When will the tourism industry resume?

Around the Spring Festival in 2008, the tourism industry stopped completely. Many tourism enterprises and travel agencies have suffered huge losses in business and economy, and flights and traffic all over the country have also hindered the flow of people. But now that the epidemic has been gradually controlled, the tourism industry also hopes to recover as soon as possible. So when will tourism recover?

This year's catering industry and tourism are the most difficult times, but when bloom is warm in spring, everyone is looking forward to relaxing and getting in touch with nature in the vibrant outdoor.

As of the completion of this paper, some scenic spots and cultural venues have been reopened all over the country. These scenic spots and cultural sites also have certain sightseeing restrictions.

Prior to this, many scenic spots in various provinces and cities across the country have been announced to the public. From the date of reopening the scenic spots to the end of the year (some scenic spots last longer), the national medical staff will be given a free ticket policy.

Medical staff can visit scenic spots for free with their personal documents, and some scenic spots can even enjoy free policies in cooperation with relatives.

There is no doubt that in this battle against the epidemic, medical staff from all over the country are at the forefront, and their efforts are obvious to all. It is reasonable feedback that the scenic spot is provided to them free of charge.

However, it is not only the medical staff who pay, but also all kinds of volunteers and construction workers who fight in the front line. Their efforts also deserve our feedback.

Can the free policy be expanded? This point remains to be discussed, and tourism products need further attention.

In fact, the implementation of free policy in scenic spots is not only a kind of feedback, but also an effective means to develop tourism.

Because we are also very clear that the scenic spot is only free of tickets, and there are more other expenses and consumption in the whole tourism process, which are also an important part of tourism revenue.

In other words, the scenic spot does this not only to help medical staff relax better after the outbreak, but also to help themselves.

At present, the start of tourism in China cannot be changed, but what will tourism look like in the future?

Similar fonts can be traced back to the SARS period in 2003.

At that time, after experiencing a trough, the tourism industry really ushered in a very violent growth.

According to statistics, a month after the end of SARS, tourism has experienced a large-scale growth. In a booking platform, air ticket orders increased by 200% year-on-year and 82% quarter-on-quarter. By the National Day Golden Week that year, air ticket orders had also increased by 200%. So, will it be staged as scheduled this time? Perhaps we need a more rational analysis.

: 2 Prediction 1: Tourism will usher in "revenge" growth.

The epidemic situation in 2008 is still different from that of SARS. This epidemic has a wider impact and has a heavier impact on everyone.

Think back, before you, would you have stayed at home for so long? And the life span of this house is national.

Some groups will be more affected than others.

Students, due to the delay in the start of school, the summer vacation time will be compressed, and this has been basically taken into account in the response plans announced by local education departments.

Secondly, most ordinary working-class people delay the start of work or even lose their jobs. After the epidemic is over, they need to spend more time to make up for the work they owed before.

There are various other industries, and their influence is also obvious. Their first thought is self-help, while non-essential consumption such as tourism can only be considered last.

Prediction 2: Tourism is bound to rebound, but we should not be too optimistic.

In recent years, the data of outbound travel has been increasing, because with the improvement of people's economic level and material conditions, traveling abroad has become a very common thing from the initial fashion.

After the epidemic has passed, many people may still be worried about domestic tourism, so outbound travel will become a better choice at this time.

Tourists from China are an important part of the international tourism market. During this period of lack of tourists from China, these tourism markets have also been affected.

In order to attract tourists from China, they may introduce more preferential policies, which will undoubtedly make them more attractive.

The above three points are just some guesses at this stage. What will be the actual result? We won't know until the epidemic is over.

The reality before us is that our tourism industry has suffered heavy losses, so in the future, we will do better and save ourselves.

At the same time, we should also believe in the strength of the broad masses of the people. For many people, if they want to let go of their hearts, they are just waiting to be released.

20 10-20 10, domestic scenic spots were opened one after another, some business activities of travel agencies began to resume, tourists began to travel in cities and Zhou Bianyou, and tourism consumption was gradually recovering. Domestic tourism is the highlight of China tourism market in. Improving the quality of supply and cultivating new formats have become the top priority of domestic tourism development.

The scenic spots are open and orderly.

As the epidemic prevention and control situation continues to improve, the domestic tourism market has accelerated its recovery. According to the statistics of the Ministry of Culture and Tourism, as of March 16, 28 provinces (autonomous regions and municipalities) have resumed business in 37 14 A scenic spots, with a recovery rate of over 30%. Open scenic spots are mainly outdoor tourist places such as mountain scenic spots, open scenic spots and citizen parks. According to Ctrip's statistics, more than 1000 scenic spots have been restored on its platform. As the epidemic is still not over, the scenic spot has actively taken measures to limit the flow, and the number of tourists is still far below the pre-epidemic level.

At present, the most popular natural attractions are Xiangshan, Yuantouzhu, Yalong Bay Forest Park, Wuzhizhou, Tianya Haijiao, Qingxiu Mountain and Xiling Snow Mountain. Yu Xiaojiang, vice president of Ctrip Group and CEO of Global Play Division, said: "It's warm in bloom in spring, and tourists can enjoy the natural scenery and fresh air in these unsealed scenic spots, which is conducive to relaxing. Online booking has become a standard for the opening of scenic spots. Tourists actively use non-contact methods such as online ticket purchase and online voice tour guide for health sightseeing. "

Recently, Shanghai, Shaanxi, Xinjiang, Sichuan and other places have resumed the business activities of some tourism enterprises. The first products of travel agencies and online travel platforms began to resume online booking. Offline stores in some areas have also opened. Travel agencies began to resume work in an orderly manner, and the domestic travel market accelerated. This has greatly enhanced the confidence of tourism practitioners. According to the reporter's understanding, the first batch of tourism products resumed online are mainly private groups and exquisite groups with few people and strong privacy, mainly leisure tours close to nature in the season. Ctrip's group business is rapidly restoring tourism products in Shanghai, Shaanxi, Xinjiang and Sichuan. After recovery, tourists' health is the top priority of group tour, and a series of measures have been taken, including requiring drivers and tour guides to take their temperature and wear masks before taking up their posts, and preparing nursing kits with the group, including masks, alcohol, hand sanitizer and other supplies.

Improve the quality of tourism consumption

It is the ultimate demand of consumption and the lasting driving force of tourism development. The key to revitalizing tourism is to expand consumption. Recently, the National Development and Reform Commission, the Ministry of Culture and Tourism and other 23 departments jointly issued the "Implementation Opinions on Promoting Consumption Expansion and Upgrading to Accelerate the Formation of a Strong Domestic Market" (hereinafter referred to as the "Opinions"), in which "focusing on promoting the upgrading of cultural tourism and leisure consumption" is one of the core contents. Zhejiang, Shandong, Liaoning, Jiangsu and other places plan to issue tourist vouchers to stimulate consumption.

Recently, at the live broadcast conference of cultural tourism revitalization held by Feng Fengzhi boss, experts and scholars made suggestions for expanding tourism consumption. Yu Chong, dean of the Institute of Advanced Studies in Cultural Tourism of Qingdao University, believes that tourism consumption is the fulcrum of tourism revitalization after the epidemic. Industrial revitalization began in Zhou Bianyou, a province and city, which promoted the revitalization of domestic tourism consumption.

German Ma Yong.

Li Xinjian, a professor at Beijing Foreign Studies University and a member of the 13th Five-Year Plan Expert Committee of the Ministry of Culture and Tourism, said that developing tourism in 2008 must be the top priority of domestic tourism. People's quality requirements for domestic travel will change. In the process of high-quality development of domestic tourism, it is necessary to make some key plans around market order, product quality and standards, face up to differences, fill shortcomings, strengthen advantages, select key points, serve the overall situation, and introduce some corresponding policies.

Cultivate emerging formats

Seven years ago, SARS hit China, and tourism was also hit hard. However, the domestic tourism market has not been sluggish, but has quickly entered a recovery period. After 17, the scale and quality of domestic tourism in China have been significantly improved. In the whole year, the number of domestic tourists was 6.006 billion, up by 8.4% year-on-year, and the domestic tourism revenue was 5.73 trillion yuan, up by 1 1.7% year-on-year. Domestic travel is more flexible and more risk-resistant.

Improving the quality of supply and cultivating new formats have become the top priority of domestic tourism development. Clearly put forward to cultivate new formats of cultural tourism, encourage the development of cultural experience tours such as museum tours, science and technology tours and folk customs tours, and develop a number of tourist routes, destinations, performing arts and creative tourism commodities with regional and ethnic characteristics that meet the needs of domestic and foreign tourists. Promote the development of global tourism and enhance the quality and brand influence of national tourist resorts. Encourage all regions to develop inbound island tours, overseas tours, rural tours, ice and snow tours and cultural tours of historical ancient capitals according to local conditions.

During the epidemic, tourism experts and practitioners held many online forums to discuss revitalization strategies. The general trend of tourism consumption upgrading will not change with the epidemic, but the epidemic will boost the market demand of some tourism products. In the future, domestic tourism will usher in the era of multi-industry integration and accelerate the integration with medical care, pension, sports and scientific research. Health tourism, eco-tourism, sports tourism, etc. Being optimistic by everyone will usher in great development. As far as tourist destinations are concerned, to win more tourists, it is not only the natural scenery with good mountains and waters, but also the need to create comfortable living and leisure space.