How to treat the tourism chaos in Yunnan

On the issue of tourism chaos in Yunnan, some commentators believe that the low level of public opinion response of relevant departments in Yunnan stems from their poor media literacy. This statement is true, but in essence, media literacy is only a representation, and the deep-seated reason is the wrong concept of Yunnan tourism as a whole. The roots of tourism chaos are everywhere.

Yunnan tourism chaos has a long history, and complaints remain high. Some tour guides rightfully accuse tourists of "taking advantage of not buying things in Yunnan". The public opinion at that time believed that this situation was due to the quality problems of Yunnan tour guides, so it was only aimed at individual tour guides. But now it seems that although the words were said by individual tour guides, the source of the idea is obviously not the tour guides, but the relevant leading cadres of the Yunnan tourism department. There are not a few people who hold this idea.

As the tourism industry in Yunnan has been bombarded by public opinion, government departments have begun to pay attention to this issue. Not only did the meeting constantly emphasize the issue of Yunnan's tourism image, but Vice Governor Chen Shun also participated in the group experience tour as an ordinary tourist. As a result, businessmen stared at each other and refused to leave without buying anything. This gave the vice governor a great stimulus and made up his mind to change the tourism image.

Determination is one thing, the key is how to change it. If people in the tourism sector still think that tourism is shopping, they will lose money if they don't buy anything. Then this kind of rectification is superficial. At most, it is the difference between a thick knife and a gentle knife. In a few days, it will still be fierce. Therefore, if you want to change it, you must first change your mind. Tourism is not killing fat sheep, but a cultural phenomenon. We should improve our cultural taste and use culture to infect and attract people.