Comprehensive basic knowledge of tourism management

(1) Travel agency management

1. Overview of travel agencies

The emergence of travel agencies, the nature of travel agencies, the functions of travel agencies, the division of labor system of travel agencies, and the classification of travel agencies Institutions, the role of travel agencies in modern tourism.

Key points: Overview of the development of travel agencies in my country, travel agency functions, and travel agency classification system.

2. Travel agency market segmentation and positioning

The significance of travel agency market segmentation, the basic requirements for market segmentation, the standards for market segmentation, the factors that should be considered when selecting target markets, and the target market Business strategy, target market positioning strategy.

Key points: the significance of market segmentation, market segmentation standards, differentiated target market strategies, and intensive target market strategies. 3. Travel agency product strategy

Travel agency product concept, travel agency product form, factors affecting travel agency product development, travel agency product design principles, travel agency product design process, travel agency service procurement.

Key points: all-inclusive travel, small package travel, technical methods for determining tourism product development plans, tourism service procurement tasks, correct handling of ensuring supply and reducing costs, centralized procurement and decentralized procurement, reservations and unsubscriptions relationship.

4. Travel agency sales strategy

Pricing of travel agency products, sales channels of travel agency products, sales process of travel agency products, determination of promotion goals, promotion budget methods, and combination of promotion elements.

Key points: Factors affecting travel agency product prices, product pricing strategies, travel intermediaries and intermediaries inspecting travel, package travel sales methods, promotion budget methods.

5. Travel agency reception management

Characteristics of group tourism reception business, group tourism reception operation, individual travel business categories and characteristics, ticket and business, luggage business.

Key points: The reception characteristics of inbound tourism groups, the reception characteristics of domestic tourism groups, the management of group tourism reception, and the characteristics of individual travel business.

6. Travel agency financial management

Travel agency current asset management, travel agency cost and expense management, travel agency operating income management, travel agency profit management, travel agency settlement management, travel agency financial analysis.

Focus: debt asset management, travel agency cost and expense analysis, travel agency operating income composition and management, and settlement of comprehensive service fees.

(2) Hotel Management

Overview of Hotels

Hotel concept, the development history of the world hotel industry, the development history of the Chinese hotel industry, hotel products and their characteristics, hotels Type, hotel grade, modern hotel group

Key points: Commercial hotel period, main characteristics of the development of the world hotel industry, Chinese tourist hotels, hotel product characteristics, conference hotels, European-style pricing hotels, hotel grade evaluation, hotel groups way of doing business.

Hotel organization and management system

Hotel organization design, hotel organizational structure, hotel management system, hotel system.

Focus: Hotel organizational design principles, employee handbook.

3. Hotel marketing management

Hotel marketing characteristics, hotel marketing links, hotel marketing mix strategy, theme marketing, service marketing, network marketing, and time-sharing marketing.

Focus: traditional hotel marketing mix strategies, theme marketing, and online marketing.

4. Hotel service quality management

The meaning of hotel service quality, hotel service quality characteristics, and hotel service quality management.

Key points: hotel service quality characteristics, hotel service procedures, hotel service quality management system, and hotel total quality management.

5. Hotel safety management

Overview of hotel safety management, hotel safety management measures.

Key points: hotel safety management characteristics, hotel safety management content, hotel safety facilities, and hotel emergency handling strategies.

6. Hotel human resource management

Overview of hotel human resource management, hotel human resource management content, hotel human resource development, hotel human resource motivation.

Key points: Characteristics of hotel human resource management, significance and principles of hotel employee training, hotel human resource motivation methods, hotel salary system.

(3) Tourism resources

Overview of tourism resources

Tourism resource generation, tourism resource classification, and tourism resource characteristics.

Focus: Basic attribute classification of tourism resources, characteristics of tourism resources.

2. Natural tourism resources

Geological tourism resources, landform tourism resources, meteorological and climate tourism resources, hydrological tourism resources, and biological tourism resources.

Key points: rock tourism resources, glacial activity relics tourism resources, volcanic relics tourism resources, mountain tourism resources, granite landforms, Danxia landforms, karst landforms, meteorological and climate tourism resource characteristics, river tourism resources, lake tourism Resources, marine tourism resources, spring tourism resources, waterfall tourism resources, tourism functions of bio-tourism resources, nature reserves.

3. Humanistic tourism resources

Characteristics of humanistic tourism resources, historical and cultural city tourism resources, historic site tourism resources, religious and cultural tourism resources, transportation tourism resources, architecture and garden tourism resources, literature Art tourism resources.

Focus: Characteristics of cultural tourism resources, tourist monuments, Buddhist temple tourism, ancient transportation routes, and types of architectural tourism resources.

4. Social tourism resources

The concept of social tourism resources, folk tourism resources, shopping tourism resources, urban landscape resources, sports and health tourism resources, and entertainment tourism resources.

Key points: characteristics of social tourism resources, folk tourism resources, and development of social tourism resources.

5. Tourism resource zoning

Tourism resource zoning theory, China's tourism resource zoning

Key points: the significance and principles of tourism resource zoning, overview of tourism resources in East China< /p>

6. Tourism resource investigation and evaluation

Tourism resource investigation purpose, classification, content, tourism resource investigation methods and procedures, tourism resource evaluation basis and factors, tourism resource evaluation system, tourism resources Qualitative and quantitative evaluation methods.

Key points: Environmental quality investigation content of tourism resources, field exploration, environmental capacity evaluation, and quantitative evaluation method.

(4) Tourism planning

1. Overview of tourism planning

Tourism planning definition, tourism planning types.

Focus: Types of tourism planning.

2. Tourism planning content system

Scenic area planning content, forest park overall design specifications, tourism overall planning content framework and summary of each part.

Focus: Scenic area planning content, tourism overall planning content.

3. Tourism spatial layout

Spatial layout principles, spatial layout methods, spatial layout patterns

Key points: spatial layout methods, concentric circle spatial layout patterns, recreation District-protection area layout model, dual-core layout model, nuclear-ring layout model, ring-type mountain scenic area layout model, comprehensive mountain scenic area layout model, and seaside tourist area spatial layout model.

4. Tourism project design

Analysis of factors affecting tourism project design and project creativity.

Focus: Theme conception of tourism projects, construction plan design of tourism projects.

5. Tourism environmental protection planning

The purpose and principles, steps and methods of tourism environmental protection planning, the application of green technology in tourism planning, and the green planning of tourism service facilities.

Focus: Goals and measures of green tourism planning, green hotels, green tourism transportation.

6. Tourism guarantee system planning

Organization and management guarantee, human resources guarantee, financial guarantee, and regulatory guarantee for the implementation of the plan.

Focus: Community participation mechanism.

7. Tourism planning methods and technologies

The technical route of tourism planning, the method system of tourism planning, the design and preparation of tourism planning diagrams, and field inspections of tourism planning.

Focus: Tourism market analysis method, RS technology, GIS technology, GPS technology, elements and types of tourism maps, preparation of tourism planning maps, field inspection and investigation methods and steps.