Traditional Culture Encyclopedia - Tourist attractions - What qualities do tourism majors need?
What qualities do tourism majors need?
Explaining can be said to be the foundation and the most basic professional skill for students majoring in tourism management. I have mastered the ability to explain, and I can easily take up other posts related to explanation, such as tour guide, commentator and so on.
(2) the tour guide's ability to take a tour.
This ability seems to be mainly aimed at the position of tour guide In fact, it is rich in connotation and can be a tour guide. In fact, it also needs a series of related abilities such as organization and coordination, team management, flexibility, explanation and communication. For students, even if they don't become tour guides in the future, these abilities can help them get started quickly in any industry.
(3) Marketing promotion ability
As we all know, tourism has six elements: food, shelter, transportation, shopping and entertainment. All tourism-related products will involve marketing promotion, such as special banquets, tourist routes, local specialties, cultural performances and tourist attractions ... How to improve marketing ability is not only a skill that marketers should master, but also a skill that tour guides should master. Generally speaking, the self-funded and consumption items of tourists.
(4) The ability of planning and design can be used in a wider range. Whether planning and designing tourist routes or planning marketing plans and promotional activities through sales, even if you master interdisciplinary and cross-industry skills, you can get twice the result with half the effort.
(5) Ability to analyze and summarize
The tourism industry has a wide network of contacts, and the situation encountered can be described as "strange". In the face of problems and new situations, it is very important to clearly analyze and summarize the best solutions and schemes, and this ability can also be used in daily transactions.
(6) Project demonstration ability
Some people think that project demonstration is explanation, but there is still a difference between the two. The ability to explain will be more specific, and the project statement may be more biased towards the whole big project. For example, the special line supplier has newly developed several special lines, and it is necessary to hold a peer promotion meeting to promote the line products. How to explain these lines is very important, because it is not only about lines, but also needs to explain the market situation, characteristics and advantages of lines, and finally convince everyone to choose the recommended lines among similar products.
(7) flexibility and adaptability
To put it bluntly, tourism is very fragile, and changes in any factor may have an impact on it. No matter which industry is among the six factors, emergencies may occur at any time, and the first response and handling after encountering the situation is very critical. Properly handled, a big problem may be easily solved; If it is not handled well, a small problem may become "well known". Therefore, flexibility is very important for practitioners in the tourism industry.
(8) Electronic informatization ability
Some people may find it strange to see this ability, and tourism practitioners also need to master the ability of electronic information? The answer is yes. Maybe many people don't know. Many of the color pages and posters you see in the market, including the popular WeChat soft text, are mostly designed by tourism practitioners themselves. You can ask a special design company to do the design. Yes, but not much.
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