Definition of city image propaganda film

It is very difficult to make a clear definition of the city image propaganda film advertisement. At present, the city image propaganda films we see can be roughly divided into the following categories:

The first category is the city propaganda information film, which is generally hosted by the city government and makes an all-round statement on the city's politics, economy, urban construction, culture, history and humanities, and its advertising time can even reach more than 3 minutes;

the second category is the urban tourism image film, which is led by the city government or the competent department of urban tourism to make a travel scan of the main landscape of the city;

the third category is the image film of urban investment promotion, which focuses on the introduction of urban economic and trade development and shows the superior resources and good investment environment of the city;

the fourth category is the city image propaganda film that matches with large-scale activities, such as the city image propaganda film of Beijing before and after the 28 Beijing Olympic Games and the city image advertisement of Shanghai before the 21 Shanghai World Expo.

However, although all the above-mentioned promotional videos of city image show the advantages of the city at different levels and from different angles, the subjective characteristics of the city are not obvious, and it is difficult to form the brand recognition of a specific city.