Life

Occupation: travel SNS operation company

Work location: Shinagawa-ku, Tokyo.

Work experience: 5 years.

Working hours: 1 1 point ~

Rest day: 2 days per week

Do you know the word "* * * Enjoy the trip"? Recruit travel partners through SNS and travel with people with the same interests and purposes. Simply put, that's it. It is said that this "* * * trip" is now taking the younger generation of Japan to travel overseas.

SNS refers to social networking services, including social software and social networking sites.

* * * Enjoy Travel was initiated by trippee, a venture company located in Shinagawa-ku, Tokyo. "Let's create a spontaneous trip together." On the SNS website with this theme, a row of overseas tour groups are listed. A closer look shows that it is completely different from the tour group planned by large travel agencies.

For example, the trip to see the stars in the Sahara Desert, the countdown trip to new york's New Year's Eve, and the novel trip to Chiang Mai, Thailand, make people itch.

In fact, almost all these trips are planned by users called recommended planners and trippers. See the content on the website, "I'm going!" When such participants reach a certain number, the itinerary is established. Ordinary people can also plan their own travel, which is simply a fantasy, but this is the concept of "* * * enjoy travel" created by trippee, which is a form of travel business.

The core role of this "* * * Enjoy Travel" is the community manager. While providing support to users, they put forward their own travel plans and hold itineraries, and provide suggestions when local autonomous organizations and travel agencies launch new itineraries. The scope of work is very wide.

"Our job is not the so-called travel agency business. In the final analysis, it is the operation format of SNS travel website, whose function is to connect the travel ideas generated by users with the travel routes that travel agencies want to launch. Because it is a brand-new form of travel proposal, I suffered a lot at first. "

For example, if a travel agency wants to launch a "Canada Winter Tour", triplepeace will send this information to official users. Adopt the system of raising hands, recruit planners from many recommended planners, and then make specific plans. After reaching an agreement with the travel agency and determining the specific content, the schedule and fees will be published on the website.

Company name is a new word connecting "trip" and "piece". It contains the desire to "connect many people's ideas and create a beautiful trip".

"There are also expensive tourism projects such as long-distance and remote destinations, but once recruitment is started, there are not a few cases where it can be filled in one day. However, due to the enthusiasm and persistence of the planner, compared with the orthodox travel launched by the travel agency before, it is often a bit capricious (laughs). For the agency, it is very laborious to plan a customized itinerary from scratch, so few agencies are willing to cooperate when providing services initially. "

What changes this trend is the amazing ability to attract customers.

"Recently, especially the younger generation is getting farther and farther away from overseas travel, and the society is also troubled by this. Under such circumstances, the plan launched by trippee was initiated by the younger generation who often use SNS on weekdays. The so-called tourist destination is not just a cursory look, because many itineraries have set the theme and climax of the' stinging' generation, which I think has aroused the interest of peers. "

For example, a long and expensive trip to Africa is hard to attract tourists anyway. However, it is said that as long as it is hung on trippeace, it will be full in a few days, which makes people stunned.

Ms. Hori, the first day of interview after 10 consecutive break. I took part in this trip as an advocate of making full use of continuous holidays to travel around the world. It is said that the participants reached the quota on the first day of recruitment.

Even if you go to the same place, the charm of travel will be completely changed as long as you change the way of travel slightly and change the angle of focus. In this way, in the process of attracting the younger generation of tourists to improve their performance, there are more and more active invitations from travel agencies, and now they have cooperated with many institutions to realize the ideal travel for users. "

In fact, Ms. Hori has planned and implemented more than 200 trips and activities from the standpoint of users so far. It is precisely because of this experience that we can solve various problems close to the user's mood.

"* * * The difficulty in enjoying a trip is that the initiator of the trip will be considered as an escort by other participants. Most trips will not be accompanied by Japanese. Even if there is, they just meet the tour guide in the local area and let them lead the way. Basically, all the participants are asking, "How can we enjoy this trip more? "Please think positively and take action.

While planning and developing their own tourism, they also carry out the website operation and consulting business of local autonomous groups. "The title of community manager sounds good, but it's actually like' doing everything' (laughs)."

* * * The fun of traveling is to change the density of traveling according to your own situation, but there are also people who are completely dependent on the initiator. For example, how to get to the airport from your home, or what if it rains locally (laughs). In this way, the burden on the sponsors is too great, so we should pay attention to balance or enjoy the consciousness of all participants. "

Ms. Hori's title is "community manager", that's all. In order to share the trip with friends and make it better, the relationship between people is more important than travel planning. And that's why Miss Hori chose this job.

"If you do this job, will you travel around the world since you were a student? There are many such problems, but it was only after I became a social person that I was attracted by the charm of travel. Before that, I had hardly been overseas. All in all, my first interest is not the background, but the place to establish contacts between people through' hobbies', so that people can go to a higher level and make new friends. "

In order to attract the SNS generation, we should also pay attention to the photos and slogans used in travel introductions. This way captures the hearts of young people who are getting farther and farther away from overseas.

Hori entered a university in Tokyo after graduating from Chiba High School. Studying in New Zealand for a short time in junior high school made her feel the charm of tourism. When she was in college, she entered an institution that had to study abroad in 1 year. In order to prepare for formal study abroad, I started to go to the English conversation coffee shop, which became an opportunity for me to become interested in "building the environment"

"English conversation cafe is a space for guests to communicate in English, but unlike English conversation classroom, it certainly won't be divided into classes according to language ability. So there are people who speak fluently and people who stutter like me. At first, because of shyness and nervousness, I stayed in the store for 1 hour, sweating (laughs). "

After a while, I became familiar with the owner and became a shop assistant. Thinking from the operator's point of view is: "How can we make nervous customers like me participate more easily and continuously?"

"The first thing is to further shorten the distance between guests, so we planned activities and community activities. The more people you know, the less nervous you will be, and you will want to go again. In this way, the relationship between guests will naturally be good, not only enjoying the time of English conversation, but also happily saying' I haven't made friends like this for a long time'. Ah, I think I want to create such a place to connect people in the future. "

Always consult the student staff as interns and listen to their opinions. Most users are in their thirties, so we should actively absorb the perceptual thinking of the younger generation.

When I just graduated, I chose a sales job in a property insurance company.

""Although I think it is different from the actual distribution, I have the impression that it is the responsibility of small and medium-sized enterprises in the town to find a job. Deeply understand everyone's situation and pressure, and build a whole, like supporters who are heading for the same goal together. I want to use 1 and 1 communication as the key working methods. "

But after getting the default from the ideal company, another turning point appeared.

"During my graduation trip, I decided to go to Egypt. I want to join a strange tour group because I finally came here once. So I joined an enthusiastic tour group, camping in the white desert in addition to the general tourist attractions such as pyramids. I was deeply shocked by that trip. "

Climb the white desert, the colorful sun, and the scenery that changes colors from time to time. In the middle of the desert, everything is overwhelming, and I feel all over that "there is a world on earth that I don't know".

After that, while working in an insurance company, I traveled to marginal areas such as Mongolia and Kenya as soon as I had a holiday. After working for about five and a half years, I decided to jump ship to my present company.

"The core of the work I want to do is to create a place for people to connect with each other, and as a hobby, my favorite is traveling. The job of satisfying these two elements was found by accident. After reading the service content of the current company, this is a job suitable for me! So I immediately contacted the company and asked him to give me an interview. "

It is my bounden duty to put forward my ideal travel plan and complete the trip with like-minded partners. Up to now, more than 65,438+000 trips as sponsors are unforgettable, the most memorable of which is the trip to uyuni Salt Lake.

"Everyone has been very active since before departure, and the line group composed of participants has various ideas every day. The mirror-like surface of uyuni Salt Lake reflects its own figure, a very beautiful place. Because the sky is only blue and the clouds are white, the staff there are all wearing colorful clothes and taking pictures with rainbow colors! Wait. "

After that, creativity continued. With the participation of newlyweds, all the staff dressed up to take wedding photos by the lake. All ideas and preparations are shared and shared by all participants. A "sharing" trip like this is more impressive than traveling behind others.

Miss Hori doesn't stand as a tour guide, but always takes the position of "travel partner" as a priority. "I think everyone should not rely on me, but should help me! (Laughter) So that everyone will take the initiative to participate and travel will become more and more interesting. "

"After such a trip, I will deeply feel that it is good to be engaged in this job. Of course, it is difficult to make everyone the main body from the beginning. This is not a bad thing. I think my duty is to create a place where people who are nervous among strangers can communicate naturally like me. "

One more thing, I want to increase my efforts from now on.

"Recently, more and more local autonomous organizations and travel agencies have asked' how to recruit people here'. No matter at home or abroad, there are few spotlights shining here except the main tourist attractions. However, there are countless obscure but charming places in the world. In fact, as long as you change the lighting angle slightly, the charm will bloom instantly.

For example, ski resorts and camps are the same in the off-season. It used to be taken for granted that it could not attract customers, but there were also things that could only be enjoyed because they were free. If people gather there, both operators and customers can become a win-win relationship. I want to engage in such consulting business in depth in the future. "

I took a long vacation this summer to meet the aborigines of Solomon Islands. This kind of experience will be linked to work one day. I'm going to travel with them to places where the Japanese have never been.

The more you travel, the more curious you are about strange land. The indescribable excitement at that time, once felt, cannot be forgotten. She is willing to share her baby with others because she knows its charm from the bottom of her heart.

Text: Kobayashi Yuriko Yechuan かさね (photo)

How do you spend your rest day?

This is a planned trip as well as a personal trip. Travel partners and classmates will laugh.

Recently, I also read a book leisurely with my husband in the cafe.

What's your favorite place in Tokyo? (reason)

24-hour boat trip to outlying islands in Tokyo, I like the unusual feeling, the beautiful sea, the leisurely time and the warmth of people.

What is the happiest thing recently? (If possible, outside of work)

My friend told me something that I can't tell anyone.

What are you going to do if you have10 million yen?

I took my parents on a family trip.

What did you have for breakfast today?

Yogurt from the convenience store.