Traditional Culture Encyclopedia - Tourist attractions - How to Measure the Emotion of Tourism Consumers
How to Measure the Emotion of Tourism Consumers
Questionnaire survey and personal interview.
1. Questionnaire survey: Design a questionnaire survey for tourism consumers, including questions about tourism experience, satisfaction, preferences and emotions, and understand the emotional state and emotional feedback during tourism through scales or open-ended questions.
2. Personal interview: Conduct in-depth personal interviews, directly ask about the emotions and emotional experiences of tourism consumers, listen to their feelings and opinions through open-ended interview questions, and understand the emotional changes and emotional reactions experienced during the trip.
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