5 work summaries of copywriting planning

The calendar of time is always turning down. A new round of work is coming. Are you ready? We cannot forget the work summary. Through the work summary, advanced experience can be promoted, learned, and used for reference, and the work can be further developed. So how to write this work summary better? The following is the "Work Summary of Copywriting Planning" compiled by me for you. You are welcome to share it with your friends! Work summary of copywriting planning 1

1.1. The learning at work has not reached the standard

During this month of work and study, I was in a state of studying while working. Learning from scratch, although I have learned a lot of knowledge with the guidance and help of leaders and colleagues, the study of market research and marketing planning systems is not enough, and the depth of study of market research and planning knowledge is not enough.

1.2. Insufficient understanding of the market situation of the entire project

Although I have some understanding of the overall market situation during nearly a month of work, in the process of understanding It is not detailed enough, and the depth of understanding of the overall market trends and conditions is not deep enough. In this regard, there is insufficient understanding of the overall market storage volume, market price trends, and the impact of government policies on market trends.

1.3. For the analysis of market trends, the analysis of market conditions is not enough

Now I am still imitating others, including writing market research reports and other reports. I am imitating other people’s formats and formats. Writing method, but the analysis of market trends and market conditions are only my own subjective and superficial views. The knowledge in this area is not yet solid and requires further study, especially the analysis and understanding of the overall market situation. You must make your own analysis objectively while understanding the market. Work summary of copywriting planning 2

The three-month internship is over. After experiencing this period of internship, I have gained a lot. In order to improve my social practice experience and experience when I am about to graduate from university, Work experience, closely integrate one's professional knowledge with social work practice, test one's theoretical knowledge and professional qualities in practice, and comprehensively improve one's work experience and practical level.

I am honored to be an intern in such a company and work as an advertising copywriter in the advertising planning department. Although I was not born in a major majoring in marketing planning, my good writing skills and writing foundation in Chinese language and literature, as well as my keen eye for literature and literary literacy, made me quickly familiar with copywriting work and within the scope of my responsibilities. Excellent performance.

When I first entered the society, the passion of college students and the vitality of young people made me adapt to the internship life quickly, but "practice is the only criterion for testing truth" and this is the beginning. . In fact, internship is a very hard process. Only those with firm confidence and unremitting efforts can learn real practical experience and improve their work level.

Our internship this time is mainly to provide advertising copywriting planning and publicity for XXX company exhibitors. So we carried out the following internship work:

1) Mainly copywriting

Under the guidance of the creative director, we wrote relevant brand promotion terms for motorcycle companies, including poster themes, magazines For hard and soft advertisements, shopping guide text, pop advertisements, etc., use brand ideas to write corresponding advertising copy. During this period, I learned a very useful principle: every time you write a copy, the finished copy must not be lower than 70 points. You cannot score 90 points once and fail again. There must be a balance line and you can keep it at that level. of.

2) Planning as a supplement

Due to the characteristics of the motorcycle industry, I travel to various events, integrate the media resources of the corresponding client companies, and attend events as a reporter. For example, I recently went to Jiangmen to participate in the 20xx Motorcycle Industry Expo, and write related event travel and summary reports.

3) Film and television scripts

During the one-month internship at Shenzhen Film and Television Dragon International Advertising Co., Ltd., I systematically studied the pre-production creativity and script writing of corporate feature films or promotional films. model. During the internship process, through the director's guidance and guidance, I participated in multiple film and television script creation projects. At the same time, based on daily watching, appreciating, studying and analyzing, you can independently complete the preliminary creativity of a film and television script, and at the same time, you can reach the level of appreciating a feature film or promotional material.

What impressed me deeply during this internship was marketing planning. The project our company received was a marketing plan for a certain brand of cosmetics. First, I digested the reminder from my boss, and then used second-hand information such as the Internet to understand the changes in market demand for cosmetics, the current market competition and consumer psychology, and conducted a SWOT analysis. After understanding the overall market, I conducted a thorough analysis , and this process is also extremely important and cannot be taken lightly, because it is closely linked to the formulation of marketing. Only a good marketing strategy can increase product sales, thereby enhancing corporate image, brand premium capabilities and self-competitiveness.

Through this cosmetics marketing planning, I realized that strategies are not formulated out of thin air, but through macro and micro market analysis to formulate executable strategies. If they are not formulated through analysis, The strategy is just on paper.

During this two-month internship period, I learned knowledge that I couldn’t learn from textbooks. I also realized that when it comes to copywriting planning, the broader the knowledge, the easier it is to do it. Of course, at work, I learned not only familiarity with the work, but more importantly, I learned how to get along with colleagues and how to do a better job. I think that through this internship, I have grown up and become more confident in my work. The school's professional and systematic learning has given me the foundation for growth, and xx Co., Ltd. has given me the space to display my talents. Work summary 3

1. Professional knowledge, work ability and specific work

In the past six months, my job has been copywriting planning, mainly responsible for the creative conception and preparation of the early stage of the plan. Copywriting conception, and working with designers to complete the creation of plans. During the six months of project implementation, I have been exploring creative methods and expressions of film and television advertising. At the same time, I have worked hard to learn how to create copywriting, the advertising strategies of each brand, and implement the plan with colleagues in the department.

Mainly executed film and television advertisements: Youai Folks Advertisement, Little Caterpillar Advertisement, Madeli Shoes Advertisement, Qianzhiya Adult Diapers Advertisement, Meitu Xiuxiu Advertisement, Taodi Children's Clothing, Mira Bear Children's clothing advertising

Feature films mainly include: Hanxingji fermented bean curd promotional video, Nuoqi men's clothing promotional video, Yateli oil painting promotional video, Senbao company feature film, Jiahua feature film, Xiamen Satellite Positioning Company Feature film, Haipuri Company feature film, Xiamen University EMBA feature film

2. Shortcomings in work:

At work, I find that I have less knowledge accumulation, and when conceiving plans Sometimes there are limitations, creative thinking is not open enough, and methods need to be improved. Next, I will improve in this area, read more, watch more videos, accumulate knowledge in all aspects, expand my thinking, expand my horizons, and improve my professional level. .

Summarizing the work of the past six months, I have reviewed my work situation and will work harder to complete next year's work.

The work summary is very simple. In fact, it should be longer and should analyze some key points in the work. However, it is not suitable for the supervisor to see. Haha, for this job, I know my own Accumulation is indeed not enough. For copywriting and creative professionals, they must write something different from the public. In other words, they must be unique and have their own unique style. If they are not satisfied with their current self, they will always I feel like I will be eliminated if I am not careful. I recently read Li Xinpin’s book and saw the copywriting she wrote. I took a breath and realized that the gap between myself is so big. Maybe I haven’t really worked hard until I graduated. Next, work hard to read books, watch movies, enrich your knowledge, cheer for yourself, smile, fight for life, and continue on the road.

Reflection

First of all, as a newcomer in the workplace, you must always calmly analyze yourself, recognize your position, and ask yourself how much you have paid; always remember that the work content must be refined and precise. Personal gains and losses must be calculated in a fuzzy manner; risks must be avoided in a timely manner, and risks must be courageously taken on when problems arise. As a college student who just came out of the ivory tower, although I don’t have much work experience in copywriting planning, I had a preliminary understanding of copywriting when I worked as a tourism market planner in a scenic spot. At first, due to lack of experience, I was not clear about the copywriting mode, and the completed work still needed to be modified by the manager. In the days to come, I will actively exercise my writing skills and office software usage skills to improve copywriting quality and work efficiency.

Secondly, copywriting has relatively high requirements on words. Even if the phrases are not matched appropriately, it will not work, let alone typos. The writing of copy must conform to the real meaning of the customer, so you need to understand the customer's requirements during the conversation with the customer, and you must carefully consider the customer's requirements when conveying them to the leader, otherwise the slightest difference will lead to a huge difference. Sometimes there is no time to check the copy due to time constraints, and inevitably there are some layout problems and word matching problems, which requires me to be very careful when writing the first draft of the copy. Although I think I am usually a very careful person, in this position of copywriting, I still have to keep working hard! The difference between an excellent copywriting work and an ordinary copywriting work lies only in the number of highlights and creativity. Therefore, while catering to the actual needs of customers, we must use our creativity and ideas to improve our ideas and produce finished products. The customer's ideas are very important, and generally cannot go against the customer's wishes. However, as a professional advertiser, if some of the customer's ideas are unrealistic or not in line with the company's future development and interests, you should try to communicate with the customer and seek two solutions. All the best methods!

Finally, in the three months since I joined the company, I deeply feel that my vision needs to be improved. My absorption of social information is still lacking, and my theoretical knowledge of copywriting planning is not rich enough. Every time I face different types of copywriting, I need to consult a lot of information, so the time to complete the copywriting is relatively slow.

Fortunately, I can study while working, download planning copywriting from other companies on the Internet to learn and learn from it myself; buy copywriting and planning books to supplement theory; go online to learn about Guangzhou tourism information and use weekends to go out to practice and explore. As the so-called life continues to learn, .

Summary

The first is mentality. To paraphrase Milu’s words, “Attitude determines everything.” Only with the right attitude can we use the right methods, find the right direction, and achieve the right results. My attitude towards work is to choose what I love and then do my best for what I love. Therefore, I came to xx and felt very happy. In the past three months, I have not been late, left early, or been absent from work. This is my most basic respect for work. I have always believed that work should not be a task or a burden, but should be a kind of fun and enjoyment. Only if you become interested in it and fall in love with it completely can you fully appreciate the happiness in it. As a newcomer, you are not afraid of how busy you are at work, but you are afraid that you will have no work to be busy with, thus wasting your great youth. I believe that my interest in tourism will find its resonance in the diligent exploration and discovery of this business, so that I can do my best for it without reservation. It can be said that only if you know how to enjoy your work can you know how to succeed, and you must not force yourself during this period.

The second is knowledge. The work of copywriting and planning determines that we advertisers must have a broad vision and be familiar with the past and present. If you don't accumulate steps, you can't reach a thousand miles. The improvement of anyone's knowledge and abilities is constantly accumulated, revised and improved in the process of project service. There is infinite knowledge contained in every copy. After completing a copy, it is not to ignore it, but to review the past and learn something new. In four years of university tourism theory study, the accumulated knowledge is still far from enough. Only professional accumulation and unremitting efforts can achieve team and individual success. Only by achieving sufficient professional accumulation can we achieve true "accumulation and success".

Finally, ability, individual working ability and teamwork ability are equally important. In xx, I can always be exposed to different projects, including travel albums, event planning, travel planning and advertising videos, etc. In the process, I need to collect a large amount of relevant information, which lays the foundation for the improvement of my work ability. The role change after entering XX made me anxious and entangled. Fortunately, I came to this warm, harmonious, united and emotional family. After only one or two months of getting along with each other, I get along very well with my colleagues in the planning department, and I get along equally well with my colleagues in other departments. During these three months, we relied entirely on the support and help of our leaders and colleagues. Our mutual understanding made our work smoother and our collaboration efficiency increased significantly. We strive to play our roles well and only present our common results perfectly. Work Summary of Copywriting Planning Part 4

I received a notice from the company yesterday afternoon that it was finally time to write an annual work summary report. The following is my work summary:

I came to the company in May. It has been half a year now. During these six months, under the leadership of some leaders and colleagues of the company, projects have been completed one after another. The work summary mainly includes the following aspects:

1. Professional knowledge and work ability And specific work

In the past six months, my job is copywriting planning. I am mainly responsible for the creative conception and copywriting in the early stage of the plan, and work with the design staff to complete the creation of the plan. In the past six months of project implementation, I have been exploring creative methods and presentation forms of film and television advertisements. At the same time, I have worked hard to learn how to create copywriting, the advertising strategies of each brand, and implemented the plan with some colleagues.

Mainly executed film and television advertisements: xx advertisement, xx advertisement, xx advertisement, xx advertisement, xx advertisement, xx, xx advertisement

Feature films mainly include: xx promotional video, xx Promotional video, xx promotional video, xx feature film, xx feature film, xx feature film, xx feature film, xx feature film

2. Shortcomings in work:

At work I find that I have less knowledge accumulation, there are limitations when conceiving plans, my creative thinking is not open enough, and my methods need to be improved. In the future, I will also improve in this aspect, browse more, watch more videos, and accumulate knowledge in all aspects. knowledge, open up your own thinking, expand your horizons, and improve your professional level.

Summarizing the work of the past six months, I have reviewed my work situation and will work harder to complete next year's work.

The work summary is very simple. In fact, it should be longer and should analyze some key points in the work. However, it is not suitable for the supervisor to see. Haha, for this job, I know my own Accumulation is indeed not enough. For copywriting and creative professionals, they must write something different from the public. In other words, they must be unique and have their own unique style. If they are not satisfied with their current self, they always feel If you are not careful, you will be eliminated. I recently read Li Xinpin's book and saw the copy she wrote. I took a breath and found that the gap between myself is so big. Maybe I haven't really worked hard until I graduated. Go on, work hard to read books, watch movies, enrich your knowledge, cheer for yourself, smile, fight for life, and continue on the road.

Summary of the work of copywriting planning Part 5

I entered the company on xx, xx, 20XX, and was engaged in company copywriting planning in the marketing planning department. Under the leadership and help of xx, manager of the marketing planning department, I have a clear understanding of the company's rules, regulations and work procedures. I also learned a lot of new knowledge from department leaders and other colleagues, and my work ability has also improved. This has been greatly improved.

In the nearly one year since I entered the company, I have been mainly responsible for company copywriting and daily liaison with xx advertising company. Under the correct guidance of the leaders of various departments of the company and the close cooperation of colleagues in various departments, I was able to complete various tasks assigned by the leaders on time and with high quality. At the same time, I actively urged xx Advertising Company to complete various design manuscripts and pictures on time, ensuring that the company's various publicity The promotion activities were carried out smoothly.

In addition to the daily work of the company, I participated in the "Teacher's Day Thanksgiving Carnival" on xx on xx and the 20XX "Home in xx" xx square room exhibition on xx - 4th. Large corporate events. During the early preparation and post-show period of the event, I gave full play to my subjective initiative, actively provided effective suggestions and opinions, took the initiative to complete various tasks arranged by the company and department leaders on time and with high quality, and made my own contribution to the smooth progress of the event.

Facing the upcoming second phase of the xx New Town project, the company will definitely carry out various large-scale outdoor promotion activities in the early stage, and will also actively participate in various real estate trade fairs to enhance the brand image and promote real estate sales. Through participating in various large-scale activities in the early stage, I think the company should make relevant preparations and inspections for large-scale display activities. The specific suggestions are as follows:

1. The company will continue to publish newspaper advertisements to establish the real estate and While improving the company's image, we can actively participate in various indoor and outdoor housing exhibitions currently held to promote the sales of the remaining properties in the first phase and the pre-sales of the second phase.

2. If you participate in an outdoor housing exhibition, you should carefully observe the exhibition venue in advance. Pay special attention to the weather conditions and the location of the air vents. When setting up the exhibition, avoid the air vents to avoid damaging the inkjet printing. If the weather changes, you should also make preparations such as rainproof equipment in advance.

3. The appearance of the exhibition stand should be made in advance. If possible, the exhibition company can be asked to design the appearance of the exhibition stand in advance so that the company can refer to it to determine the best appearance. The advertising company will then design the corresponding spray pattern according to the needs of the display rack appearance.

4. The relevant exhibition equipment required for the exhibition, such as parasols, a sufficient number of tables, chairs and benches, various types of room models, overall planning models, audio equipment, and promotional videos should be prepared in advance to facilitate on-site exhibition installation. .

5. At present, most citizens are fond of petty gains. By registering and sending small gifts, you can quickly accumulate popularity and obtain a large amount of customer information for future sales needs. If possible, the company can prepare a number of free small gifts with company or property logos in advance for distribution on-site on the same day.

6. At least two cars should be arranged for the free house viewing bus, and the frequency should be as dense as possible. As long as there are citizens who need to look at the house, the bus should leave immediately. After arriving at the scene, the vehicle should return quickly and do not stay in one place for a long time.