How to improve the quality of tourism

(A) the humanization of tourism products

The humanization of tourism products requires tourism enterprises to provide humanized services. Here, tourism products are not only limited to tangible products, but also include intangible services and management. This requires tourism enterprises to adhere to the people-oriented concept in tourism hardware and software.

1, hardware, according to the different needs of tourists to provide corresponding humanized tourism facilities. Tourism hardware facilities are visible to the naked eye and can be reflected in the shortest time, which is people's first impression. The first impression is very important for tourists, which can determine what kind of mentality people use to complete this travel experience. Comfortable and eye-catching facilities will leave a deep impression on tourists, indicating potential and long-term benefits; On the contrary, it will be short-term interests. Here, the satisfaction of tourists depends on their first impression of hardware facilities, because

This requires long-term planning of tourism hardware facilities.

2. In software, provide intangible tourism products (services) that meet human needs according to tourists' feelings. Intangible products are often neglected in the process of providing services, but in fact, compared with tangible products, intangible products have a far-reaching impact on tourists, and the ethical behavior of tourism enterprises is the premise and the only way for these intangible tourism products to truly reflect human nature. The so-called moral behavior, in the ethical sense, is a moral behavior that is beneficial to others and society under the control of a certain moral consciousness. In other words, tourism enterprises must perform moral behaviors beneficial to tourists and society in the course of operation. Moral behavior and unethical behavior are just the difference between one thought and another for tourism enterprises, but this difference may completely lead to different development paths and conditions of enterprises. Moral behavior can make enterprises move towards a virtuous circle, while immoral behavior will make enterprises move towards a vicious circle, that is, the edge of rigidity. Moral behavior is embodied in: being honest and trustworthy to tourists. Honesty is the traditional virtue of the Chinese nation. Confucius once said: People without faith don't know what they can do. Similarly, the same is true for enterprises. The reputation of an enterprise is an advertisement that is deeply rooted in people's hearts, not an advertisement. The establishment and continuous improvement of enterprise reputation depends on product quality, but also on the sense of responsibility and the fulfillment of all-round service commitment in the whole process of high-quality product production. Service commitment is the direct publicity of corporate reputation. In the fierce international economic and trade activities, service commitment is an important measure to enhance credibility. The products here are tourism products and tourism services. Therefore, tourism enterprises should resolutely fulfill their service commitment to tourists, which is embodied in the fact that tourism enterprises do not reduce their services, that is, they do not reduce the original agreed grade standards; Shall not increase or decrease tourism projects without authorization; Don't delay the trip and time; Don't cheat tourists by shoddy goods. Be responsible to society. Don't harm the interests of the whole society for the sake of local interests. For example, the ecological environment, tourism enterprises should not destroy natural resources for their own interests. Otherwise, it is immoral.