What is the role of the wholesaler of tourism products?

On the economic significance of the existence of tourism wholesale operators;

1, so that tourism sales are more effective, wholesalers have rich products and strong reception capacity, and marketers can reach more small and medium-sized customers at lower cost. Because the wholesaler's products are cost-effective, it can often increase the sales of marketers.

2, make the division of labor more detailed, the service more specific, reduce the tedious work of marketing personnel, and improve product quality. Generally speaking, most tourism wholesalers have no direct relationship with tourists and do not sell tourism products directly to the public. Marketing personnel are responsible for receiving customers and sending delegations, so each link has a clear division of labor, which further promotes the efficiency in the process.

Tourism wholesale operators generally need to meet the following basic conditions:

1, in terms of resources, it is necessary to have certain preconditions, unique natural resources, with certain characteristic cultural heritage and historical value.

2. Convenient transportation and superior geographical location. No matter whether a place's tourism development conditions are superior or not, it is necessary to have convenient transportation first, and network transportation can bring more external tourists.

3. There must be a group of talents who are familiar with enterprise management and new things development, and can continuously attract and recruit technical personnel, and have a stable source of talents and technology.