Internal composition of tourism destination marketing system

The composition of tourism destination marketing system is influenced by several factors, including the economic development stage of the country or region where the destination is located, the development stage of the destination tourism industry, the development of non-profit organizations in the tourism industry and the consumption preferences of tourists. The interaction of these factors determines the state of destination tourism, which can be described by several dimensions, such as the position of tourism in the local social economy, the degree of government intervention in tourism, the strength of tourism third-party institutions, the business model of tourism enterprises, and the characteristics of tourists' consumption behavior. The composition of tourism destination marketing system is a function of tourism development, that is, the content of destination marketing system is influenced by the development of local tourism. For example, when a local tourism industry adopts a "government-led" strategy, the main body of destination marketing is mostly represented by relevant government departments; When the trade association becomes the main coordinating force among tourism enterprises, it will become the main body of destination marketing.

Whether from the perspective of social and economic development or from the perspective of consumer behavior preference, the extensive application of information technology is a force that cannot be ignored in the construction of destination marketing system. "Information is the lifeline of tourism" (Sheldon 1997), and the publication and collection of tourism-related information is one of the important functions of the tourism destination marketing system. The application scope of information technology is not limited to "tourist destination information system", but also plays an important role in other marketing activities of tourist destinations. For example, tourists can book tourism products through the Internet, which acts as a distribution channel for tourism products. In addition, destination marketing organizations can publish advertisements and exchange other similar product information through the Internet. At this time, the Internet acts as a medium for destination promotion activities.

It is worth noting that the premise for consumers to obtain tourism product information and book tourism products through the Internet is that someone uses the Internet to publish information and carry out booking activities. If the content of the network is not maintained, then the existence of the Internet only provides the possibility of becoming a marketing tool, but it is not realistic. Therefore, the technical system based on information technology only exists as a tool of the destination marketing system, and the organizational structure of the marketing system is the premise and foundation for the operation of the destination marketing system. The organizational structure of destination marketing system consists of several major departments of tourism. However, considering that the basic interests of the tourism sector are closely related, but they are relatively independent in operation and interests, the destination marketing system will not undertake the marketing activities that should be carried out by enterprises. Therefore, the marketing system is mainly divided into two parts: promotion and distribution. The promotion part mainly undertakes the task of building the image of the destination, and the distribution part mainly provides a platform and should not participate in specific transaction details.