The main experience of Zhucheng Fangyuan Brand Image Design Co., Ltd.

Zhucheng Fangyuan Brand Image Design Co., Ltd.

Zhucheng Fangyuan Brand Image Design Co., Ltd. is located at No. 137 Dongwu Street, Zhucheng City, with a strategic location. The company was established in 2007. Fangyuan Brand is a professional consulting design service company that specializes in brand creation, brand redesign, and brand promotion, including corporate identity, brand image, product packaging, space guidance, and album design services. Specializing in machinery, food, clothing, technology, real estate, cultural media and other industries.

Chinese name: Jiang Wen

Foreign name: BOB

Alias: _Yayu Ni Chuang

Nationality: Chinese

Nationality: Han

Place of birth: Zhucheng

Date of birth: 19900921

Occupation: Office

Graduation school: No. No. 2 Middle School

Belief: TVXQ

Representative works: "Balloon", "Spell", etc.

Company Profile

Brand Image of Zhucheng Fangyuan Design Co., Ltd. is located at No. 137 Dongwu Street, Zhucheng City.

Fangyuan Brand is a professional consulting design service company that specializes in brand creation, brand redesign, and brand promotion, including corporate identity, brand image, product packaging, space guidance, and album design services. Specializing in machinery, food, clothing, technology, real estate, cultural media and other industries.

Natural geographical location

Zhucheng is located in the Weihe Plain in the south of the Jiao Lai Plain. The terrain is higher in the south and lower in the north. The southeast is composed of low hills and mountains with large undulations, and there are several valleys. Like a basin, it can be cultivated. Among them, Zhucheng Residential Area is a basin terrain, which is called Zhucheng Basin. It is high in the south and low in the north, with a gap in the north. The Wei River flows from south to north. Because it is suitable for farming, agriculture is relatively developed. Because the terrain is low and water systems are mostly concentrated in the north of the city, the land in Zhucheng is fertile, which provides a hinterland for the city, so Zhucheng has become a place where things are prosperous and people are prosperous. It can be said that Zhucheng is a gift from God. The good water in Zhucheng comes from the natural geographical location of Zhucheng. The largest river is the Wei River, which provides irrigation benefits to Zhucheng. There are also Jia Yue River, Shanggou River, Juan River, Baichi River, etc. There are more than 60 mountains with an altitude of more than 100 meters in the territory, most of which are concentrated in the southeast of the county. Most of them run east-west and belong to the Mal Mountains, which is the remnant of Taiyi Mountain. Ma'er Mountain is 706 meters above sea level, with steep mountains and deep caves. It is located at the junction of Wulian and Zhucheng counties. It meanders into the sea from west to east, becoming the watershed of the two major water systems of the Bohai Sea and the Yellow Sea. These mountains provide favorable conditions for Zhucheng's tourism industry. The soil is brown soil, which is relatively fertile and suitable for growing wheat, corn, yellow tobacco, etc. The climate is warm temperate monsoon climate.

Humanistic geographical location

Zhucheng is adjacent to the world's kite capital Weifang to the north, Qingdao, a famous coastal city to the east, and Rizhao, an emerging port city, to the south. It is an important transportation hub in the Shandong Peninsula. The Jiao-Xinjiang Railway and the southern line of Jiqing Expressway run through Zhucheng. Six trunk roads in the city extend in all directions. It takes one hour to drive to the two major ports of Qingdao and Rizhao and the two major airports of Qingdao and Weifang. This is an economic geographical location, so the expression of geographical location pays more attention to the economy, especially the transportation location. In fact, in terms of economic geographical location, it can also be described as the Shandong Peninsula urban belt, which is strongly influenced by the Qingdao urban belt. Besides, in terms of strategic position, in ancient times, Zhucheng belonged to the border area between Qi and Lu, initially belonging to the State of Lu, and later to the State of Qi. In terms of cultural character, the State of Lu valued etiquette, advocated Confucianism, had simple folk customs, and had a restrained and reserved personality. Qi, on the other hand, values ??commerce, is open and tolerant, and is one of the Seven Heroes, full of enterprising spirit. Therefore, the cultural character of Zhucheng is both open and enterprising yet simple and kind. In terms of culture, Zhucheng's 100,000 households are all studying, and celebrities have emerged in large numbers, which can be called outstanding people.

Brand image design

Brand image design refers to symbolic communication based on correct brand definition, which includes brand interpretation and definition, brand symbolization, introduction of brand symbols and brand symbol communication It consists of four processes of system management and adaptation. Its mission is to help the audience store and extract brand imprints through beautiful symbolic communication. The principle of brand image design is based on consumers' feelings and the company's own aesthetics and pursuits.

Design significance

Consumers’ psychological activities when purchasing goods generally start with the process of understanding the goods. In the fiercely competitive market, brand has become an important basis for people to choose goods. , Brand is also a symbol of people's status and strength. Brand image design mainly includes the design of the brand's name, logo and slogan, which are important signs that distinguish the brand from other brands. A brand name is usually a combination of three elements: words, symbols, and patterns. It covers all the characteristics of the brand and has good publicity, communication and exchange functions.

In order for companies to make consumers choose their own products among many products, they must use the visual phenomenon of brand name and brand design to attract consumers' attention and interest. In this way, the true meaning of the brand will be revealed and it will gradually enter the hearts of consumers.

Because most of people’s preferences for brands are obtained visually, it is very necessary to establish a good brand visual image, and it is also an effective way to determine the image of the brand in the minds of consumers.

Development Trend

First, from the formalistic stage of beautiful graphics to the stage of embodying the cultural connotation of the brand.

From the beginning, the absolute belief in the formalism of the beautiful graphics of the brand visual image has led to the proliferation of graphic symbols in the brand visual image. As a result, the application of brand visual image design technology has become increasingly complex and high-priced, causing the price of brand products to rise seriously and increasing the costs of enterprises.

Secondly, it moves from the role of selling brand products and strengthening the image to the role of promoting brand concepts. Brand logo design is no longer the original function of simply distinguishing brand products. Its passive status has gradually increased to an active status. It promotes the ideas and concepts of the brand it represents to people, and reaches an emotional level with consumers. ***Ming.

From brand logo design to VI design to terminal image design, every step of improvement will directly increase the value of the brand. Design agencies and corporate brands are gradually integrating products and corporate culture. Integrate culture into brand image design.