The Alipay "Koi" girl who got rich overnight spent a whole year squandering money. What is her current situation now?

“The weather is not as good as the right place, and the right place is not as good as the people.” - "Mencius Gaozi II"

In the 21st century, the channels for us to obtain information have changed from traditional newspapers, radio and magazines. The Internet has formed a new convergence medium, and the emergence of the Internet has changed everyone's lifestyle. Enterprises can rely on the Internet to continuously create new platforms on which individuals can express their thoughts, words, and technologies. As long as there is content, they can survive in this world.

Under the constant impact of the Internet, as long as we seize the traffic, everyone can become a world. That is to say, there are many "Internet celebrities" produced now. They produce content and are known to the general public, and they can also make money. This seemingly simple way of survival has made many people think hard and want to enter this industry. People who often surf the Internet will find that many platforms now conduct marketing from time to time. A common one is to hold lottery activities that everyone is more enthusiastic about. Alipay's "Koi" event once made a girl rich overnight. After spending a whole year, what is her current situation now?

Xin Xiaodai was born in Tianjin in 1992. 2018 was a huge change for her. Because of a Weibo forwarding, she was lucky enough to become a "Chinese Koi". She stood out from the three million netizens who participated in the repost and was still working as an IT engineer in the company. She quickly confirmed whether she was really so lucky. She was the only "koi" to be drawn. After repeated confirmation, she was so happy that she quickly posted a post on Weibo saying: "Am I not going to have to work anymore for the rest of my life?"

This "Koi Lucky Draw" event was organized by Alipay to promote its overseas It is held for the development of related businesses and is of large scale. Users can participate in the lottery by forwarding the event on the Weibo platform. Users who are active on Weibo every day pay attention to this event immediately and more and more people are participating. Because the prizes are very attractive to people, they not only include actual goods for food, drink and entertainment, but also sponsorship of air tickets and ships for traveling around the world. More than 200 partners provided Alipay with koi prizes this time. It can be said to be a perfect marketing campaign, which has gained a lot of popularity for both the brand and the platform.

The first person to gather this popularity was "Koi" Xin Xiaodai. After the lottery results came out, everyone flocked to her Weibo. For a while, her Weibo fans Breaking one million, compared with only 600 before. These fans all wanted to take part in her good luck and watch her subsequent prize redemption process, but few of them were attracted by her personal charm. Alipay merchants at home and abroad, because of her rising popularity, have given her more gifts, and some merchants have waived her orders. The total grand prize she won this time is estimated to be worth 100 million, which she needs to use up within one year.

Seeing this, you may think to yourself, how difficult is this, but there are many specific rules for redeeming prizes, and Xin Xiaodai is faced with a difficult choice between continuing his boring job or resigning and accepting the prize. If she doesn't accept this one-year trip around the world, the cash converted from the prize is really not worth it. With a simple change of heart, Xin Xiaodai accepted the prize and embarked on the road of travel.

Xin Xiaodai’s grand prize needs to be redeemed in various countries around the world, so she has to apply for a passport. On November 17, 2018, after getting the passport, she started her Alipay global journey non-stop. . In one year, she traveled from one country to another and visited many places. However, in order to rush to redeem the prizes in the next region, she was often in a hurry, visiting every region. No serious enjoyment.

However, the air tickets for each region of the world travel are not consecutive. She often needs to pay for transportation, food, accommodation, etc. from an airport to the prize redemption location. She wanted to collect all the prizes around the world, even though her credit card was overdrawn several times.

Because the number of fans on his Weibo is still very impressive, Xin Xiaodai also picked up the camera and recorded everything he saw and heard along the way. While redeeming the prize, he became a travel blogger. . Many merchants took a fancy to her popularity and traffic, and approached her for advertising cooperation. During this period, she also received a lot of advertising remuneration.

Due to poor physical fitness, traveling around the world required her to drive and fly almost every day. The bumps and jet lag made her unable to cope for a while. As she has been on the road, her physical condition is getting worse and worse. She has fever, sore throat, and backache. She is in urgent need of a quiet rest, but her grand prize has not yet been redeemed. In order not to leave any regrets for herself, she still chose to persevere.

Now two years have passed, and it has been a year since Xin Xiaodai redeemed her grand prize. Most of the fans who followed her because of the "Koi" event even paid off her prize before she finished it. I started to dissociate myself from it at that time, and some people are just zombie fans. After the popularity of that period of time passed, few people continued to pay attention to her, and now her situation is not optimistic.

At the beginning, due to the popularity and traffic, a large number of merchants approached her for advertising cooperation. But she failed to stabilize her traffic. She didn't understand operations, and she didn't find a team to work for her. Just accept this sudden luck, but even with hard work and without professional knowledge, it is difficult for luck to integrate with the rapidly changing online world.

As her ads become fewer and fewer, she can only attract advertising resources for herself by reducing advertising costs.

In addition to the money he earned before, Xin Xiaodai has already earned more than ordinary people even if his current development situation is not favored by others.

Recently, Xin Xiaodai has returned to the attention of netizens, but it is because of negative influence. The Weibo marketing campaign she participated in this time was a false one, which offended millions of netizens and she was banned from Weibo officials for three months. On September 7, Xin Xiaodai launched a "one-yuan transfer" campaign for the title of "Chinese Koi" on the Weibo platform. The specific content was to participate in the talent show of the anchors who brought the goods. In her Weibo post published on September 8, we can see a large number of rich prizes. In addition to cars and houses, there are also home appliances and beauty products. The organizer has invested nearly 5 million yuan in prizes and calls on everyone to actively participate. When they saw this activity launched by Xin Xiaodai, everyone was moved by it and forwarded it one after another, thinking that with the good luck of getting koi fish, they might also win the prize.

While everyone was still actively participating in the repost, the platform revealed that this event was not real and was a scam. Xin Xiaodai herself did not find out the true identity of the organizer in advance, and the name used by the organizer she cooperated with was owned by a company in Wuhan. They were planning a scam from beginning to end, and Xin Xiaodai was also one of their pawns.

This incident took less than three days from the time Xin Xiaodai was released to the end of her apology. On September 9, Xin Xiaodai took emergency public relations measures. First, he immediately apologized to netizens because of his negligence, which made everyone happy in vain. Of course, a simple apology was not enough. She also spent 50,000 yuan out of her own pocket to buy gifts for netizens for a lottery draw. I hope that with my sincerity, I can gain forgiveness and continued support from netizens. Alipay "Koi" girl Xin Xiaodai, who became rich overnight, spent a whole year squandering money. Now she is focusing her career on the Internet, hoping that she can live a better life.

Mencius said, "I have heard Shen Baoxu say: 'The determination of man can defeat heaven, and the determination of heaven can also defeat man.' Those who talk about heaven in the world do not wait for its determination but seek it, so they use "The sky is uncertain."

People's luck is determined by fate and requires their own efforts. If they are idle all day long and do not actively participate in the event draws, Xin Xiaodai will not be able to match it even if he has great luck. Related. Of course, success depends on the person. Winning the lottery only provides Xin Xiaodai with an opportunity for development. If she seizes this opportunity and packages herself, her future development will definitely be excellent. But judging from the current situation, although Xin Xiaodai has a fan base, if she does not operate it properly, the consequences will be worrying, especially after this fake event, her fans will definitely need to be well maintained.