Sichuan Tourism International Animal Image Released on May 20 19

The international animal image of Sichuan tourism released in May 20 19 is: Giant Panda.

2065438+From April to June, 2004, Sichuan Provincial Tourism Bureau publicly collected the image and slogan of Sichuan tourism at home and abroad, * * * collected 235 designs and slogans, and finally selected four finalists through online display, voting and expert review. After consulting some provincial authorities, foreign institutions in Chengdu, officials of international organizations and foreign marketing experts, it was finally determined that the first one was "Sichuan, not just andas".

According to reports, when designing the international image of Sichuan tourism, we must first grasp the necessary elements of LOGO spreading around the world-pinyin "Sichuan" and panda, which can accurately point to Sichuan.

Then, through element deduction creativity, these two elements are effectively combined, and hundreds of design sketches are produced in this process; Finally, deepen the concept, improve the sketch, standardize the drawing method, and finally present the LOGO that appears in the book.

The relevant person in charge of Sichuan Tourism Bureau said that the image logo is public welfare, so travel agencies and scenic spots can be used for public welfare publicity free of charge, but the written authorization of Sichuan Tourism Bureau is required in advance when commercial interests are involved. "We hope that this logo will be known to more tourists as soon as possible, so that everyone will think of Sichuan as soon as they see it."