Traditional Culture Encyclopedia - Tourist attractions - How has the evolution of the tourism market business philosophy experienced?
How has the evolution of the tourism market business philosophy experienced?
The evolution of marketing concepts can be roughly divided into five stages: production concept stage, product concept stage, sales concept stage, marketing concept stage and social marketing concept stage.
The production concept originated from 1900 to 1920, an era when the supply of products exceeded demand. It was production-centered and believed that consumers liked cheap products. Under the production concept, companies mainly make profits through mass production, mass consumption and cost reduction.
Notes:
The product concept overlaps between the later stage of production concept and the early stage of marketing concept. It is centered on quality and believes that consumers like products with the best quality and appearance. Under the product concept, companies profit by improving product quality and gaining consumer credibility for the company's high-quality products. The sales concept originated from 1930 to 1950 and is centered on sales, regardless of whether it meets the needs of consumers. Under the sales concept, companies make profits by increasing sales.
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