What are the meanings of peer sales and direct customers in tourism? What is peer sales?

1. Peers refer to people who also do tourism. To put it bluntly, they are peers.

2. Direct guests generally refer to tourists, that is, people who have travel intentions and want to travel.

3. The so-called peers refer to travel agencies (tour agencies) in the same industry that conduct group business. You are from the perspective of the local travel agency, selling the packaged products/transmitting information to ensure the final product. It can be purchased by end tourists, make subsequent purchases, and complete consumption. Peer sales refer to peer sales, which can also be understood as travel wholesalers and suppliers. The customers you face are not direct customers, but travel agencies.