What do you mean by tourism products?

Tourism product is a kind of tourism service designed, developed, packaged and operated by the tourism industry after repeated research and investigation. Tourism products have their unique tourism characteristics and functions, including transportation, accommodation, catering, sightseeing and other tourism-related services, which can provide tourists with all-round convenience and services.

Affected by the tourism market and consumer demand, tourism products show a trend of continuous innovation and personalization in the product field. At the beginning of design, tourism products should be oriented to the needs of target consumers and the changes of tourism market. Therefore, the design of tourism products should be innovative and targeted.

The successful marketing of tourism products depends on a variety of display means and multi-channel publicity means. It not only needs to be promoted through advertising, publicity, promotion, etc., but also needs to be promoted and released through customer word-of-mouth and social media platforms. Therefore, the marketing of tourism products should comprehensively use various propaganda means and channels to achieve the best marketing effect.