What does exhibition planning and management do?

Introduction to the Exhibition Planning and Management Major

Cultivation Objectives: The Exhibition Planning and Management major aims to cultivate all-round development morally, intellectually, physically and aesthetically, and adapt to the social and economic development and development of the 21st century. The construction of socialist modernization requires high-quality skilled talents in the exhibition field with a solid foundation, broad knowledge, expertise, operational skills, and the characteristics of the times and innovative spirit.

Employment direction: After graduation, students majoring in exhibition planning and management will mainly go to various exhibition companies, exhibition centers, advertising companies, tourism companies, hotels, foreign trade companies, economic and trade administrative departments and other related enterprises and institutions. , engaged in front-line work in conference and exhibition services, planning and management.

Extended information:

Main courses of this major

Managerial economics, business management, introduction to international trade, marketing, accounting, human resources Management, market research and forecasting, exhibition practice, conference organization and management, display design, computer-aided design, scene production, exhibition equipment management, exhibition etiquette, advertising, public relations, business negotiation, exhibition economics and practice , exhibition overview, exhibition copywriting, exhibition operation and management, exhibition marketing, etc.

Reference material: Baidu Encyclopedia-Exhibition Planning and Management