What key points should be paid attention to when jointly creating 5A scenic spots?

First, the applicant must be unified, that is, a unified tourism zone management committee should be established, with the tourism management committee as the applicant for 5A. This is mainly to avoid the management confusion and even management conflict between scenic spots caused by the disunity of subjects. If the main body of the scenic spot jointly declared is not unified, it will be rejected by one vote in the review.

Second, a unified theme is more conducive to the success of Lianchuang, especially for Lianchuang scenic spots with a large number or a long distance. If there is a unified tourism theme or brand, it will be more conducive to the success of Lianchuang. For example, Huangpi Mulan Cultural Eco-tourism Zone was jointly established by four scenic spots (Mulan Mountain, Mulan Tianchi, Mulan Grassland and Mulan Wu Yun), and it was successfully declared because it focused on Mulan culture. Although Yimeng Mountain Scenic Area in Shandong is located in Linyi and Weifang, it has also achieved joint declaration because of the overall brand of Yimeng Mountain.

Third, in order to highlight the unity of the management of scenic spots, a tourism development company or tourism group will generally be established under the management Committee. For example, Yishan and Mengshan scenic spots in Shandong jointly declared the establishment of Yimengshan Tourism Development Co., Ltd. in five years to unify the marketing, management, operation and service of the entire Yimengshan tourist area. However, because the scenic spots jointly declared in five years often have different asset attributes such as state-owned, private and collective, it is very difficult to completely reorganize the assets into a unified tourism company. Therefore, the jointly established Tourism Development Co., Ltd. generally co-ordinate the overall image packaging publicity, tour guide training, scenic spot ticket sales, external environment construction and so on. In the internal construction and operation, relatively loose management is implemented, giving each scenic spot the right to make independent decisions.

Fourth, according to the requirements of Lianchuang, it is necessary to unify the scenic spots' websites, unified identification system, unified publicity materials and unified tour guide clothing. Since it is a joint creation, it is treated as a scenic spot in the evaluation. Even if one of the joint scenic spots is a cultural scenic spot and the other is an ecological scenic spot, its identification system and other facilities need to be unified.

Fifth, Lianchuang's scenic spots need to be connected by Tongjing Highway, and tourist buses should be opened between scenic spots, so as to create sightseeing integration between scenic spots as much as possible. At the same time, the buildings, landscape and greening on both sides of Tongjing Highway also need to be transformed and upgraded accordingly.

Sixth, the tourist area, the number of parking spaces, the number of tourist commodities and other indicators can be accumulated in the evaluation. Because the tourist area of 5A-level scenic spots is required to be no less than 3 square kilometers, the tourist area of each scenic spot can be accumulated when it is jointly created. Including the number of parking spaces, the latest requirement is not less than 1000 parking spaces, and all scenic spots and parking lots can also be accumulated.

Seventh, we should pay attention to all-round promotion, without leaving shortcomings, and avoid deducting points due to the "barrel effect" in evaluation. Because the tourist status of each scenic spot in Lianchuang 5A is usually different, the scoring is determined according to the concept of unified scenic spots. Therefore, when creating and promoting, we should pay full attention to the promotion of shortcomings and weaknesses to avoid the interpretation of "barrel effect".

(2) Examples of relevant successful cases:

At present, there are many successful cases of multi-scenic spots jointly establishing 5A, and attacking 5A in groups has become a trend. In just 20 14 years, four of the nine national 5A-level scenic spots were jointly established. They are: Qiaojia Courtyard Cultural Park in Jinzhong City, Shanxi Province (Qiaojia Courtyard Scenic Area, Changyuanhe National Wetland Park Scenic Area in Qixian County, and Zhao Yu Ancient City Scenic Area in Qixian County), Ancient Huizhou Cultural Tourist Area in Huangshan City, Anhui Province (Chengkan, Tangmo, Qiankou, Shexian Ancient City, Paifang Group), Laojieshan Dinosaur Ruins Park Tourist Area in Xixia Funiu Mountain, Nanyang City, Henan Province (composed of Laojieshan and Dinosaur Ruins Park), and Huangpi.