Hechi City has vigorously developed tourism in recent years, attracting many foreign tourists to visit. A travel agency vigorously developed tourism in 2009. 1. Reception during the National Day

Hechi City is located in the northwest border of Guangxi, with diverse topography and complex structure, which is the key area for Guangxi to implement the "Western Development". There are many karst landform resources and endless mountains in Hechi area, which have unique tourism resources. Therefore, the Hechi municipal government attaches great importance to the development of Hechi tourism, and constantly increases policy support to promote the development of Hechi tourism culture. In the last three years (20 16-20 18), Hechi received 8 1872500 Chinese and foreign tourists, with an annual increase of 22.73%. The total consumption income was 94.828 billion yuan, with an annual increase of 30.6 1%.

In my opinion, the Hechi municipal government can build the city's cultural tourism brand through the following measures, so that the tourism industry in Hechi can develop faster.

First,? The government should strengthen policy guidance, improve the planning system and increase support.

20 17 12. The office of Hechi Municipal People's Government issued the "Thirteenth Five-Year Plan" for the development of tourism in Hechi, which also means that the "Thirteenth Five-Year Plan" period is a crucial period for the leapfrog development of tourism in Hechi. Strategies and policies such as "One Belt and One Road", western development and poverty alleviation will further promote the development of tourism in Hechi. In this context, Hechi municipal government should put the development of rural tourism and increase tourism support on the agenda. Hechi City should encourage and mobilize the enthusiasm of all kinds of capital to invest and develop in our city, expand new tourism market, provide policy and financial support for the existing tourism industry, and promote the rapid development of the city's tourism industry.

Second,? Strengthen and improve the construction of tourism projects and expand the popularity of cultural tourism with Hechi characteristics.

Tourism projects are an indispensable part of tourism development, and only distinctive projects can attract more tourists. There are relatively few tourism projects in Hechi City, and the project operation mechanism is not mature enough, which needs to be strengthened and improved. In this regard, I think the feasible way is to set up a leading supervision group, strengthen the tracking and promotion of tourism projects, strive for more funds for tourism project construction, and broaden financing channels. In addition to the protection and improvement of the original projects, Hechi City can also strengthen the project declaration, focus on promoting Nandan global tourism, Longzhou Island eco-tourism and other projects, increase publicity, and expand the visibility of Hechi tourism industry.

Third,? Improve industrial quality, improve industrial system and enhance industrial development ability.

The success of an industry lies not only in the existing development achievements, but also in the potential development ability. Hechi City has its own unique geographical resources. Hechi municipal government should identify the tourism market positioning, tap the local characteristics that people can't see, and create tourism brands such as "the hometown of longevity" and "the former residence of Liu Sanjie" with Hechi characteristic culture. Moreover, cities should improve tourism industry elements, improve tourism public services, improve development environment, expand development space, constantly emphasize their own brand value, consolidate and upgrade existing brands, and make Hechi's tourism brand concept deeply rooted in people's hearts.

Fourth,? Establish an innovative tourism system, promote industrial integration and development, and promote the construction of tourism culture and ecology

As the main direction of Hechi City, tourism should not remain unchanged, and the industrial development system should also be innovated with the changes of the times. Hechi City can actively explore the unique industrial integration development path, integrate tourism with agriculture, forestry, culture and other industries, establish and improve relevant development mechanisms, and create a multi-industry development path with Hechi characteristics. As a gathering place of ethnic minorities, Hechi City should take cultural tourism as the market orientation, actively promote red tourism, ethnic culture festivals and other activities, adhere to green development, and promote the construction of tourism ecological civilization in Hechi City.

Hechi City, as a settlement of ethnic minorities in Guangxi, has rich national cultural characteristics and superior location advantages, and is a treasure for developing tourism. I believe that in the near future, the global tourism in Hechi City will develop faster and have a bright future.