What are the animal elements in the new logo of Sichuan tourism international image?

The animal element in the new logo of Sichuan tourism international image is the giant panda.

It is understood that from April to June in 20 14, Sichuan Provincial Tourism Bureau publicly collected Sichuan tourism images and slogans at home and abroad, and * * * collected 235 works of design and slogans. Through online exhibition, voting and expert review, four finalists were selected, and after consulting some provincial authorities, foreign institutions in Chengdu, officials of international organizations and foreign marketing experts, the first place was finally named "Sichuan, thank you"

According to Xu Mo, when designing the international image of Sichuan tourism, he first grasped the necessary elements of the spread of LOGO in the world-pinyin "Sichuan" and panda, which can accurately point to Sichuan;

Then, through element deduction creativity, these two elements are effectively combined, and hundreds of design sketches are produced in this process; Finally, deepen the concept, improve the sketch, standardize the drawing method, and finally present the LOGO that appears in the book.

Extended data:

The pinyin "si" constitutes the panda's ears and eyes, and the "C" in "Chuan" is designed as red pepper, which together with "Huan" expresses the local customs of Sichuan. In pinyin letters, there are two Chinese characters "Sichuan" with seals, which also represent the profound traditional culture of China.

In addition, the seven colors in the LOGO are also mysterious. Each color represents a regional culture in Sichuan, such as red for taste, blue for purity, deep purple for historic sites, dark blue for modernity, grass green for beauty, orange for comfort and dark green for amorous feelings.

"I am half an artist, so I hope my works can be infectious, like Van Gogh's Sunflower and Munch's Scream. I hope that the LOGO of Sichuan tourism can make people feel energetic and happy, which will help the promotion of Sichuan tourism. " Xu Mo said.

China Daily Chinese Network-The new logo of Sichuan tourism international image is released globally, and two elements set off multiple Sichuan.