What professional knowledge do tourism management majors need to learn?

Tourism management major is a wide-ranging subject, aiming at cultivating compound talents with tourism industry management ability and professional skills. Students need to master the following professional knowledge in the learning process:

1. Basic knowledge of tourism: including the basic concept, development course, present situation and trend of tourism, which lays the foundation for further study.

2. Tourism marketing: Learn how to develop, price, promote and distribute tourism products, and how to formulate effective marketing strategies.

3. Tourism resources and scenic spot management: understand the characteristics, values and ways of development and utilization of various tourism resources, and learn the knowledge of scenic spot planning, construction, management and operation.

4. Tourism enterprise management: including the organizational structure, management mode and human resource management of travel agencies, hotels, scenic spots and other tourism enterprises.

5. Tourism service skills: learn professional skills such as tourism reception, tour guide and room service to improve service quality and customer satisfaction.

6. Tourism laws and regulations: Understand the Tourism Law, Consumer Protection Law and other tourism-related laws and regulations, and improve legal awareness and risk prevention ability.

7. Tourism Economics: Learn the knowledge of economic characteristics, economic benefit analysis and investment decision-making of tourism, and provide theoretical support for the development of tourism enterprises.

8. Tourism culture and folk customs: Understand the historical culture and folk customs of various places, and improve cross-cultural communication ability and cultural literacy.

9. Tourism information technology: learn the construction, application and management of tourism information system and improve the level of informatization.

10. Tourism environmental protection and sustainable development: pay attention to the impact of tourism on the environment and learn the concepts and methods of environmental protection and sustainable development.

Through the study of the above professional knowledge, students majoring in tourism management will have strong practical ability and innovative ability, and can play an important role in the tourism industry.