Target methods of advertising and marketing

There are many criticisms of advertising shows in scenic spots in newspapers and on the Internet. In reality, many advertisements have good intentions but do not have clear and measurable advertising goals, so the advertising effect is greatly reduced. Many advertisements are mostly abstract depictions. Such advertisements are innocuous. Some are made to attract investment, and some are to attract tourists. However, due to the vague advertising goals, the advertisements made do not achieve the expected results. However, the importance of advertising and marketing is indeed obvious. Only when the popularity of a scenic spot is increased, its influence is expanded, and its reputation is improved, can it occupy a favorable position in the tourism market competition, develop tourism and attract investment.

(1) Television advertising

TV advertising is the most intuitive, effective and direct form of communication that integrates vision, hearing and feeling. You can see many of them every day TV travel ads.

For example, Shanghai has transformed Yao Ming, a well-known figure in China and even the United States, into a city symbol, and transformed a star into countless ordinary characters in real life, such as police officers and supermarket waiters. , construction workers, etc.;

Chengdu, through the story of a younger generation using DV to help his grandma find her roots as a clue, the tranquility of Du Fu Thatched Cottage, the artistic conception of Wuhou Temple, the bustle of the tea house Longmen Town, Chunxi The fashion of the street and the popularity of authentic snacks are coming one by one; Singapore, under the theme of "Very Singaporean", launches New Year chapters, shopping chapters, etc.

In addition, the intensive bombing of Mianshan on Shanxi TV station, and the broadcast of Huangshan and Yinchuan on CCTV have achieved remarkable results.

Determined