Traditional Culture Encyclopedia - Tourist attractions - How to collect tourist satisfaction evaluation data if I want to conduct a tourist survey?
How to collect tourist satisfaction evaluation data if I want to conduct a tourist survey?
The big data survey report on tourist satisfaction in tourist attractions in Guangdong Province shows that tourists tend to choose tourist destinations such as Shenzhen, Guangzhou, Zhuhai and other cities. At the same time, leisure vacations and urban park-type scenic spots are more popular among tourists. Among them, Guangzhou Changlong Tourist Resort, Shenzhen Overseas Chinese Town Tourist Resort, and Guangzhou Canton Tower Scenic Area are the most popular scenic spots, while the popularity of cultural and creative scenic spots needs to be improved.
Scenic spots can be responsible for designing satisfaction questionnaires through their own WeChat public accounts or third-party research agencies, and then review and confirm the content of the satisfaction questionnaires, then formulate a satisfaction survey plan and organize its implementation. Conduct relevant training on channel satisfaction surveys before formal implementation, and timely summarize, analyze, and provide feedback on satisfaction survey results after the survey is completed.
Finally, the tourist satisfaction survey results are incorporated into the important content of the Check link (Check) of the PDCA cycle, and provide a basis for the processing link (Action) to continuously improve the management of the scenic spot. Establish a channel management concept oriented by channel satisfaction, continuously improve tourist satisfaction, and promote the sustainable development of scenic spots.
Shenzhen Satisfaction Consulting Co., Ltd. (SSC) serves many domestic hospitals and assists hospitals in improving employee satisfaction levels. The survey projects cover more than 150 domestic cities. Tourism service satisfaction surveys, internal employee Satisfaction survey company, mass safety satisfaction survey, food safety satisfaction survey, employee satisfaction survey surveyed more than 1,000,000 valid samples through telephone surveys, online questionnaires, on-site visits, in-depth interviews, focus groups, etc.
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