Why does the phenomenon of "sham tourism" occur?

Regarding the emergence of this phenomenon, some commentators believe that this reflects the change of young people's travel "taste", and some even interpret it as a change in the travel "track", which indicates that Big changes in the tourism industry.

In fact, some tourists go to non-popular small tourist cities to check in. This phenomenon has already existed. This aspect benefits from the continuous improvement of infrastructure in small cities. For example, many small cities have now opened high-speed trains and even airports, and the hotel conditions are not inferior to those in popular tourist cities, and the price/performance ratio is better. On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some cost-effective niche attractions can be noticed and "planted", and then have the opportunity to attract some tourists to check in offline.

The reporter went to Mogan Mountain in Huzhou for an interview this year. In Yu Village at the foot of Mogan Mountain, there are many cafes in one village. Local people revealed that many young people come to Mogan Mountain for "swanky tourism" , instead of choosing to go up the mountain to visit the scenic spots, we stayed comfortably for two days in a charming B&B at the foot of the mountain, and then went to the village to drink coffee and chat when we had time.

In fact, “disguised tourism” is to a certain extent young people’s vote for current mainstream tourism products.

Many popular tourist attractions are crowded with people during holidays, providing a poor experience and poor cost performance. Upon closer analysis, these niche cities with "fashion-style tourism" all have many similarities. For example, tourism resources have not been over-exploited and commercialized, and they still retain strong local features and characteristics. They can both Let tourists experience the authentic customs and customs, and win the favor of many people with its unique tourism resources.