In the "Internet+" era, how to do tourism marketing?

With the advent of the Internet+ era, the combination of virtual reality technology and network technology makes it difficult for traditional marketing methods to adapt to the needs of the new era. Therefore, in the Internet + era, tourism marketing needs to develop with new ideas, make full use of Internet technology, and vigorously develop new tourism marketing to achieve sustainable development of the tourism industry.

Three new characteristics of tourist attraction marketing

First, the storytelling of scenic spot promotion, just like when everyone thinks of Jack Ma when they see Alibaba, Ren Zhengfei when they see Huawei, and Ren Zhengfei when they see Wanda The square thought of Wang Jianlin.

Second, with the help of the spread of Internet opinion leaders (also called Internet celebrities), travel notes and reviews written by opinion leaders are more credible than direct advertisements; as major OTA online travel service providers and professional tourism In-depth cooperation with experts, travel photos taken by travel experts.

Third, word-of-mouth communication. Scenic spots provide online services to tourists through the Internet (scenic spot explanations/scenic spot map guides/foreign language translation/information inquiries) to enhance travel experience. Tourists share their scenic spot travel experience in WeChat Moments. Television advertising is more impactful.