mountain; Therefore, through the perfect combination of natural landscape and culture, Huashan xx River resources can be built into a first-class scenic spot in China.
Our solution is to excavate Zen culture, make the products of Zen and enlightenment to the extreme, plan modern sports and leisure projects in depth, and combine the creation and packaging of Huahuading mountain scenery to form a comprehensive tourist resort with unique attraction.
The sample case sharing of tourism project planning book has been shared with you. You can know that for local people, vigorously developing tourism is very good for local economic development.
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