"Micro-travel" discovers different kinds of beautiful scenery

People's Daily Online - People's Daily Overseas Edition

Shanghai citizens recently participated in the "Travel to Hongkou with Culture" city micro-travel activity and took photos of Lujiazui scenery at the best photography spots in the North Bund. Photo by Wang Chu (People's Vision)

A little girl and her parents took photos with "lotus ice cream" in the lotus area of ??Beijing's Yuanmingyuan Heritage Park. Photo by Chen Xiaogen (People's Vision)

"Micro-travel", characterized by short distances, short time, slow experience, and easy travel, is increasingly favored by people and has become a new choice for many people for leisure vacations. "Micro travel" uses the "micro" in time and space to exchange for a detailed and in-depth experience. Through different perspectives and steps, you can walk in familiar places and discover different kinds of good scenery and good life.

In-depth travel in a small space

Compared with traveling thousands of miles to see the scenery in distant places and discover the beauty around you, take a "micro-travel" on the go, and when the epidemic enters In the days when prevention and control is normalized, it seems more convenient and easier. "Micro-travel" gives us enough time to travel slowly, savor and in-depth to a scenic spot, a neighborhood, a theme... to get a different taste.

Wangfujing Street has many time-honored Chinese brands, including Neiliansheng's shoes, Sheng Xifu's hats, Ruifuxiang's silks, Tongrentang's medicine, Wu Yutai's tea, Quanjude's roast duck...to taste the culture. If you visit old stores from this perspective, you will discover the enduring charm of time-honored brands. There are also many bookstores on Wangfujing Street, including Wangfujing Bookstore, Foreign Languages ??Bookstore, Hanfenlou Bookstore, Sanlian Taofen Bookstore and Yanjiyou Bookstore, etc. There are both old bookstores with rich history and small and beautiful reading spaces. In the busy city It creates a quiet and scholarly world for people.

Shanghai has launched a number of "micro-travel" products for half-day tours and one-day tours this year, including fashionable cities, historical towns, cultural exploration, rural leisure, healthy hiking, happy parent-child tours, etc., integrating tourism It integrates with local life and is welcomed by local citizens and foreign tourists. Ms. Sun, a Shanghai citizen, experienced a "micro-travel" about Shanghai's architecture this year. She said: "I didn't expect that these old buildings around me have so many stories and so much knowledge. The scenery at the doorstep of my home is really good."< /p>

Easy interest travel

"Micro travel" is easy and free. You can start at any time. There is no need to plan a detailed itinerary in advance. You can jump out of the guide at the destination and play as you like. Food, entertainment, architecture, crafts, shopping and other elements of daily life can all become attractions for "micro travel".

"Photography is my biggest hobby. My travels basically revolve around photography. 'Micro-travel' has allowed me to discover a lot of unexpected beauty around me. In Beijing, you can find European-style castles, technological fantasy "Various photo-taking scenes, such as nostalgia of the Republic of China, countryside and fresh literary style, etc." Ms. Wang from Beijing and her best friends take "micro-trips" several times a month.

Song Qingqing has been working in Hangzhou for several years and has a special liking for West Lake. She said: "I live far away from the West Lake, but I come to the West Lake whenever I have free time, and I see different scenery every time. Not only are West Lake home to the Ten Scenes of the Southern Song Dynasty and the Ten New Scenes, but the surrounding area also contains rich cultural heritage. Cultural treasures. I like the various museums along the West Lake, such as Zhejiang Provincial Museum, Hangzhou Museum, West Lake Museum, China Tea Museum, China Silk Museum, China Printing Museum, etc. The heavenly scenery is filled with a strong cultural atmosphere. "

Today, resort hotels and B&Bs are not only places of accommodation, but also become leisure destinations for many tourists. Instead of visiting scenic spots, you can meet your vacation needs at a hotel or B&B. Statistics from Lvmama Travel show that more than 60% of users tend to choose resort hotels with beautiful natural environments and relatively independent rooms. In the Yangtze River Delta region, Huzhou, Suzhou, Shanghai, Hangzhou, Wuxi, Ningbo, Taizhou, Changzhou, Nanjing, Zhoushan is a popular destination for tourists who choose to stay in hotels for vacation.

Gain insights and be moved

"Micro-travel" embodies the new way of tourism and lifestyle. A slow tour that can be carried out at any time, an in-depth experience full of personality and participation, and you will gain some insights and touches. Tourists stop in the limited time and space, like holding a magnifying glass, and slowly appreciate the beauty that is ignored by fast life.

Scenic spots can certainly attract the eye, but what lasts a long time is the cultural atmosphere and taste of life of this place, which is also the core attraction of "micro travel". Shanghai, Beijing, Hebei and other places have launched “micro-travel” content. "Micro travel" will become the new travel trend.

How to enrich the experience of "micro-travel" and how to better integrate local historical features, fashion trends, cultural life, special food and other elements into "micro-travel" are worthy of in-depth study by tourism industry operators . Feng Rao said: "'Micro-travel' has put forward new requirements for product design, research and development and service quality. Mafengwo analyzed and mined the big data of the platform's massive travel content to gain an in-depth understanding of the latest trends and the latest travel resources, helping Platform merchants design new "micro-travel" products and use big data technology to accurately match supply and demand for diversified products and needs.

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