Traditional Culture Encyclopedia - Tourist attractions - What are the psychological characteristics of tourists?

What are the psychological characteristics of tourists?

1. Tourism service factors. Includes tourist service system in source area, tourist service system, destination service system and support service system.

It mainly involves food, accommodation, transportation, shopping, entertainment, consultation, information, reservation, tour guide, after-sales and other specific tourism services.

2. Social support factors. Personal psychology and behavior are regulated and restricted by social environment. The promotion and facilitation of tourism by society will undoubtedly promote the formation of tourism atmosphere. At the same time, social support makes tourism an important part of modern people's lifestyle. If you have the opportunity and conditions to travel, individuals will not only feel external social pressure, but also feel internal psychological conflicts.

3. Personal psychological factors. Human behavior is the product of the interaction between personal characteristics and environment. Personal psychological factors will affect how they know and evaluate the tourism environment and what decision-making criteria they hold, thus affecting their tourism decisions.

4. Group support factors. The individual's psychology and behavior are influenced by both the group to which he belongs and the reference group. So, fashion, family, friends and relatives, etc. , it will affect personal travel decisions.

In tourism activities, in many cases, the reference group is more influential than the group to which it belongs. 5. Personal socio-economic factors. The stress of daily life, money and time are the basic constraints of modern tourism.

For modern people, with money and time, the best way to relieve the pressure of daily life is to travel. 6. Other factors. Including several factors that are difficult to classify into other types, namely, travel recommendations from relatives and friends, travel advertisements, the distance of travel destinations, etc. This paper analyzes the subjective factors affecting tourism perception from the perspective of subjective psychology. Perception is influenced by personal consciousness tendency, expectation and experience, needs, interests and hobbies. The pleasure principle of the perceptual principle shows that things that can satisfy personal needs, motives and interests are first chosen by perception.

1. Tourists' interest can only be a perceptual object, which not only affects the choice of perceptual objects, but also has a great influence on the degree of perception and perceptual impression.

Visitors who are interested in literature and history always pay attention to tombstones, stone carvings, Chinese paintings and calligraphy; Religious tourists will never forget to worship the temple; Tourists who like nature are particularly yearning for the sea, mountains, flowing springs, waterfalls, ancient trees and blue sky. 2. Tourists' Motivation Anything that can meet tourists' needs and stimulate tourists' motivation can directly become the object of perception, while those that cannot meet tourists' needs and motives are often ignored. When people want to travel, information about travel price, route arrangement and destination weather becomes the main perceptual object. Wealthy tourists think more about whether the service is comfortable, convenient and thoughtful, while tourists with average economic ability think about whether it is affordable.

3. Tourists' emotions can be divided into positive emotions and negative emotions. When tourists are in a positive emotional state, they will actively perceive everything they touch. Although they braved the storm, they were still in high spirits. When they are in a negative emotional state, they will have no interest in everything and even cry when they see flowers and the moon. 4. Tourists' Personality People with different personality characteristics have great differences in the depth and breadth of perception: introverted tourists prefer quiet activities, prefer fishing, playing chess, reading books and other activities; Extroverts actively participate in activities with strong participation and certain risks, such as mountaineering, boating and rafting. Bloody tourists perceive quickly and widely, but not carefully enough; Sticky tourists have slow perception, small scope and profound perception of things. 5. Tourists' knowledge and experience In tourism activities, knowledge and experience play a role in shortening the sensory process and expanding the perceptual experience.

With previous knowledge and experience, tourists can classify the tourist information they contact and speed up the perception process. Knowledge, experience and impression also affect tourists' aesthetic mood and judgment. 6. Tourists' religious beliefs also have a great influence on tourists' perceived choices.

For the same temple, people who believe in Buddhism will worship it as a holy place, while those who don't believe in Buddhism only regard it as an ordinary temple; People who believe in different religions have completely different perceptions of different religious tourist destinations. People who believe in Islam will not go as far as Wan Li to worship in Mecca, and people who believe in other religions will not regard Mecca as a special tourist destination. 7. Age and occupation of tourists Young people and old people often have different perceptions of the same scenic spot. A tourist who is engaged in archaeology and a tourist who is engaged in medical work have completely different perceptions of ancient tombs.

There are many factors that affect travel behavior. Nowadays, many people think of shopping and traveling as soon as they have a holiday. There are many factors that will determine whether they will go out to travel, but most of them are not alone, mostly couples, families and so on. So the main purpose of traveling is to find a place for entertainment and sightseeing, so there must be places to eat, drink and have fun on the route.

How to understand the safety perception of tourists in tourism? Tourism perception refers to the reflection of the overall attributes of the tourism stimulus environment that directly acts on tourists' sensory organs, that is, the psychological process in which tourists obtain the overall comprehensive information of tourism objects and tourism products through their senses. For example, the "picturesque lakes and mountains" perceived by tourists are organized on the basis of the colors, sizes and shapes they feel, while the impression that "Suzhou Gardens are the best in the world" is a comprehensive perception of the unique individual attributes of Suzhou Gardens, such as pavilions, rockeries and fountains, flowers and trees, bridges and flowing water.

Tourism perception includes visual perception, auditory perception, taste perception, olfactory perception, tactile perception, motion perception, spatial perception, distance perception and time perception.

For example, the perception of tourism time reflects the continuity and sequence of tourism stimuli and the length, sequence, speed and rhythm of tourism time. This is often encountered in the travel itinerary. If the travel itinerary is well arranged, it will bring ups and downs and endless aftertaste to tourists, otherwise tourists will feel monotonous and boring. Because tourism perception is one of the important psychological factors that affect people's tourism behavior, it is one of the necessary conditions to fully understand the characteristics and influencing factors of tourism perception to explore the laws of tourists' behavior. [1][ Edit] Tourism perception characteristics [1] 1. Selectivity of tourism perception When tourists are in a colorful and ever-changing environment, what they perceive, ignore and reject are all chosen according to their specific needs. In other words, in a certain period of time, the tourism environment stimulates the senses of tourists in many ways.

However, people can't feel all the tourist stimulus information, and they can't respond to all the stimuli that act on the sensory organs. Every tourist always chooses several things as the objects of perception, and they feel particularly clear about them, but they feel vague about the things around them, which becomes the background, which is the selectivity of perception. Of course, in the process of perception, objects and backgrounds can be transferred to each other under certain conditions. For example, when tourists are listening to the tour guide's explanation, the tour guide's speech becomes the object of tourists' perception, while other sounds around it become the background; If the tourist hears someone around him talking about the topic he is interested in, he will turn his attention to the topic that others are talking about, making it the object of perception, and then the tour guide's explanation will be transformed into the background.

Perceptual selectivity The selective characteristics of tourism perception enable tourists to focus on a few important tourism stimuli or important aspects of stimuli, reduce or eliminate the interference of secondary tourism stimuli, enable tourists to better accept the tourist objects, save travel time and energy, and gain a sense of pleasure. 2. The sacredness of tourism perception The object of tourism perception is composed of some characteristics or attributes of tourism stimulus, but people do not perceive it as an isolated part, but always perceive it as a unified tourism stimulus situation. Even when individual attributes or parts of tourism stimulus directly act on people, this holistic feature of tourism perception will occur. On the one hand, tourism perception has holistic characteristics, because there is a certain relationship between each part of tourism stimulus and its various attributes, which always affects people as a whole; On the other hand, the original knowledge and experience of tourists also play an important role in the process of synthesizing various individual information into a whole impression.