How to promote soft writing in tourist attractions?

Advice from an old tour guide for more than 20 years ~

Since it is soft text promotion, it is implicit propaganda. Don't sell melons to brag! As the saying goes, it is necessary to ~ unintentionally insert willow into the shade! Water drops can naturally grind away stones!

You can ask some writers to send some stories, travel notes and records of public welfare activities about scenic spots, and you can also ignite topics to mobilize the masses to carry out discussion activities related to scenic spots and publish some touching stories related to scenic spots.

Strictly speaking, a scenic spot must have a detailed plan and plan to promote soft writing. It must start from the audience, make use of all available resources and forms, and carry out all-round promotion through various means, mainly through pictures, words, videos, news and other means. At the same time, it must be carried out for a long time, bit by bit, and finally it will be unintentional! Water drops can naturally grind away stones! Achieve the best publicity effect!