What are the marketing methods of tourism?

There are various marketing methods, mainly including the following three:

1, direct marketing: refers to websites that directly provide various tourism products, such as routes, air tickets, hotels, tickets, etc. Visitors can purchase directly after browsing. Ctrip and Tuniu are typical direct selling websites, and the main purpose of tourists on the website is to buy products.

2. Indirect marketing: the website does not focus on tourism products, but appears in the form of travel guides, travel notes and communities. Let visitors interact with the platform and even create content. Take the hive as an example. We all know that we can go to the hive to find raiders and travel notes, and the hive has become a platform for tourists to communicate and interact.

3. Auxiliary marketing: This is a marketing method for tourists and members in the website, which mainly stimulates users' activity and attention through points strategy, coupon strategy and special activities. It is an important means of website marketing promotion.