What aspects should China's farmhouse eco-tourism focus on in the future?

It can be predicted that China's farm eco-tourism still has a long way to go. At the same time of summing up the experience of developing farmhouse ecotourism at this stage, combined with the development characteristics, problems and trends of farmhouse ecotourism in China, we should start to develop farmhouse ecotourism in China from the following aspects.

(1) In the mainstream form of development, rural leisure vacation with "homestay" as the main body will be an important alternative form of farmhouse eco-tourism.

Leisure vacation tourism is a behavioral interest based on tourism. Through physical relaxation, competitive activities, artistic appreciation, scientific curiosity and contact with nature, tourists get pleasant psychological experience and spiritual satisfaction, produce aesthetic feeling, and realize people's needs in learning knowledge, enhancing friendship, promoting communication, health care and entertainment, pursuing curiosity and enriching personality. At the same time, leisure and holiday tourism also emphasizes the harmonious coexistence between man and nature, and enhances people's awareness of caring for and protecting nature. Therefore, leisure tourism is different from traditional sightseeing tourism. Up to now, China's tourism forms are still in the development stage of giving priority to sightseeing, supplemented by other tourism forms. With the continuous development and improvement of China's tourism industry and the continuous improvement of people's living standards, more and more consumers' travel experiences are constantly enriched, and people's understanding of tourism is also constantly improving. In the future, the competition in China tourism market will eventually be the competition of leisure and holiday tourism products.

(2) In terms of industrial organization, we should integrate scattered and spontaneous forms of farm eco-tourism in rural areas and focus on developing base-based and large-scale farm eco-tourism.

Chengdu and Beijing suburbs, where China's farmhouse eco-tourism developed earlier, are the development roads connecting the horizontal and vertical directions. Chengdu, the birthplace of China farmhouse music, has broken the business model of one household through the adjustment of industrial structure, making rural fruit trees grow into forests rapidly, and numerous farmhouse music ecotourism has become a loose collection of both competition and cooperation. In view of this, the development of farm eco-tourism in China needs to break through the original thinking mode, change farmers' land dispersion and individual operation mode to a certain extent, and realize the scale and unified operation of farm eco-tourism.

(3) In terms of product features, we should excavate rural local culture through integration, combine modern management concepts, and achieve a breakthrough in management features on the basis of ensuring the localization and authenticity of local culture. Historical culture, folk culture and farming culture are the core cultural resources of rural tourism, which have great attraction to tourists. China's farmhouse eco-tourism can't just stay on the superficial prosperity of ornamental picking, but must take the road of combining with cultural tourism. Therefore, in order to meet the cultural needs of tourists and improve the cultural taste of rural tourism products, we should make great efforts to deeply explore the folk culture, farming culture and folk skills that reflect the rural regional culture.

(4) In the development mode, the theme development is emphasized. Cultural differences are the source of tourism attraction and the key to maintaining permanent competitiveness. Theme culture has become the trend of tourism development because its essence is characteristic culture. The elegance and vulgarity of culture, old and new, Chinese and western culture have nothing to do with the attraction of theme culture and the price of products. The key lies in the uniqueness, uniqueness and correspondence of culture.