Traditional Culture Encyclopedia - Tourist attractions - How to Improve the Economic Benefit of Yangshuo Tourism

How to Improve the Economic Benefit of Yangshuo Tourism

First, based on the principle of continuous innovation, improve stage creation.

In the process of developing creative tourism products, we should adhere to the principle of continuous innovation. At the beginning of its development, Impression of Third Sister Liu successfully broke the traditional theater performance form under the guidance of innovative thinking, and integrated rich ethnic customs and beautiful legends into the live performance. On the other hand, innovation is reflected in the constant revision and updating of the product itself. In the future development, Impression of Third Sister Liu must continue to adhere to innovative thinking, constantly improve and make it more and more successful. In the process of continuous improvement and innovation, with the help of high and new technologies such as sound, light, electricity, smoke and water curtain, we will constantly improve stage creation, better embody artistry, bring new sensory stimulation to tourists and continuously improve the quality of performance activities. In addition, in stage creation, it is necessary to highlight humanity and plot, and turn roughness into delicacy.

Second, take service quality as the principle and attach importance to human resource management.

In today's wave of knowledge economy, the development of local tourism is inseparable from high-quality tourism human resources. The strong creative lineup of Impression Liu Sanjie ensures that the products have unique creative design and high-level quality; At the same time, the successful operation of Impression Liu Sanjie must also be guaranteed by a high-quality entertainer; On the other hand, it also needs high-quality tourism management talents to make it work normally. In the future development of Impression of Third Sister Liu, we must pay attention to the improvement of the professional level of actors and the overall quality of relevant tourism managers. On the one hand, enterprises should regularly provide professional knowledge training for actors according to their specific conditions, and constantly improve their performance skills; On the other hand, tourism enterprises should take certain measures to create a good talent training environment, establish a talent flow, incentive and competition mechanism, and constantly improve the comprehensive quality of relevant talents; In addition, local governments and related tourism enterprises should regularly or irregularly organize local community residents to carry out training, publicize correct service and tourism concepts, establish a sense of universal tourism service, and be kind to every tourist, thus improving service satisfaction.

Third, based on market demand, continuously expand market influence.

Under the principle of market demand, tourists' awareness and satisfaction with tourism products and destinations has become an important indicator for product developers and an important prerequisite for continuous innovation in developing products. Therefore, "Impression Liu Sanjie" should be guided by market demand in its development, conduct regular surveys on tourists and the tourism market, and constantly improve its products and promote its own development with the help of tourists' awareness and satisfaction feedback. At the same time, under the conditions of product nature and tourism market demand, choose appropriate product marketing and management channels to continuously expand the influence of products in the tourism market.

Four, in line with the principle of overall development, continue to expand the brand effect.

Impression series has a history of only eight years. Relevant experts pointed out that Impression mainly relies on performance ticket revenue, with a single profit model and a short industrial chain. The brand effect has not been fully amplified and rich products have not been formed. Impression of Third Sister Liu, as the first and most successful work in the impression series, should give full play to its exemplary role. In the process of development, we should constantly broaden the industrial chain based on the principle of overall development, which is not only reflected in product development and marketing, but also in the management process of the industrial chain. This requires relevant departments to pay full attention to the construction and management of supporting facilities, and at the same time manage related activities during product performances, such as sales before and during product performances. Tourism management departments should make full use of the existing laws, regulations and relevant provisions, strengthen the supervision of tourism, and intensify the crackdown on illegal traders who disrupt the tourism market, so as to standardize the tourism market, expand the industrial chain in a positive direction, and continuously expand the brand effect of "impression".

Five, based on the principle of sustainable development, strengthen the protection of the ecological environment.

In the process of product development, the performance of Impression of Third Sister Liu must consider the protection of ecological environment, which is an important factor for the survival of landscape live performance. Although sound and light are well integrated with nature with the help of high-tech products, long-term night performances will also cause disorder to the biological clock of plants, thus affecting the normal operation of the ecosystem and causing certain damage to the ecological environment. At the same time, Impression of Third Sister Liu has attracted a large number of tourists since its official performance, and the influx of a large number of tourists has caused important pressure on the environment. This requires relevant departments and enterprises to strengthen cooperation, strengthen environmental awareness, and comprehensively use various channels to protect the ecological environment; In addition, we should also call on local residents to participate in the protection of the ecological environment, so that the "impression of Sister Liu" will continue to develop and the tourism industry in Yangshuo will develop better and faster.