What is a newspaper copy?

Full-newspaper copy is the advertising text published in newspapers and periodicals, which is generally used as the annotation of pictures, and also has soft and wide artistry to serve the actual situation; It is a basic principle applicable to all advertising copy making to define the advertising objectives and use artistic means as effectively as possible to promote the realization of the advertising objectives. Advertising is a means of promotion, a description, not a work of art; Advertisers are craftsmen, not artists.

1. The principle of authenticity: Where do you live?

2. Simplicity principle: generally short, but long can also enhance credibility. David said: People's confidence has not increased much from 100 to 500 words, but it has increased from 500 to 5,000 words. The longest car advertisement is more than 6000 words.

3. Popular principle: everyday language of consumers.

4. Benefit principle: fundamental.

Text mode:

1. Straight copy (narrative): rigorous logic.

2. Emotional copy (descriptive): It is mostly used in daily necessities, cosmetics, beverage advertisements and the tertiary industry. 3. Lyric style: prose

4. With a picture description.

5. News-based replication: News-based replication begins, followed by direct replication. Marketing promotion activities; trade fair

6. Recommended copy: recommender or user

7. Strange copy: not strange.