Qingdao Golden Beach Cultural Tourism Festival 2002 Golden Beach Cultural Tourism Festival

It was held in Golden Beach Performing Arts Square from August 9 to August 6, 2003. * * * Organize the opening ceremony and eleven activities in three major sections of the "Passion Flying" large-scale literary evening; "Let's Come Together, Fitness Exhibition" Square Fitness Competition closing ceremony and award-winning performance; A series of mass cultural and sports activities, such as the relay race of cross-country running around the island, fitness activities in the square of the whole region, the exhibition of "Sunset Style", the exhibition of "Charm of the Sea" in the square, the national concert of "Imagining Youth", the playback of Chinese and foreign classic movies and the beach movie party, the Cultural Tourism Festival and the photo contest of "Feeling the Bamboo Mountain".

Due to the influence of SARS, this year's "Cultural Tourism Festival" has undergone great changes in its purpose, activities and organization. Mainly rely on the planning, organization and implementation of local forces, highlight the mass and participation, attach great importance to health cards and sports cards, and strive to create a healthy, lively, energetic and enterprising holiday atmosphere, so as to achieve the purpose of inspiring spirit, rallying strength, fighting SARS and speeding up construction. At the same time, it has adopted a new operation mode of "government support, enterprise sponsorship and social participation". All activities are public welfare, and tickets are not sold. The opening ceremony venue was semi-open with four large screens, which attracted more than 654.38 million visitors inside and outside the venue, a record high. The "Cultural Tourism Festival" was warmly welcomed by the masses. The Cultural Tourism Festival has been held for six times. Although there is a basic festival scale and basic operation mode, it has cultivated a basic market and also had a certain impact. However, to become a well-known festival brand in China, with greater influence and reputation, further exploration and research are needed in terms of positioning, characteristics, connotation, theme activities, management methods and development goals.