How to accelerate the integration of global tourism and economic enjoyment?

As a national strategy and a new trend of economy and society, global tourism, driven by mass tourism and internet plus, is accelerating towards comprehensive and deep integration-this is an important new message sent by the industry at the global tourism seminar held by China National Tourism Administration on June 5438+0.

It is reported that global tourism has been highly affirmed and supported by all walks of life, as well as enthusiastic response from all over the world. The National Tourism Administration has held three consecutive global tourism promotion meetings, and issued the Guide to the Establishment of Global Tourism Demonstration Zone and the Global Tourism Development Report 20 17 to guide all localities to carry out global tourism construction. This seminar was held against the background of the development of global tourism to a new stage, aiming to further brainstorm, pool knowledge, form synergy and promote the healthy development of global tourism. More than 30 people, including experts, scholars and industry representatives, were invited to attend the meeting.

Li Jinzao, director of the National Tourism Administration, said that the development of global tourism has developed from a single spark to a prairie fire, showing great vitality. Compared with the booming practice, the theoretical research of global tourism is obviously lagging behind, and many studies still stay at the level of interpreting global tourism terms. Facing the new pattern of global tourism development, scholars not only need to interpret it at the policy level, but also need to deeply study and summarize the development law of global tourism, so as to better guide the development of global tourism. Representatives of experts attending the meeting put forward opinions and suggestions from the perspectives of theoretical research and industrial practice around global tourism. Song Yu, director of Beijing Tourism Commission, put forward the idea of global tourism development from the level of tourism department. Professor Wang Degang of Shandong University proposed that global tourism should change from "tourism+"to "+tourism". Researcher Ning Zhizhong from Institute of Geography, Chinese Academy of Sciences put forward suggestions on developing global tourism from the perspective of deepening the integration of multiple regulations.

Enterprises are an important subject of global tourism. The industry believes that the enjoyment of * * * by all people is an important feature of global tourism. If the traditional tourism service is a one-way service for consumers by tourism agencies. The service provision of global tourism should not only emphasize the leading, management and bottom-up role of service providers, but also give full play to the enthusiasm of tourists and residents for experience, interaction and participation. "CYTS Travel Network tries to use WeChat group to serve group guests, use team leaders and product designers to serve free travellers, use prizes to encourage children to supervise adult civilized tourism, use travel notes to give back the loyalty of bonded customers, use mutual help services for tourists to enhance team stickiness, and visit local residents' lives to enhance the in-depth experience of products. These services are micro-innovations, which turn the clients into working forces, make tourists swim, be safe and happy, and make residents' lives more comfortable and better. Zhang Lijun, president of CYTS Holdings Limited, said.

Well-off is not well-off, the key depends on fellow villagers. Poverty alleviation, so that people all over the country can enjoy the welfare of China's social development, is an important part of global tourism. As the only airline with the surname of "brigade" in China, Spring Airlines operates regular flights, delivers stable passenger flow and gives full play to the role of global tourism in poverty alleviation. "We have 84 routes in the central and western regions, which are combined with poverty alleviation and border consolidation. We have special tourist routes in Gansu, Ningxia, Guizhou and Yunnan. Zhangye and Anshun transported tens of thousands of tourists in two months in summer. Even in areas like Enshi and Kaili, where tourism is not well known, we organized more than 1 10,000 tourists last year, transporting nearly 4 million people throughout the year, and the local per capita consumption was 2,500 yuan. Wang Yu, chairman of Spring Airlines, said that Spring and Autumn also actively participated in Xinjiang tourism aid projects. Next week, in cooperation with Shanghai Tourism Bureau, there will be two tours from chartered flight to shache county on September 7th and14th to promote personnel exchanges.

"Enterprises should have a sense of the overall situation, change from going it alone to enjoying the society, intensify structural reform on the supply side, improve the quality and efficiency of the supply of tourism products, and meet the diversified and personalized tourism needs of tourists." Li Renzhi, secretary of the Party Committee of China International Travel Service Co., Ltd., said that it is necessary to improve the level of global tourism informatization and build digital global tourism. Facing the industrial development trend that cloud computing, big data, Internet of Things, social media and mobile technology are widely used and increasingly refined, we must first lead by ideas to promote information technology innovation, aim at new highlands, cultivate new kinetic energy and strive to build digital global tourism. It is necessary to establish the three concepts of * * * enjoyment, collaboration and aggregation, meet customers' needs through applications, mobile devices and terminals, create personalized, lifelong and customized products and services, and realize all-round, all-chain and all-integrated services, so as to realize the coordinated development of tourism and related industries, generate aggregation effect, and realize * * * enjoyment of customers, * * enjoyment of information and * * enjoyment of services.