B&B business methods and marketing strategies

“Internet B&B” B&B business and marketing strategy.

From a geographical point of view, inns and B&Bs are located in famous scenic spots and tourist destination cities across the country, such as Lijiang, Xiamen, Sanya, Hangzhou, Huangshan and other places, which have natural "geographical advantages". At the same time, as a special accommodation format, inns and B&Bs are quite different from the development of the hotel industry. Compared with standardized hotels, the inn and B&B industry has more personalized management features. Due to its more local characteristics, rich culture and connotation, easy social relations, etc., inns and B&Bs are gradually attracting more and more tourists. These characteristics of the inn and homestay industry also determine that it will become an important link in tourism resources. Inns and B&Bs usually rely on surrounding tourism resources to provide business projects with local characteristics, and have strong synergy and integration capabilities with other tourism products. Tourism is a comprehensive industry with both economic and social functions. The integration of Internet elements has made the development of tourism even more powerful. Take the recent National Day holiday as an example. According to data from the National Tourism Administration, in the four days before the holiday, the integration effect of the Internet and tourism appeared. Tourist online bookings grew rapidly, and the proportion of mobile Internet bookings increased. Qunar, Ctrip, Mafengwo, etc. The growth rate of holiday orders for online travel companies ranges from 100% to 300%. Whether it is OTA giants such as Ctrip, Qunar, Tongcheng, or emerging platforms such as Mafengwo and Taozilu, their mobile performance has exploded during this golden week, and "Internet tourism" has begun to show its power. Whether it is pre-trip booking, in-trip purchase, or post-trip review, today with the rapid development of mobile applications, it has become easier than ever. Tourists' acceptance of mobile terminals has been improved. From this outbreak, people can see the trend of mobile terminals. It can be said that free travel and mobile terminals promote each other, and the two are extremely closely linked. With the rapid development of mobile application technology, independent travel has gradually become the mainstream, and "booking while walking" has also become a reality. Data from Taozailu shows that its "booking while walking" orders accounted for 67% of the total orders during the National Day period. Among them, tickets to attractions accounted for nearly half of the total "booking while walking" orders, ranking first, and experience and hotel packages ranked first. Second and third place.

B&B refers to the use of local residential and other related idle resources. The operating guest rooms do not exceed 4 floors and the building area does not exceed 800_. The host participates in the reception and provides tourists with a small place to experience the local nature, culture, production and lifestyle. Accommodation facilities. The origin of the term "B&B" is either derived from the Japanese word "Minshuku" or from the European B&B (Bed and Breakfast), a family hotel model that provides accommodation and breakfast. This definition fully explains the characteristics of B&Bs that are different from hotels or restaurants. B&Bs are different from traditional hotels. They may not have high-end and luxurious facilities, but they can allow people to experience the local customs, feel the enthusiasm and service of the B&B owner, and experience a meaningful experience. Different from the previous life. Note: Depending on the region, it can be divided into: urban B&B and country B&B.