What issues should we pay attention to when developing tourism in Honghe Ha Terraces?

The profound historical and cultural value contained in the Hani Rice Terraces is the cornerstone of the development of cultural tourism. Establishing a sustainable development concept for the protection of the Hani Rice Terraces heritage, improving the taste of heritage utilization, and enriching the connotation of heritage development are of great and far-reaching practical significance for demonstrating the value of the Hani Rice Terraces.

Establish a correct protection concept for Hani Terraces. The value of Hani Rice Terraces is mainly reflected in culture and ecology, while the economic value for tourism is secondary. When dealing with issues of protection and development, we should establish the concept of "protection first, sustainable utilization", assume the responsibility of protection, display and inheritance for future generations, put the protection of heritage first and development and utilization second. You two, we must not only make full use of the unique resources of the Hani Terraces to develop the regional economy, but also protect the ecological environment and biodiversity, maintain the harmonious integration of man and nature, and never sacrifice the resources and environment of the Hani Terraces for the pursuit of short-term interests, so as to Protect the cultural and natural landscapes of the Hani Terraces, including the terraces, villages, forests and water systems, so that the Hani Terraces can continue to be cultivated, the villages maintain their quaint traditional features, and the forests and water systems are not destroyed, ensuring the authenticity and authenticity of the Hani Terraces ecosystem. Integrity and durability.

Develop a plan for the protection and utilization of Hani Terraces. Starting from the needs of the protection, development and utilization of the Hani Terraces, under the framework of the "Red River Hani Terraces Protection and Management Plan", we organized and compiled the "Red River Hani Terraces Cultural Tourism Development Plan" to truly achieve clear goals, clear positioning, and complementary functions. Coordinate and unify. Under the guidance of the "Plan", conduct an in-depth investigation and evaluation of each scenic spot, formulate detailed plans for each scenic spot based on its different characteristics, capacity scale and basic layout, and strictly regulate the management and construction behavior of each scenic spot. , properly handle the contradiction between protection and development in practical work, and bring the management, development and construction of Hani Terraces into a scientific, standardized and institutionalized track, so that the protection and development of Hani Terraces can embark on a virtuous cycle.

Promote the innovation of Hani Terraces protection and management system. During the process of applying for the Honghe Hani Terraces as a World Heritage Site, the Yunnan Provincial People's Congress Standing Committee reviewed and approved the "Honghe Hani and Yi Autonomous Prefecture Hani Terraces Protection and Management Regulations", and Honghe Prefecture formulated the "Honghe Hani Terraces Protection and Management Plan" and the "Honghe Hani Terraces Protection and Management Plan". "Measures" stipulates the management system of the Hani Terraces in Honghe, which clearly stipulates that "the state people's government is responsible for the protection of the Hani terraces; the state people's government establishes the state Hani terraces management agency, which is responsible for the comprehensive coordination and management of the protection, management and utilization of the Hani terraces. Supervision and guidance; the County People’s Government has established the county Hani Terraces Management Agency, which is responsible for the daily protection, management and monitoring of Hani Terraces, and at the same time accepts the supervision and guidance of the state Hani Terraces Management Agency.” Local regulations formally confirm the management system of the Honghe Hani Terraces. Under this management system, the cultural tourism development of the Hani Terraces on the Honghe River should be authorized by the government. The Hani Terraces management agency and tourism enterprises should exercise corresponding administrative law enforcement rights and franchise rights, and review and approve the Hani Terraces cultural tourism development plan and construction plan. Carry out work in scenic area operation and resource protection supervision, and at the same time accept the guidance and supervision of relevant government departments.

Explore the cultural tourism development model of Hani Rice Terraces. First, we must follow the policy of "strict protection, unified management, rational development, and sustainable utilization", integrate "protection, development, management, and feedback" of the Hani Terraces, and under the leadership of the government, use market operations to make overall plans Integrated management of Hani Rice Terraces tourism resources. Second, we must establish a distinctive cultural tourism destination image. Based on terrace tourism, establish a tourism product system that integrates Hani terrace cultural landscape heritage and intangible cultural heritage. With rich heritage resource elements as the core, we will accelerate the development of tourism supporting facilities, tourism environment, tourism routes, and tourist participation experience. Development and construction of event projects. Third, we must establish the orientation of Hani Rice Terraces cultural tourism industry. Focus on the soft power construction of Hani Terraces resources, capital, market and farming culture, and promote the transformation of ticket economy into industrial economy, thereby enhancing resource control, project incubation, and industry cultivation capabilities, and creating a unique path for heritage protection and utilization.

Establish a poverty alleviation mechanism for cultural tourism in Hani Rice Terraces. At present, a considerable part of the people in the heritage site still live in poverty. They are the creators and users of the Hani Rice Terraces. They are also the main body in the protection, development and inheritance of the Hani Rice Terraces. They should get more benefits from the development of terrace cultural tourism. First, under the leadership of the government, establish a national tourism poverty alleviation experimental zone, rely on terrace cultural heritage resources, and improve the tourism poverty alleviation mechanism so that tourism poverty alleviation can better serve the economic development of heritage sites. The second is to establish an ecological compensation mechanism for heritage sites. At this stage, ecological compensation funds can be extracted at a certain proportion from ticket revenue to support the economic development of heritage sites. Units and individuals that rely on the Hani Rice Terraces cultural heritage resources to engage in tourism and various business service activities should also pay cultural heritage resource maintenance fees. Third, in the development of heritage and cultural tourism, we need not only gold and silver mountains, but also green waters and green mountains.

A scientific development strategy should be adopted to actively guide the Hani and other ethnic groups to consciously protect the terraces through industrial promotion. At the same time, financial support and technical support for agricultural production in the Hani terraces should be increased, the potential for green food production should be tapped, and the underforest economy and water surface economy should be developed. , develop pollution-free, high-quality, pure natural mountain specialty products such as terraced red rice, terraced fish, terraced tea, etc., focus on creating folk culture such as Hani singing and dancing, long street banquets, primitive religions, and festivals, and use Hani villages to help villagers develop farmhouse inns. , allowing them to participate in tourism services to increase their income and become rich.

Improve the advance declaration system for construction projects. The core value of Red River tourism lies in the Hani Rice Terraces. As a rare cultural heritage resource, the Hani Rice Terraces are famous at home and abroad for their unique terrace scenery, mountains and sea of ??clouds, Hani villages, and rice farming culture, and are favored by tourists at home and abroad. In order to avoid the occurrence of constructive damage incidents, an early application system for various commercial projects, tourism development, agriculture, forestry, water, transportation and other major development projects should be established as soon as possible in accordance with the requirements for World Heritage application. By establishing an advance application system, we can avoid the possibility of impact on heritage resources, terraced landscapes and Hani culture due to various transformation and development activities. At the same time, a strict expert review system and a strict accountability system should be established.

Prudently implement the Hani Terraces development and construction project. The Hani Rice Terraces are a precious heritage left by nature and human culture. They are fragile and non-renewable. We cannot blindly oppose the development of tourism resources to environmental protection. On the premise of protection, scientific demonstration, prudent decision-making, and time-sequential development must be carried out to avoid over-development of artificial, commercial, and urbanized behaviors. The construction within the Hani Rice Terraces heritage area should maintain the Hani characteristics and historical style, coordinate with the surrounding natural landscape, and achieve the effect of lining up the scenery with objects. When repairing, transforming or constructing new buildings and structures such as residential buildings in villages, attention should be paid to the inheritance of traditional architectural styles and traditional craftsmanship. For cultural tourism facility projects, the "mountain" and "travel" articles should be based on the natural topography and landforms, so that tourists can have an experience of living in the scenery and immersed in culture. Buildings should be built according to the situation of the mountain and let nature take its course. They should be low rather than high, should be hidden rather than exposed, should be plain but not flashy, should complement the scenery but not ruin it, so as to create the effect of being both a landscape and a place for viewing.

Carefully build the Hani Rice Terraces world cultural brand. The essence of Hani Rice Terraces heritage is living culture, which gives Hani Rice Terraces strong vitality. As the tourism market's demand for culture continues to increase, Hani Rice Terraces tourism is heating up, and the application for World Heritage has also brought great brand effects, and its popularity and influence have significantly increased. In the process of building a tourist destination with "Hani characteristics, first-class in China, and world-famous", the Hani Rice Terraces should be built into the "golden business card" of Red River's external development, generate a "golden mountain" effect, and promote the development of cultural tourism with Hani Rice Terraces characteristics. First, we must hold tightly to the business card of heritage. Deeply explore the brand value of Hani terraced cultural landscape, and write two major articles on ecological branding and Hani farming cultural brand. Second, we must integrate the beautiful landscape of Hani rice terraces with the profound rice farming culture of Hani. Fully explore the cultural preservation of the terrace heritage, integrate more intangible cultural heritage, comprehensively display the beautiful natural charm of Hani Rice Terraces, focus on highlighting the profound humanistic charm of Hani culture, and make the connotation of Hani Rice Terraces cultural tourism more complete and profound. Third, we must establish a research team on the farming culture of the heritage site and an operational mechanism to attract the participation of Chinese and foreign experts and scholars. We must give full play to the power of the government, the private sector, and all walks of life to continuously expand and deepen the research on Hani farming culture and enrich the connotation of brand building. . At the same time, we will increase financial support and support for relevant research projects and brand building to ensure the continued and powerful development of Hani Terraces cultural research and brand building.