How to choose the most suitable OTA channel operation from 0- 1 to increase the occupation rate?

OTA, the full name is online travel agency, namely "online travel agency". OTA puts the traditional offline sales of travel agencies on the network platform, which transmits route information more widely and is more convenient for customers to consult and order.

At present, there are many options for OTA platform, such as Ctrip, Qunar, Tujia, Tongcheng, booking, Airbnb and so on. The main features of each platform are also different, such as booking hotels, inns, scenic spots, business trips, self-help tours in Europe, and tourism in Southeast Asia.

What are the advantages and disadvantages of cooperation with OTA for emerging residential categories?

What mature OTA operation strategies should single and chain B&B inns have?

How to choose the best matching OTA platform, carry out targeted channel operation and increase the share?

Starting from 0- 1, the seventh issue of B&B will take you to analyze the overall operation strategy of OTA and B&B for the first time.

20 17 has become the most vigorous and dynamic year of B&B, which is called the first year of B&B, whether it is the guidance of policies, the influence of film and television entertainment programs or the inevitable trend of market consumption upgrading.

▲ Moganshan Naked Heart Valley

Where will the next B&B explosion zone be?

The scale of B&B has also moved from monomer to cluster, and B&B highland Zhejiang Moganshan B&B has gone out of Zhejiang.

Where will B&B live in the next five years?

The hidden worry behind B&B fever: Will the market be saturated?

In the next 10 year, the investment in rural hostels will still be in the golden period of development. More financial institutions, venture capitalists, hotels, investment exchanges, B&B cafes, B&B alliances and other identities carry capital, adding fuel to the fire of feelings, and B&B is unstoppable.

▲ B&B headline study tour advanced research class

Wanting to open a homestay is completely different from opening a homestay.

It is completely different to want to open a homestay and a homestay. The former is very literary, while the latter is very hard.

The host is the soul of B&B. He must love B&B, have high comprehensive quality, and be mentally prepared to work hard for more than 2 years and do everything himself.

▲ Every project should be done by yourself.

Opportunities and challenges coexist in the market.

At the same time, we should pay more attention to controlling risks, one is the risk that the investment and market consumption prices are too high, and the other is the risk that the scale is too large and the management cost is too high to offset the benefits. Avoid blindly entering the market with the wind.

How to safely enter the fast-growing homestay track?

How to calculate the investment budget,

Return on investment,

In order to enter this fast-growing homestay track safely?

A good location determines half the occupancy rate.

What are the necessary conditions for site selection?

How can we maintain the occupancy rate of 100%, just like living in a misty mountain?

I finally opened a homestay, and no one knows that the brand position of the homestay is small.

How to make your homestay stand out,

Let the media help you build a word-of-mouth hotel for free?

▲ Guests who are full of seats and can't book a room made a special trip to book this table to watch the clouds.

If you are still looking at flowers in the fog

Fast registration was created by B&B's Headline College.

When you start working at B&B, you have to go to class-

0 to 1, the seventh homestay training class starts!

7 days, 10 years of experience in learning big coffee.

Enter the mainstream homestay circle

Harvest the industry experience and resources accumulated by teachers for many years.

Landing in people's dreams!

Wonderful review

Since April this year, the headlines of B&B have been liked by us, and users and markets who love B&B have pushed forward one after another, trying to run offline schools. I didn't expect it to get out of hand. Up to now, in just eight months, downstream schools have opened 56 air routes, including Moganshan, Lijiang, Anhui, Qiandao Lake, Xiamen, Taiwan Province Province and Japan. It is conservatively estimated that there are 30 people in each period, and nearly 1.700 people enter the homestay industry.

This does not include our online homestay course from 0 to 1. Users who have been paying attention to us for a long time know that it has been opened to the seventh issue. In the past six sessions, the number of people in each session was around 150-200. This is an entry with more than 1000 (expected) people.

Learning is always the highest return investment.

They say this:

"Suddenly, there are new gains in each issue!"

"When will the next issue be held? Please inform me to participate! "

"The tuition is not low, is the quality of the course guaranteed?"

▲ Before class

"Not bad!"

▲ After class

Learning content

Course description

1. Course time: 1.3 to 1.9, * * * Seven classes, from 20: 30 to 22: 00 every night.

2. Course location: WeChat group (voice+picture+text form)

3. The lecturer gives lectures for 60 minutes and answers questions for 30 minutes every day.

4. Support permanent listening, and the course recordings are packaged separately without climbing stairs.

Follow-up service

1. Establish a classmate group, provide free consultation and answer questions, and grow together with the hotel.

2. Regularly promote hotel design, operation, crowdfunding and other resources and promotion activities.

3. Promote and enjoy discounts among students of B&B headlines and China Tourism B&B Alliance.

4. Harvest the big coffee contacts in the hotel industry and grasp the latest developments in the industry.

Fees and registration instructions

1. Course fee: 1500 yuan/person.

2. Course target: owners or potential investors of homestays, inns and boutique hotels.

Long press the QR code to consult and register.