Present situation of scenic spot sightseeing bus

sightseeing bus scenic spot is a common means of transportation, because the scenic spots are now built very large, so it is estimated that walking will be very tiring, especially because of the physiological mechanism of the elderly and children, so it is difficult to walk for a long time. Here is a detailed strategy for you.

Ways to collect wealth

Not long ago, Ms. Li and her family traveled to Daocheng Aden by car. When she arrived at the scenic spot, she was told that private cars were not allowed to enter, and she needed to buy a sightseeing ticket for each person in 12 yuan in addition to the tickets for 15 yuan.

after sightseeing bus arrives in Aden village, if he wants to go directly to Luo Rong Niuchang, the core scenic spot, he has to take the battery car 8 yuan/person.

however, this is not the end. From Luo Rong Cattle Farm to Wuse Sea, you can choose to walk or ride horses. The price of riding a horse is 5/ person round trip, that is to say, if you want to bear all the burden, it is 85 yuan. This is just the ticket and fare.

the transportation cost in the scenic spot is high, so there is no need to spend it. Can we walk?

Coincidentally, in April this year, Mr. Zhao and his friends visited Hukou Waterfall in Yichuan and were forced to take a car ferry when they entered the scenic spot. After two hours of tossing, they were able to enter the scenic spot. "We got tickets, but we couldn't get into the scenic spot, which made people very angry. I wanted to walk into the scenic spot but was stopped by the staff to buy a bus ticket for the scenic spot. "

Nowadays, more and more scenic spots move their gates outside, and they are located several kilometers away from the scenic spots. Private cars are not allowed to enter, so tourists have to take sightseeing bus to enter, and the journey of several kilometers often costs tens or even hundreds of yuan.

In addition to sightseeing buses, ferry service has become an inevitable choice for tourists due to the unique geographical conditions of marine lakes and other scenic spots. In mountain scenic spots, the physical condition of tourists is different, so it is inevitable to choose ropeway to climb up and down.

According to incomplete statistics, nearly half of the 53 World Heritage Sites in China have ropeways or sightseeing bus. There are 285 5A scenic spots in China, and there are very few scenic spots without internal traffic consumption.

the transportation fee has become another burden for tourists besides the tickets.

interest chain

the gate of the scenic spot is not far from tourists for no reason. Everything is for the money in the tourists' pockets.

Every time I mention all kinds of charging chaos in scenic spots, I always mention several typical examples: Wuzhen, which relies on balancing the income of various leisure services; Hangzhou West Lake, the scenic spot is free, which will drive the surrounding economic development; The Palace Museum, which is famous for its cultural and creative products. The reason why the industry has repeatedly emphasized these successful cases can only show that the single income structure is still a perennial problem in scenic spots.

At present, the mode of "ticket passenger transport (ropeway, scenic spot sightseeing bus)" is still dominant. According to statistics, the income of "ticket scenic spot passenger transport" in listed natural scenic spots accounts for more than 6%.

from the operational point of view, the gross profit margin of transportation business remains above 6% and the net profit margin exceeds 3%, making it a leading "cash cow" business in the tourism industry.

The annual financial report of Huangshan Tourism shows that the business income of ropeways and cable cars is 491 million yuan, and the cumulative number of tourists is 6.673 million, while the operating cost is only over 7 million yuan. Cableway business accounts for 57.19% of the company's income and is its main source of income.

Lu Jiejun calculated an account, and the average operating cost of Huangshan cableway is 1.91 yuan/person. Official website shows that tickets for Huang Shanyun Valley and Taiping Cableway in peak season, one way to 8 yuan; Yuping ropeway ticket one-way 9 yuan; Grand Canyon optical cable ticket one-way 1 yuan.

on the other hand, the dispersion of scenic spots makes tourists have to choose the means of transportation inside the scenic spots. For example, Kanas Scenic Area includes three other small scenic spots, and there are sightseeing bus points in the small scenic spots that need to be charged. A workshop costs several hundred yuan, and there is a long route between the scenic spots. If tourists want to visit these scenic spots, the ticket price alone will be around 64 pounds

But in some cases, the presence of sightseeing bus is also necessary. In scenic spots with steep mountains, it is easy to cause traffic jams when private cars enter, and the safety is difficult to guarantee, so they must be parked outside.

Kill the chicken to get the egg-Kill the chicken to get the egg

In June this year, the National Development and Reform Commission issued a document, but many tourists spoke out and went to Didi Tickets on November 11th. However, some scenic spots have adjusted various items such as transportation fees, but they still can't save a penny.

for example, the source pearl scenic spot in Wuxi, Jiangsu province, claims to reduce the ticket price from the original 15 yuan/person to 9 yuan/person, that is to say, the tickets for the scenic spot and the boat tickets are charged separately, which has not actually reduced much money.

sightseeing bus is a special product of domestic tourism. On the other hand, there are not many charging items in foreign scenic spots except tickets.

Yellowstone National Park in the United States covers a vast area, and there is no public transportation in the scenic area. Most people will choose go on road trip to travel. A car ticket costs only $25, equivalent to about RMB 17 yuan, and if you buy a car by yourself, you don't have to buy another ticket. For a family traveling abroad, the average is less than 6 dollars per person. If it is a domestic scenic spot, the transportation cost of tickets will be thousands.

Looking at Europe again, many scenic spots in Europe will not enclose a large area and charge various fees. Even in Neuschwanstein Castle at the top of the mountain, you can choose to hike up the mountain or take a bus to the castle. The bus fare is about 2 euros.

previously, the relevant ministries and commissions of the state have issued documents to regulate this, pointing out that it is not allowed to increase the price of other tourist services such as scenic transportation and increase the burden on tourists in disguise, but the implementation effect is not ideal.

insiders believe that some places have invested heavily in tourism development, and it is understandable to recover the cost through reasonable fees. However, it is really wrong to deliberately design and increase fees in disguise in order to overcharge.

In recent years, the income and the number of tourists in traditional scenic spots such as Huangshan, Zhangjiajie and Lijiang have been declining year after year, and some scenic spots have dropped by more than 1%. The reason is that the high ticket and transportation costs affect people's willingness to travel and restrict the expansion of tourism consumption.

high air tickets and transportation costs are tantamount to killing the goose that lays the golden egg. Let the price return to rationality and attract more tourists is king.