How to Measure the Emotion of Tourism Consumers

Questionnaire survey and personal interview.

1. Questionnaire survey: Design a questionnaire survey for tourism consumers, including questions about tourism experience, satisfaction, preferences and emotions, and understand the emotional state and emotional feedback during tourism through scales or open-ended questions.

2. Personal interview: Conduct in-depth personal interviews, directly ask about the emotions and emotional experiences of tourism consumers, listen to their feelings and opinions through open-ended interview questions, and understand the emotional changes and emotional reactions experienced during the trip.